One, the steps of doing a business district survey and analysis report:
1, first of all, we must clarify the purpose of the survey and analysis report, when determining the purpose of the survey, we should remember that the market survey can not solve all the problems, and at the same time, a market survey can not be involved in too much content and purpose.
2, secondly, after determining the purpose of the survey, it is necessary to determine the specific content of the survey according to the purpose, that is, what can be summarized as the purpose of the survey
3, after the content is determined, it is necessary to use different methods of data collection according to the content of different surveys, some of which can be accessed directly through the collection of secondary data, and some of which are required directly through the front-line market research. To obtain, on this basis to determine whether the need to use the power of third-party companies, of course, the third party is relatively professional and objective
Fourth, after obtaining the data and information to organize and analyze, in order to achieve the ultimate goal.
Second, the method of doing business district survey and analysis report:
1, simple division method
This is the simplest method. That is, through a variety of channels, the collection of customer addresses labeled, drawn as a sketch. Then connect the outermost points of the sketch into a closed curve, the range within the curve is where the business district. The sketch should indicate the location of the general direction of the shopping area in the southeast, northwest, and the competing stores in this area, the concentration of people in the area, large gathering places, etc. Roads and alleys should also be marked out. In addition, the direction of pedestrian flow, public **** bus stops, etc. should not be ignored. This method is generally only applicable to the original store to obtain their own business district information, its biggest flaw is that the set out of the business district is bounded.
2, sampling method
In the business district, set up a few sampling points as the local business district of the field understanding and assessment. The main purpose of sampling is to understand the direction of the main flow of people, the number of population and households, traffic conditions and so on.
3, questionnaire survey method
This is a kind of survey method by the operator to ask the way to customers to understand the situation and collect information. It can be carried out by direct inquiry, telephone inquiry, mail inquiry, leave a questionnaire and so on. This is a commonly used method, and the data obtained through this method is more accurate.
4, analogical method
This refers to the existing stores through the business district to analogize the proposed opening of the store's business district range. Specifically, according to the store characteristics, site characteristics, purchasing habits, various statistical analyses, as well as the characteristics of the business district and other items, the conditions are close to the existing stores are presumed to be close to the area. That is, from the existing store's business district conditions to predict, set up to open the store's business district.