Shop itself

1, floor, the value of a store is always the highest, the investor chooses the first floor of the store of the higher return on investment, but the risk is also greater; if the investment vision is good, the choice of the second and third floor store of the investment risk is smaller, the return is also considerable.

2, signage, maximize the maximum number of stores in the plane, elevation range is very easy to be seen by consumers.

3, the generality of the hardware, the hardware conditions of the store specifically refers to the store's design and energy conditions, including the width, depth, floor height and effective guidance to consumers, as well as the store's water, electricity, gas, sewage and other technical content, the above factors have a great impact on the function of the store.

4, business management mode, which is the mall store, which is the whole mall operation and development of a greater impact, including the hiring of the management company, business hours, service consciousness, etc., the operation of the market must be in line with consumer demand.

5, social value, if it is rented to a person who manages the mall store, two people shift, you solve the employment of two people, the social value of two people; if rented to the catering business, your value may be 20 people; if it is rented to the wholesale store, contact is the producer and retail, perhaps the value of 200 people-2000 people. Social value is also a reference for the economic value of stores to measure.

6, other, land tenure, frontage width to depth ratio, old and new.

Environment of shops

1, trend. The business district, regardless of size, is divided into three kinds of new, mature and decay. Mature business district has a stable income; new business district such as potential stocks, such as the government investment remains unchanged, the income is more lucrative; demolition, decay of the business district is like buying the ceiling of the stock, the prospect of worrying

2, the surrounding industry

The anchor store. Such as large department stores, shopping centers. The anchor store will drive the surrounding 100 meters within the commercial property comprehensive "parasitic" appreciation. Plaza, brand stores, when choosing to invest in stores, to see if these brands come in is also a very important reference factor. There are two main reasons: First, the brand customers on the choice of stores have a strict evaluation of the business district standards and calculation methods, so they choose the stores from the business and development potential is certainly guaranteed. Secondly, well-known brand clients have the ability to gather customers, which will influence the formation of the business circle. Therefore, when choosing stores in the same area, it is very crucial for the project to have brand name customers. This basically reflects the strengths and weaknesses of the project from one side.

Surrounding industrial structure. The surrounding industry determines the structure of the surrounding population, which also determines their spending power and consumption habits. At the same time, it is important to pay attention to the expected changes in the surrounding industry, such as financial institutions, the increase in the number of office buildings naturally caused by the demand for services in the neighborhood.