Choosing the right cosmetics brand ensures the success of cosmetics franchise stores.
Self-operated cosmetics stores lack a good brand image and high-quality products as a guarantee for sales. Therefore, many investors choose to join cosmetic brand franchise stores, relying on their good brand image and high-quality products to achieve career development. The following small series will provide you with tips on how to choose a cosmetic brand suitable for your franchise store among many cosmetic brands and achieve your beautiful career.
The number of enterprises is the first.
The strength of cosmetics enterprises determines whether the vitality of their brands is lasting, whether enterprises can accurately locate their brands and whether the operation team is set up scientifically and reasonably, which will affect their core competitiveness. Therefore, when choosing cosmetics brands, cosmetics store operators must comprehensively consider the enterprise strength of agency brands to ensure the product quality of the store.
The product effect determines the future of the brand.
When consumers consume cosmetics, what they value is the beautiful changes that products bring to the skin. If the effect of the product is obvious, it will definitely promote the sales of the product and help establish the brand image. At the same time, different consumption demand and consumption input determine the difference of cosmetics consumption demand, and a hierarchical product supply will attract consumers of different levels to shop. Therefore, products with good market prospects determine the future development of cosmetics stores.
Sales channels determine the marketing model.
At present, the marketing modes of domestic cosmetics franchise stores mainly include chain direct supply and agency operation. Agents choose the investment mode of cosmetics franchise stores, with the aim of maximizing the profit of terminal sales channels. Constructing intermediate consumption channels requires a lot of manpower, material resources and financial resources, and there are certain risks. The franchise mode is a direct dialogue between enterprises and agents, which saves intermediate links, reduces costs and improves sales efficiency.
Product positioning is the foundation of brand.
As the best carrier of cosmetic brand extension, the accuracy of product positioning is directly related to the level of brand image. The agent's positioning of products is mainly based on the competitors, consumer demand and enterprise strength of similar products in the market, so it is particularly important.
No matter which brand you choose to join, the operators of cosmetics franchise stores should comprehensively consider the positioning of their stores, the main consumer groups and the geographical location of their stores, not blindly follow the trend, not eager for quick success, and always adhere to the principle that "what suits them is the best".
Two, how to choose the agent products, cosmetics agents should choose carefully.
In recent years, there are many businesses that rely on cosmetics agents to get rich. But in the face of a wide range of cosmetics products, the choice of products is the most important for dealers. If you want to invest, it will not become a "draw water in a bamboo cage", so you should choose carefully.
Any investment is the first choice and the last operation. Sales is not only selling the products in hand, but also providing consumers with the products and services they need. Especially cosmetics, we should choose the right products to open the sales path.
Find the right position
The choice of cosmetic agent products is not so much to choose a suitable positioning, but to determine the positioning of products according to their own advantages. The positioning mentioned here mainly refers to the sales channels and sales targets of products. For example, if you are good at selling with e-commerce platforms such as the Internet, then choose high-end products as agents. If you have a wide network of resources, don't sell low-end products, which will drain all these resources. If it is a physical store, you can choose a product with a lower price according to the needs of the sales target and facing the student group.
Category focusing
According to the products in the brand you choose, classify them according to factors such as supermarkets and channels. If cosmetics focus on this point, we can better allocate resources and make use of the convenient resources provided by the surrounding areas. To a certain extent, it can be used as a one-time negotiation capital with Shang Chao department stores or distributors to reduce the expenditure of marketing management.
Don't be fooled by boasting.
When manufacturers sell their own products, there are often merchants boasting about the products they sell, and then let you fall into the trap set by them, which will greatly increase the venture capital of merchants and waste entrepreneurial practice. So when choosing cosmetics, keep your eyes open and don't be deceived by other people's rhetoric.
Three, the cosmetics agency contract model
Party A: hereinafter referred to as Party A)
Party B: (hereinafter referred to as Party B)
Based on the principle of mutual benefit and common development, Party A and Party B have reached the following agreement on the distribution of "* *" products in Party B's area:
1, agent condition
1- 1. Operators must have legal business premises, good business philosophy and business reputation, and can reach an understanding with our company.
1-2, with excellent professional sales and service team and the ability to promote products and build brands.
1-3, to ensure the full completion of the agency sales task.
2. Agency area
3. The agency term is years, that is, from the 20th to the 20th. One month before the expiration of the contract, if Party B can complete the sales tasks signed by both parties as scheduled, and the annual purchase volume is RMB 10000 yuan (including the first batch), both parties will renew the contract separately. (Special circumstances can be settled by both parties through consultation! )
4. Agency price: Party A gives Party B a discount at the national unified retail price (excluding tax).
5. Payment agreement: 5- 1. The initial purchase amount of Party B is RMB10,000 yuan. Party B shall pay a deposit of% of the first purchase amount to Party A on the date of signing this Agreement.
5-2. Party B shall remit the full amount to the account designated by Party A within three working days from the date of signing this agreement, and this contract shall come into effect.
5-3. The lead-in period is within two months from the date of signing this contract, and the goods shall be returned every month in the third month.
6. Settlement and transportation:
6- 1. Party A adopts cash on delivery, and Party B faxes the order and remittance voucher to Party A; After Party A confirms that Party B's payment has arrived, it will deliver the goods from Guangzhou within three working days according to Party B's order.
6-2. Party A arranges delivery according to Party B's order, and the freight outside Guangzhou shall be borne by Party B..
6-3 Telephone number of the receiving unit/individual (Mr./Ms.) designated by Party B:
7, product quality and replacement
7- 1. If there is a shortage of product quality or quantity, Party B shall explain it to Party A within 2 working days from the date of receipt, and replace it after verification by Party A. ..
7-2. If it is lost, incomplete or damaged due to transportation or other links, it shall claim compensation from relevant departments.
7-3. Party B can return 20% of the products within 90 days from the date of purchase. The exchanged products must be well packaged and have complete contents, which will not affect the secondary sales. Otherwise, Party A has the right to refuse to exchange the products, and the round-trip freight arising from the product exchange shall be borne by Party B. (Note: the products participating in the activities are specially supplied and specially supported products are not exchanged. )
8. Rights and obligations
1. Party A shall guarantee that Party B will not supply goods to other units in the agency area of Party B during the agency period. In case of violation, Party A shall compensate Party B for the total amount of the first batch of goods purchased as liquidated damages. If the circumstances are serious, Party B has the right to terminate the contract and ask Party A to unconditionally accept all the goods returned by Party B..
2. Party A has the obligation to share the responsibility with Party B to crack down on the problem of goods smuggling in the agency regional market. If it is found that goods are smuggled from outside to the area represented by Party B, Party A has the obligation to come forward to solve it. Otherwise, Party B will demand compensation from Party A according to the average purchase amount of Party B's local franchise stores for three months and the profit of normal franchise stores at a discount of 3.5 × the actual time for Party A to solve the problem.
3. Party B can sell Party A's nursing products on its network platform, and with Party A's permission, Party B can sell Party A's products on its network platform. If Party B still sells without Party A's consent, Party A may require Party B to bear all its losses. At the same time, Party A must strictly put an end to the sale of Party A's products on the Internet. If Party B's customers hold the products sold by Party A on the Internet, and they are responsible for refund and return due to the online sales of Party A's products, Party B has the right to demand Party A to make triple compensation for its products and projects! If the circumstances are serious, Party B has the right to terminate this contract immediately and ask Party A to unconditionally accept all the goods returned by Party B. ..
4. Party A has the obligation to participate in the unified activities and education and training organized by Party B. ..
5. Party A has the obligation to abide by the price system agreed by both parties and shall not adjust the price at will.
9. Matters not covered shall be negotiated separately by both parties. In case of dispute, both parties can conduct mediation and consultation. If no settlement can be reached, a lawsuit can be brought to any local court.
10. This contract is made in duplicate, with each party holding one copy.
Party A: _ _ _ _; Party B: _ _ _ _;
Address: _ _ _ _; Address: _ _ _ _;
Tel: _ _ _ _; Tel: _ _ _ _;
Signing Representative: _ _ _ _; On behalf of: _ _ _ _;
Date: _ _ _ _ _ _ _ _ _ _ _;
Date: _ _ _ _ _ _ _ _ _ _ _;