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Market demand analysis of intelligent take-out cabinet (take-out cabinet)

At present, people's understanding of "intelligent take-out cabinet", also known as "take-out cabinet", may not be comprehensive enough. The areas put into use in China are also limited to first-and second-tier cities such as Beishangguangshen and Shenzhen. As a result, only users can appreciate the qualitative and practical nature of the product.

At present, some mainstream usage scenarios of intelligent dining cabinets are as follows.

1. Intelligent unmanned dining room 2. Group meals are delivered and put into cabinets in universities and enterprises 3. Take-out cupboards in restaurants 4. Take-out cupboards in office buildings

Among them, the use of intelligent cupboards in group dining enterprises is the largest, and the reuse rate of take-out cupboards is the highest.

different scenarios have different usage requirements.

At present, group meal enterprises are divided into two business models. One is to enter Party A, that is, group meal enterprises serve large enterprises, government agencies, enterprises and institutions, schools, armies, factories and so on in the form of contracted canteens. The second is to establish a central kitchen, complete the processing and production of meals, and then regularly deliver them to Party A's unit.

in the first business model, there will be a phenomenon of waiting in line in the restaurant during the peak meal period. In order to solve this pain point, the group meal company will pre-order the meal and then put it in the take-out cabinet in advance, so that customers can help themselves to take the meal, so as to avoid confusion in the queue.

in the second business model, the delivery of group meals to a unit requires at least several people to operate and prepare meals, and it cannot be delivered too early or too late. Placing a take-out cupboard can solve the problem of accurate catering and does not require too much labor cost.

In 2118, the catering revenue in China was 3,376.9 billion yuan, of which the group meal revenue was the highest, reaching 1,211.3 billion yuan, accounting for about 31.28%.

according to the data, the market share of group meal enterprises is very large, so the demand of group meal industry is also huge. And in order to enhance customer experience, major group meal companies have successively invested in smart solutions.

The take-away platform may not use much of its products, but the usage rate is the highest. It is understood that the smart take-out and take-out cabinets put in by Meituan headquarters have an average of 8-11 times of use in a single day.

The person in the marketing department of Ant Nest Intelligent Dining Cabinet told us that most of the demand for selling cabinets at present is universities and office buildings, and the demand will soon become just needed. Maybe this demand is a little exaggerated. Let me explain why you say this.

At present, there is a very common phenomenon in many universities and office buildings, that is, take-away food is littered. As a result, take-away food has been lost frequently, and even poisoning incidents have occurred (China is still very safe, but it is hard to avoid some lawless elements).

Unattended, take-away food is misplaced

As of June 2119, the number of online take-away users in China reached 421 million, an increase of 15.16 million compared with the end of 2118.

I have to say that the present society is too good, people are getting lazier and lazier, and there will be more and more people ordering takeout.

The increase of take-out will only aggravate the occurrence of this kind of chaos. I don't think it will be long before I make some plans for this kind of chaos with security problems.

to sum up, everyone will have a certain self-judgment on the market demand. Maybe the demand is not obvious at present, but it will exist in the same mode as the express cabinet in the future.