In recent years, with the slow development of traditional tea, new tea has sprung up everywhere. With the upgrading of domestic market consumption, relying on the high latitude of technology, talents and capital, it has entered the tea market in various formats. Many people think that new tea is just a gimmick. When the circle of friends is harvesting young fans with the attitude of "network celebrities", many leading enterprises have gradually established a grand system framework according to the standard of "anti-aircraft guns", pushing the new product of new tea to a new height. At the same time, it also internalizes consumers' new cognition of tea drinks. Naixue's tea is a typical example.

Naixue Tea is a well-known tea brand in China. It was founded on 20 15, and is headquartered in Shenzhen, Guangdong Province. It belongs to Pindao Catering Management Co., Ltd., and innovatively creates the form of "tea+soft European package", with young women aged 20-35 as the main customer base, insisting on changing the tea base every four hours, and the soft European package will not be overnight. Insist on providing modern people with a beautiful life experience of "a good cup of tea and a soft European bag", and expect to become the promoter of China tea to the world.

Naixue, a kind of tea that pays attention to quality and R&D, will make people fondle it once it is on the market. Together with Taiwan Province Province, China, I met the "Taiwanese tea" with stories and held hands with the "soft European bag" with life. Naixue's tea is constantly innovating, and the situation of joining Naixue's tea has mushroomed.

20 17 12, Naixue's tea began to go out of Guangdong and expand to the whole country, officially opening the "National Urban Development Plan". At present, Naixue's tea has spread all over North China, Central China, East China and Southwest China, covering the whole country 15 cities. All stores are directly operated and do not join in any form. This year, Naixue will dig deep into developed areas and expand Naixue's brand influence by increasing the number of stores. 2065438+March 2008, Naixue completed the A+ round of investment with a valuation of 6 billion yuan, becoming the first unicorn in the tea industry in public information.

It is reported that Naixue's tea uses the tea from Ruili Village in the back of Alishan Mountain, which is the most lush tea garden. The tea garden is covered with dead tea leaves, and the roots are dug down by 30 cm or soft black soil. Tea farmers try to grow organically, using only organic fertilizer instead of chemical fertilizers and pesticides. The growth period of tea planted by chemical fertilizer is short, and it is weak and not resistant to foaming. The tea planted with organic fertilizer is thicker, and it will smell after seven or eight bubbles. Naixue's Tea conveys the beauty of tea in the most popular and easy-to-understand way.

A good cup of tea, a soft European bag "is a way of life that Naixue's tea hopes to pass on to everyone." European-style bread spread to Asia, and after Japanese technological changes, it also formed its own unique style in Taiwan Province Province, China. Pay attention to the natural flavor of dough fermentation and emphasize low oil, sugar and salt. After a long period of fermentation, bread can be fully cooked and give off a unique flavor. Adding miscellaneous grains, nuts and dried fruits makes the taste more layered, and the simple taste is worth chewing carefully. This is the "soft European bag".