1962, Sun Guangxin was born in a multi-ethnic community in Urumqi, Xinjiang. My father is a shoemaker who wandered from the west exit of Shandong Province to settle in Xinjiang. There are five brothers and sisters at home. Except for him, the highest education in the family doesn't even have a high school diploma. Sun Guangxin, who failed the college entrance examination, went to the army. From there, he was admitted to the military school and became the only person in his family who had the status of a cadre. If you are alive, you must make progress. Sun Guangxin is very competitive in the army. He set himself the goal of 199230 teacher plan (that is, 1992 at the age of 30, when he was a general). But before the age of 27, Sun Guangxin's dream of being a general was shattered. He had two promotion opportunities, both of which were replaced by cadres' children. So he chose to retire, lost his cadre status, and devoted himself to the business war that might suit him.
Demobilization and entrepreneurship
1989 In May, Sun Guangxin established Guanghui Industry and Trade Co., Ltd., the predecessor of Xinjiang Guanghui Enterprise Group, with a transfer fee of 3,000 yuan and a loan of 400,000 yuan. At that time, Guanghui had neither start-up funds nor suitable projects. When Sun Guangxin saw the advertisement of a bulldozer factory in Xinjiang from the mainland, he took the initiative to come to the door and sell bulldozers for the factory in the name of self-employed. Sell one to me 1% handling fee; If you can't sell it, you won't take a penny. So Sun Guangxin traveled all over Xinjiang, went out for more than 20 days at a time, and slept in Datong Shop for 90 cents a night. Results 10 month travel exceeded100000 km, and 103 sets were sold. This is the sales volume of manufacturer 10 in Xinjiang. Looking at the order that the young man brought back, everyone in the factory was shocked. They proposed to increase the original 1% commission to 2%. At the same time, take out 10 bulldozer and loader to sell it to him. This means that he has 2 million yuan to manipulate, and Sun Guangxin clenched his fist. After accumulating a little money, 28-year-old Sun Guangxin decided to set foot in the catering industry again. A Cantonese restaurant in Urumqi, which specializes in Cantonese cuisine, ran away in debt because of poor management. After Sun Guangxin knew about it, after market analysis, he shelved the closed Cantonese restaurant for 670,000 yuan. After that, he opened the first seafood restaurant in Urumqi. Unexpectedly, Guangdong Hotel lost 6.5438+0.7 million yuan after only four months of operation. At the critical moment, he didn't lose heart. Every day, he asks customers for advice on food table by table. For regular customers, he always presents a beautiful dish in person. After half a year's painstaking efforts, Guangdong Restaurant has recovered all its investment. And successively opened catering and entertainment entities such as Arc de Triomphe Entertainment City, Disneyland and Hong Kong Food City, creating a series of firsts in the catering industry in Xinjiang. As a conscientious person, Sun Guangxin not only made money, but also turned this restaurant into a business information exchange center.
Looking for business opportunities from diners
Sun Guangxin said: At that time, someone paid 5,000 yuan for a table. My analysis is that if you spend so much money on a treat, you must earn at least 50 thousand. Who are the guests and diners? Sun Guangxin has keenly captured the business opportunities of oil equipment trade from diners. At that time, a large oil field had just been discovered in Tarim Basin, Xinjiang, and the state invested hundreds of billions of dollars to build large oil fields every year. 1992 alone, their 17 company's import turnover reached $87 million, accounting for 1/6 of Xinjiang's import and export trade in that year.
Join the real estate industry
At the age of 365,438+0, Sun Guangxin devoted himself to real estate and built the tallest office building in Urumqi at that time. It was the beginning of 1993, and he had just entered the real estate field. At that time, Nande in Sichuan and Longfei in Shenyang were famous in the media, and it was said that the scale and benefits were not bad. Sun Guangxin thinks he should study.
Sun Guangxin applied for the administration minister of Longfei and the chief of staff of Nande. Sun Guangxin said that he came to these two enterprises more for learning. After the successful application, I worked in these two companies for 7 days and then left. Because he thinks he knows everything he needs to know. Back in Xinjiang, he said at the company team meeting: We will surpass them in less than five years. Now three out of every five commercial houses in Urumqi are developed by his Guanghui company. And 50% of his own wealth comes from real estate. All the 54 middle managers in Guanghui are millionaires, more than half are tens of millions, and 15 are billionaires.