1. Activate brand power: National chains can effectively increase brand awareness and reputation, especially for potential consumers. This can attract more new consumer groups, improve customer traffic and promote sales growth. The increase in brand influence is also conducive to subsequent brand derivation and diversification.

2. Expanding market size: There is a wider consumer base and market space across the country, which offers the possibility of performance growth. By establishing a chain of stores across the country, we can more effectively cover all potential markets and maximize market potential. This also brings greater opportunities for growth.

3, unified standard management: the establishment of a national chain can implement a unified business philosophy, service standards, commodity management, training system and quality control system. This helps to create an overall image of the chain brand and ensures that all stores provide a high-quality consumer experience. This also facilitates customers to enjoy the same products and services in different cities.

4, expanding the scale of procurement: national chains can carry out larger-scale centralized purchasing, which can reduce purchasing costs and obtain more favorable prices. Bulk purchasing also provides a wider choice, you can choose a more cost-effective suppliers and purchasing objects. This is conducive to controlling costs and expenses and improving operating profit.

5, *** enjoy resources: the national chain of different stores can be in the market promotion, technical support, talent management, capital operations and other aspects of the realization of resources *** enjoy. This can save cost expenditure and improve the efficiency of resource utilization. Especially for innovation and upgrading, resource ****sharing has an important role.