I often hear friends say that the catering industry is a profiteering industry; Why, because people have to eat when they are alive, even if they are beggars, they have to be full to have the strength to beg; If nothing else, look at the stars now. As soon as they have money, they start to invest in catering. Han Han opened, Joker Xue opened and Morphy opened. I feel like a star, and when I become a wrist, I want to open my own restaurant. If the catering industry is not violent, then these stars are full, and there is no place to make more money. < P > Indeed, the whole physical industry is a little worse now; E-commerce is getting more and more powerful, and physical stores are getting harder and harder; However, the catering industry seems to be a mudslide in the physical store. Let your e-commerce surge, and I will stand still; Many people say that the catering industry is very easy to do. Why? First of all, I think that the bar of this industry is low, almost as low as that of live broadcast. As long as you have a little chef's skills and are not afraid of no skills, you only need to hire a cook in minutes. As for what kind of vegetable delivery, coolies and so on, everyone can do it, that is, things with more money and less money; Then it comes to the technicality of the catering industry. Compared with other traditional industries, the catering industry is basically not high-tech. Although many stores are now thinking about the Internet, everyone eats at home and picks up the phone. A takeaway will be done; But this is just a problem in operation. What the catering industry should do is still inseparable from the acre of land in the store; At the same time, many people think that the catering industry is easier to do because it withdraws funds faster, cash is settled now, and there are expenses and income every day; Unlike those who do projects and projects, they often have to pay in advance, and even this year's accounts will not be settled until next year; This is why it will be difficult to ask for salary at the end of the year; However, you rarely hear about the problem of asking for wages in the catering industry. Some

some time ago, Han Han's restaurants were reported to be poorly run, and some employees went to Hangzhou's stores from other places to ask for wages. Later, it also went away; I have been to Han Han's restaurant in Shanghai, and it seems that the popularity is OK, so individuals really can't replace groups; But it would be too LOW to conclude that the catering industry is a profiteering industry; If you want to open a restaurant because of this, I can only say that you don't know much about the catering industry. Although it is also a traditional industry, the water inside is also very deep. I remember when I was in college, I watched a Korean drama called "Love Hotel". At that time, I was so excited that I thought of opening a restaurant after graduation, which was called Hulang Restaurant or Hulang Hotel. At that time, when I was young, I felt that opening a restaurant was very simple; Later, it was found that the restaurant was almost the fastest transfer shop in the physical storefront. It was just opened soon, and it was found in a few days that the previous boss was doing OK. After a few days of eating, he found that the boss had changed, and the decoration style had also changed. Why is this happening? This is about the eating habits of China people; We Chinese people have a habit of eating, that is, conformity effect; Especially if you take friends to dinner, you must go to a place where there are many people. Many people mean that the food is well cooked. Of course, some restaurants do have good taste; But more is almost the same; But psychologically, I will convince myself that I would rather wait in line than go to another one; This is also a reason why the polarization of hotels is particularly serious now. A good hotel may queue up in the afternoon, but you may also queue up at night. In a bad restaurant, waiters eat more than customers every day < P > So one of the difficulties in opening a restaurant now is whether it can make a good taste. The so-called good wine is not afraid of the deep alley. In the past, when we ate, we always looked at the facade and decided which one was better decorated. Nowadays, in terms of transportation, many people also have family cars, so they start to go to some remote places selectively when eating; As long as it tastes good, it is not afraid of a long way; The second difficulty is that the initial investment is relatively large; Not to mention that the decoration will cost a lot of money; In many hotels, the transfer fee is a large expense, and the transfer fee has been rising, especially in some places with good lots, which is comparable to the decoration fee, which makes many people want to do the catering industry stop; The third difficulty lies in management; Some people say, Brother Wolf, what's difficult to manage in the catering industry? It's just a simple matter of hiring people to work. It's neither right nor wrong; Why many people do catering for a long time is because they take it for granted; I feel that if I set up a shop and hire some people, I will become a boss, so I can sit there and wait for the money. In fact, it is not. In fact, many bosses who do catering are more tired than those who run companies. Because it is necessary to get up early and be greedy for the dark to operate; Why do we say that the catering industry is violent is because the core of violence is in the vegetable market; Vegetables for three or five dollars can be sold for one or twenty when they are made into a dish in a restaurant; But if you are not familiar with the price of the vegetable market, don't supervise; Then you wait for the transfer, which is fine if you meet better employees; If you encounter ulterior motives, it is normal to be short of two pounds; Of course, this is not the most difficult problem in opening a restaurant; The most difficult thing is your competitors. If your restaurant is empty, it's nothing, and it can also be the talk of others after dinner. If you are crowded, then you have to be careful of each other's difficulties, and you may get a bunch of picky guys one day, and then give you a fly or a bug or something; Therefore, we think that the catering industry is a violent industry, just because we have not gone deep into it; Go deep into it, and you will find 36 lines, all of which are difficult! This is also the reason why my Hulang Hotel has been delayed in opening!