The prospect is good, but the competition is fierce. In recent years, the catering industry in China has developed very rapidly. According to relevant statistics, the growth rate of the catering industry is higher than that of other industries by more than 10 percentage point. It can be said that China is welcoming the great development period of catering industry, with huge market potential and very broad prospects. On the other hand, the catering demand is complex and changeable, and its consumption taste and psychology may change with the change of social environment. Catering enterprises must see clearly the development trend of the catering market and choose appropriate marketing methods according to their own conditions and environmental conditions in order to succeed in the fierce market competition. With people's increasing concern about environmental pollution, ecological balance and their own health, pollution-free and pollution-free green food and health food have been welcomed by consumers. Many catering enterprises have adapted to this requirement, introduced their own health care green recipes, increased health care facilities and created a health care environment.