First of all, we should understand the relevant connotations of trademarks, such as corporate philosophy, corporate culture, product characteristics, etc., and then collect and sort out relevant information.
Second, determine the overall concept and style. After mastering the connotation of a trademark, it is time to weigh the meaning. Trademark is a means of visual communication, which makes graphics and colors reflect certain meanings and is the primary function of trademark. With an idea, the next step is to determine the style, whether to use letters to deform or cartoon graphics, or simplify graphics and so on.
Thirdly, after the conception style is determined, I try to express it with different shapes and colors. This stage is based on the previous work, and the meaning and style can be combined with the collected materials.
Fourth, the final draft, after repeated scrutiny, is the final draft stage, constantly comparing the advantages and disadvantages of various schemes, finally choosing the most suitable scheme, and further improving it is the final draft.
Attention should be paid to several characteristics of trademarks: novelty, visual impact and bright colors. Graphics and colors must be concise, and try not to exceed three colors.
1, simple
A simple logo will be better recognized, more widely used and easier to remember. A good Logo often has some unexpected uniqueness, but it is not particularly exaggerated.
2, remember to live
It is important to remember to follow simple principles. A good logo design should be easy to remember, and a moderately simple logo can often meet this principle.
Step 3 be immortal
A good logo should be eternal, that is, it can stand the test of time. Can your logo be so effective in ten, twenty and fifty years?
4. Universal
A good logo should be suitable for all kinds of media and applications. Therefore, the logo should be designed in vector format, which can ensure that it can be scaled to any size. Signs must also be monochrome.
Step 5 be appropriate
Signs should have an appropriate positioning according to their intended purpose. For example, to design a logo for a toy store, it will be more appropriate to use the font and main color that children like. And this choice is not suitable for law firms.
When choosing a trademark, you need to consider the following points:
1, legality
Trademark laws in China and other countries, including the Paris Convention for the Protection of Industrial Property, prohibit trademarks. If it is only used and registered in China, it must comply with the provisions of the Trademark Law of China. If products are to be exported abroad, they must be used and registered abroad, and must also comply with the provisions of foreign trademark laws.
2, to conform to the folk customs, folk customs and national habits.
Trademarks must cater to consumers' tastes and never use words or graphics that consumers are afraid of. Owls, for example, are taboo in many places in China. If the owl trademark is used on the goods, then these goods will definitely not be sold in these taboo areas. In addition, a suitable trademark in China may not work in another country, because the customs and habits of each country are different. Therefore, enterprises must consider racial factors when choosing trademarks.
3. Trademarks should be consistent with the characteristics of the goods or services used.
Every commodity has its own characteristics and uses, so when choosing a trademark, we should consider these characteristics and uses to avoid adverse effects. For example, if a trademark is suitable for pesticides, it cannot be used for food. "Enemy killing" is a good implied trademark of pesticides and must not be used in drinks.
4. originality
Originality means that trademark design should be creative and original. Originality can produce amazing works, create attractive trademarks and then develop into well-known trademarks. Kodak (KO-DAK), SONY (Sony), Mercedes-Benz and Haier are all original trademarks. In China, many enterprises are used to choosing flowers, birds, insects, landscape trees, cultural relics, birds and animals as trademarks, such as dragons, phoenixes and the Great Wall. Lack of innovation, unattractive, can not meet the requirements as a good trademark.
LOGO is a sign that shows the characteristics of things, such as the glasses of Silver Soul New Eight Sauces, the M of McDonald's, such as Nike's checkmark, which refers to things that people immediately associate with when they mention this brand.
The central idea of a good trademark design must be to remove all the bean residue and keep the most nutritious thing like squeezing out a drop of oil.
On the basis of adhering to this idea, it will be played under the framework of industry characteristics, commodity application scenarios and national culture.
Further implementation, such as combining your own advertising language, the highlights of brand names, your own ideas, etc. Let the brand better reflect your business philosophy.
Finally, design expression, how to make your brand name the most concise and intuitive. How to make LOGO more extensible and suitable for all media?
A good LOGO must be concise but not simple. Let people forget it! The following is one of my design cases.
A trademark is a totem. In ancient times without language, totems contained reverence and self-expression for the world. Totem contains the cultural characteristics of a tribe, a nation and a country since ancient times and has infinite energy. It can make people have the same goal and stimulate the yearning for existence. Trademark is like this, representing a spiritual sustenance and belief of an enterprise. With the change of the times, totem is nothing more than simplifying, but the core soul still exists. Just different forms of sublimation. Totem is the DNA of culture. A symbol of strength.
The key to a good trademark design is the trademark name. If it is the enterprise itself, it needs to comprehensively consider the industry attributes, its own characteristics and environment, and its name should be distinct and prominent, and it is best to be simple and easy to understand. Now the trademark has reached the third generation, for example, the name of a chicken will not be forgotten at a glance, and you will know what it is at a glance. Trademark names absolutely occupy the dominant position of trademarks. If you are a designer and the customer provides a name, then you should know more about the customer's corporate culture and industry attributes, including some major events. In short, the more comprehensive the better, grasp the key points and don't blindly pursue gorgeous graphic styles. Nowadays, trademarks have gradually approached internationalization from graphics, and pure Chinese characters and pure English trademarks have been selected by more large enterprises. So a good trademark should consider many factors. It will be very helpful for you to look at the expert's design process and ideas. thank you
Logo creativity, my opinion comes from life, I extract a certain point from life, which makes people have a * * * sound. If I have association, I want to eat a delicious food, which will make it more memorable, deepen my impression of logo, and let me experience a unique taste with endless aftertaste. Introducing the core concept, geographical, humanistic and industrial attributes of the enterprise from life, making it more integrated, with unique brand personality, strong relevance and specificity, and having an intuitive understanding of logo, leaving a deep impression. Easy to spread and popularize.
This proposition is too big, and there are many good standards. I think what you're asking should be the generally accepted standard. Good doesn't mean everyone likes it. As long as more than 50% of the audience recognizes it, it is actually a better design.
I think a good design should first meet the needs of customers. The customer is God. If she says hello, that's good. If the customer doesn't buy it, it is a failure. Secondly, we must meet the basic design standards. Don't be too different in color, composition and meaning. Normal is good, mainly creativity. Good ideas make people shine at the moment and turn decay into magic.
1: The simple point is that the trademark you design should be consistent with the goods. For example, the barber shop designs a pair of chopsticks and a bowl on the logo, but it is not appropriate for you to design an airplane on the car logo.
2. When designing, more consideration should be given to commodity elements, such as function, name, manufacturer, regional characteristics of the company and corporate culture. Must conform to the aesthetic, such as a hotel logo, is it necessary to design a poop? Style. This is not good.
3. Efforts should be made in aesthetics, visual communication and visual effects. People don't feel ugly when they look at it. Knowing what you do is perfect and easy to remember. Trademarks are not easy and complicated.
To successfully design a good trademark, we must first fully understand the requirements of the demand side. On the premise of early communication, preparation is very important. The following are some personal experiences for your reference.
First of all, we should understand the relevant connotations of trademarks, such as corporate philosophy, corporate culture, product characteristics, etc., and then collect and sort out relevant information.
Second, determine the overall concept and style. After mastering the connotation of a trademark, it is time to weigh the meaning. Trademark is a means of visual communication, which makes graphics and colors reflect certain meanings and is the primary function of trademark. With an idea, the next step is to determine the style, whether to use letters to deform or cartoon graphics, or simplify graphics and so on.
Thirdly, after the conception style is determined, I try to express it with different shapes and colors. This stage is based on the previous work, and the meaning and style can be combined with the collected materials.
Fourth, the final draft, after repeated scrutiny, is the final draft stage, constantly comparing the advantages and disadvantages of various schemes, finally choosing the most suitable scheme, and further improving it is the final draft.
Attention should be paid to several characteristics of trademarks: novelty, visual impact and bright colors. Graphics and colors must be concise, and try not to exceed three colors.
The above is my experience, I hope I can help you.
1. Your brand, trademark, logo or logo should conform to your corporate culture, brand positioning, corporate characteristics and other corporate image symbols, so that consumers or customers can be associated with your corporate culture and corporate products at the first time, and everyone can naturally associate with your business and products.
Second, your brand logo or logo design should not only have a certain corporate culture connotation, but also be concise and clear, so that consumers can identify your logo or logo as soon as possible. Only in this way can you experience the baptism of time and not fall behind. Like Nike's logo or logo, it is a hook, concise and clear, with profound corporate connotation, and it is a successful logo or logo that will remain unchanged for a hundred years. This is also the reason why many domestic enterprises frequently change their trademarks because of poor logo or poor logo design. Only if they are rich in corporate culture and simple and clear can they avoid changing their brand logo or logo.
Third, the flexible use of trademark logo or logo A successful trademark logo or logo can be used flexibly in various ways, from large to small, with strong performance space in various application sizes and different screen objects, and it is flexible, exquisite and beautiful.
Fourth, the use of color specification, because a trademark logo or logo in publicity, will encounter different pictures, different colors, so the use of trademark logo or logo should be suitable for the visual aesthetics of publicity, and be standardized.