The epidemic situation of pneumonia is still going on. As the medical staff continue to fight in the front line, good news keeps appearing. Of course, more and more people are paying attention to this incident, and the impact of the "Black Swan Incident" on the catering industry can not be underestimated. It stands to reason that during the Spring Festival, the profit of the catering industry is at its peak. However, due to the epidemic, many catering retail businesses have suspended or delayed their business hours, which has become one of the industries most affected this time.
According to the report released by Evergrande Research Institute, the loss of the catering retail industry in the seven days of the Spring Festival may reach 511 billion yuan. Because the Spring Festival is the most frequent time for parties, in order to avoid infection caused by parties, everyone chooses not to go out for dinner. As a result, the number of people going to restaurants has greatly decreased, and many people have cancelled their scheduled New Year's Eve dinners.
The impact of these catering retail businesses can be seen from Happy Aijia Supermarket Co., Ltd.. Happy Love Home belongs to Zhumadian head chain retailer, with 6 shopping malls and 45 supermarkets in the city. In order to cooperate with the epidemic prevention and control, all six shopping malls under the company are closed, and the daily loss reaches 311,111 yuan.
of course, the biggest loss comes from rent, wages and profits, and other expenses generated by the company's backlog of new year's goods. After all, the mall space rented by the company needs to generate rent every day. If the store is closed, there will be no source of profit. The flow of people in supermarkets has also been affected, and most people are adhering to the concept of not leaving relatives, resulting in a backlog of many new year gifts in supermarkets.
Inventory backlog will affect the company's capital turnover, which will also affect the cost of capital, but it is not the only company that has this situation. In order to prevent and control the epidemic, many catering enterprises have decided to suspend business, including Haidilao, Jiumaojiu and Xibei Youmian Village, and many other catering brands have suspended business in stores across the country.
affected by this decision, the share prices of Hong Kong-listed catering companies have also been greatly impacted. Haidilao's share price was shocked after the opening of the market after the holiday. Since the end of October, the share price has been falling all the way, and this trend continues after the holiday. For the catering industry, 31% to 51% of the cost of enterprises is labor and rent. Of course, these two items are also hard inputs, and the financial pressure faced by most enterprises comes from these two aspects.
As the largest chain fast food brand in Anhui, Shu Congxuan, the chairman of Laoxiang Chicken, said: Laoxiang Chicken has more than 16,111 employees in China, including 811 direct stores. However, because of this incident, the company lost more than 21 million in the days from the first day to the seventh day. Stores in most areas are closed, although some stores are open normally, but the turnover can only reach about 25% to 33% of the normal time.
judging from the expansion of the catering industry, it is still in a state of rapid expansion. The Spring Festival is a low season for many industries, but it is a peak season for the catering industry. According to a rough calculation, in 2119, 15.5% of the national catering industry's income was due to the contribution during the Spring Festival. Many people are curious about this. How many catering enterprises have been affected?
According to the survey data, there are more than 11 million catering enterprises in China at present, among which the proportion of individual industrial and commercial households reaches 95%. Among nearly 431,111 non-individual catering enterprises, there are 81 listed companies. Most of these non-individual enterprises are limited liability companies, and sole proprietorship enterprises account for about 21%.
about half of these catering enterprises were established in 1 to 5 years, and these enterprises are relatively affected. It is said that the most direct impact on the catering industry is the cold and fresh food stored in the warehouse, including milk, fruits and vegetables. Most of these foods have a short shelf life, and these foods are likely to have deteriorated and cannot be used during the period of suspension.
In addition, some processing enterprises have also been affected, including those with foreign trade orders and cooperation, which can only be postponed in the future. Among them, the industrial cluster in Luyi County, Henan Province undertakes a large number of international orders, and there are as many as 131 production enterprises, and the annual order volume can not be underestimated. Once the start time is delayed, it is unknown whether the order can be completed on time.
Of course, the market is not all bad news. Affected by this incident, many real estate enterprises have reduced the rent of their shopping malls, involving more than 5 billion yuan. This is actually to alleviate the difficulties faced by the catering industry during the Spring Festival. Many developers of commercial shopping centers have introduced rent reduction schemes to face the situation of the catering industry together with merchants.
in this action, Wanda played an exemplary role. During the one-month period from October 24th to February 25th, Wanda Commercial Management Group implemented free rent and property fees for wanda plaza merchants all over the country. We should know that Wanda, as the leader of these sectors of commercial property, earns tens of billions of dollars in rent every year. The occupancy rate in wanda plaza is 99.9%. Once a new wanda plaza is built somewhere, there will basically be no vacant shops.
Wuhan is also one of the cities with the largest investment scale of Wanda in China. At this time, Wanda implemented the rent-free scheme, which really eased the pressure of merchants on rent. Head housing enterprises, including China Resources and Vanke, have also introduced measures to reduce commercial rents. Of course, this incident is an irresistible factor, and the loss of the catering industry, like all other industries, is inevitable. In order to better develop in the market, catering enterprises should actively plan for the next development.
in order to reduce the loss of ingredients, some catering enterprises have thought of the most direct and effective way, that is, selling vegetables. For catering enterprises that hoard more goods, vegetables with shorter shelf life can be sold in the market, which can reduce the financial loss of ingredients. In addition, the impact of this incident on the catering industry may make the catering industry face a "reshuffle" situation.
it is also an opportunity for the development of the catering industry in the future to provide ingredients directly to consumers and realize the mode of "selling vegetables", and it is even unknown that it may develop into a new mode of the catering industry. I wonder if you have ever come into contact with the catering industry? What do you think is a better way to reduce the loss of the catering industry?