Introduction to KFC: KFC, referred to as KFC, is one of the multinational chain restaurants in the United States, and the second largest fast food and the largest fried chicken chain enterprise in the world. Founded by Harland David Sanders in Louisville, Kentucky on 1930, it mainly sells fried chicken, hamburgers, French fries, egg tarts, soda and other high-calorie fast food.
KFC belongs to Yum! Brand, and formed a strategic alliance with Pepsi, regularly selling carbonated drinks provided by Pepsi. By the end of 20 13 * *, there were about18,000 stores.
Recently, KFC, a pioneer in the transformation of traditional catering enterprise O2O, once again reported the important news of entering the mobile Internet: during the period of 20 14 12 20-29, KFC and Tencent Appbao held a "Christmas Gift Giving" activity. In just ten days, the download volume of APP exceeded 400,000, and the average daily download volume of 40,000 was nearly 100 compared with similar traditional catering enterprises.