There is a lot of work to be done after entering the workplace. Planning is a difficult thing for beginners. Let me take a look at the relevant information of the decoration company's plan with you. Let's have a look.
Prospect analysis of decoration industry based on decoration company plan model 1
1. With the improvement of home living environment, people have higher requirements for home decoration. A few years ago, people's views on family decoration style were the same. With the further improvement of aesthetic level and decoration level, personalized, simple, generous, energy-saving and environmentally friendly decoration styles have spread all over thousands of households.
According to the websites of related industries, the current speed budget of urban housing construction in China is that by 20xx, the stock of urban housing in China will reach more than 654.38+0.5 billion square meters, and the secondary decoration market will have more room for development. According to about 10% of the existing house decoration every year, the annual output value of the secondary decoration market for home improvement in 20xx will reach 300 billion yuan, calculated by 200 yuan per square meter. According to the above calculation, the national market demand in 20xx will reach more than 800 billion yuan.
According to the forecast of China Interior Decoration Association, with the rapid development of construction industry in China, the annual output value of interior decoration in China will exceed 1 trillion yuan in 2007. At present, China has become the largest country in construction and decoration in the world. By 20xx, the annual decoration amount will double to 1 .60 billion yuan, of which the indoor decoration involving thousands of households will exceed1trillion yuan. There is also the popularization of decoration brought by urbanization in China, which will stimulate the growth of interior decoration industry and decoration materials. In Beijing, Shanghai, Guangzhou and other big cities, both public building decoration and home decoration have been pursuing grade, quality, environmental protection and culture, and some even began to pay attention to "luxury" and "top class", so such interior decoration must pay attention to "innovation".
Liu Yi, secretary-general of China Interior Decoration Association, said that there are still some problems in interior decoration in China, such as insufficient innovation and irregular market. The 7th China International Interior Decoration Expo and China Interior Design Summit Forum will be held in Beijing in June next year, which will further highlight design and innovation, set the theme of design, material and quality innovation, focus on displaying new materials, new products and new designs at home and abroad, highlight the artistic content of materials and designs, and improve the quality and grade of products.
It is understood that during the Eleventh Five-Year Plan period, with the acceleration of industrialization and urbanization, the real estate industry will continue to maintain a relatively fast development speed. According to the calculation of relevant departments, by 20xx, China's population will reach 6543.8+377 million, including 670 million urban population. The initial goal is to reach 28 square meters per capita in cities and 33 square meters per capita in rural areas. During the Eleventh Five-Year Plan period, with the increase of population, the increase of families, the improvement of living conditions, the transfer of rural population to cities and the development of big cities, it is necessary to develop 80- 100 square meters of houses, of which 50% are newly built houses in cities. By 2020, per capita living in cities will reach 35 square meters and rural areas will reach 40 square meters. In the next decade, more than 20 billion square meters of new houses will be built and a large number of houses will be put into use, which will generate huge market demand for home decoration.
The above data and information show that there is still a lot of room for the development of home improvement and tooling in China in the future, and the decoration industry will always be a highly competitive industry. But fierce competition means a lot of opportunities! At the same time, the decoration industry is the basic industry that people need most. No matter whether the current real estate is depressed or not, there is still a huge market for its customer demand. The key is how to seize the opportunity and create your own. I think as long as there is a good operation management and platform, we can still make a difference in the decoration industry.
2. Similarly, the decoration market in Hanzhong is also increasing. The development direction of the government is one river and two banks, from Hanzhong to Longjiang in the west and Puzhen in the east. With more real estate development, the decoration market is a potential growth. From the perspective of 20xx, the decoration market in Hanzhong is booming. It is expected that the decoration market in Hanzhong will make such a good prospect in the next decade.
I. Company Profile
Sun Decoration Company may set up a partnership with a registered capital of RMB 654.38+10,000. The decision-making body of the company is the board of directors, and the executive body is the marketing department, design department and engineering department under the supervision of the general manager, and the general manager responsibility system is implemented.
Second, products/services
Tailor-made for enterprises, institutions and families, providing professional, formal, first-class and high-quality indoor and outdoor decoration design and decoration services, and providing customers with one-stop service for design, decoration and decoration according to demand, with design, decoration and decoration fees as the main business income.
Third, the company's management and operation mode
1, Sun Decoration Company established a customer step-by-step quality certification system, and our company implemented a customer step-by-step quality certification system. Customers are invited to participate in the project from the entry of materials to the completion acceptance, and each step requires the customer's signature. Before the acceptance of each working procedure, the quality inspector or project manager should teach the customer how to carry out the inspection.
2. There is a perfect consultation system: customer consultation, telephone consultation, customer on-site consultation and designer on-site consultation.
3. When the customer service staff receives new customers every day, they should fill in the "Customer Negotiation Sheet" with the customers and give them a brief introduction of the company.
4. Customer service personnel recommend appropriate designers to serve customers according to their needs. Customer service staff regularly call back to customers who cooperate with designers to fill out the "customer negotiation form" and ask for their service opinions to the company. The company provides customers with free house inspection, on-the-spot investigation and special explanation. And modify and confirm with customers, we will fully understand your needs and design to the maximum extent.
At this time, the designer of the company will draw detailed drawings, and the drawings and budget need to be reviewed and signed by the design supervisor. After the contract is signed, we will give you a detailed construction drawing within three days. Then sign the construction contract and the customer pays the down payment. After signing the contract, we will ask the customer service staff to train "Customer Instructions" and necessary home improvement knowledge for you. We signed a contract with the customer in duplicate, one for the customer and one for the finance department. The Finance Department of the Company keeps the original contract and drawings. The construction contracts, contract attachments, quotations, drawings and other materials handed over to customers shall be bound into volumes. And the atlas should be submitted to the home page of the company's special standards.
6. When signing the contract, the customer pays 50% of the total contract cost, 35% after the project is over half, 10% when the project is nearing the end, and the balance after the completion acceptance. At the same time, establish customer engineering files, and the company's engineering statistician will number your files, establish customer engineering files, fill in detailed engineering data, and issue engineering management forms to relevant personnel. Customer service staff will improve customer management files in time to provide quality services to customers. Then carry out follow-up service to ensure the decoration quality after the customer moves in. Win the double benefits of the company.
Brand promotion of four companies
(1) media promotion
Media promotion is mainly based on advertisements, which should have their own characteristics, be targeted, highlight the advantages of the company and pay attention to differentiation. There is also the design of advertising language, which should reflect the company's philosophy and purpose. And has its own unique advertising language, our goal is to achieve: consumers will think of its characteristics when they mention decoration? Why is it superior to other decoration companies? What are its advantages? Wait a minute. Of course, this is the time when the company will have liquidity in the future. The following aspects can be considered when choosing an advertisement type:
A, TV. The relative cost is relatively high, which will depend on the company's situation.
B. newspapers and magazines. You can consider publishing decorative styles in influential newspapers in Hanzhong, with themes and continuous follow-up. At the same time, we can consider publishing answers to family decoration knowledge in the name of decoration in some related industry magazines to expand the popularity of well-known brands.
C. outdoor advertising. There are mainly three-dimensional billboards, bus billboards and bus bodies. Pay special attention to billboards near high-grade residential areas, and be sure to find a way to take them down.
D. elevator advertisement. Elevator is the only way for most middle and high-level consumers to go to work, and as a decoration industry, it has the advantage of "the first to get the moon", so we must make good use of this aspect. Advertising language should be concise, colorful and impactful. E. others. Consider advertisements behind supermarket receipts, invoices, train tickets, bus tickets, etc.
(2) Network promotion
Mainly do a good job in the portal website, send some simple design schemes online, shock consumers with a strong sense of color, improve the daily visits and page views of the website, and hold some home improvement design competitions according to the actual situation. You can hold a home improvement design competition with some colleges and universities in Hanzhong and win some prizes, so that more people will participate and college students' imagination will be strong. Their design draft is the wealth of the company, so you don't have to pay a high price for a designer. There are three effects:
First, make the company famous,
Second, there must be a place where you can take the design draft.
Third, set up talents for the company's future development. You can also take the form of clubs, launch various membership cards, and give certain discounts to the members who join. Launch online consulting business, and arrange some senior designers to give authoritative answers to consumers' questions about home design according to the company's situation. To build a network platform for in-depth communication between designers and consumers, consumers will only choose if they really understand the designer's design concept.
Do some advertisements on some websites with heavy network traffic. It is necessary to establish decorative style characteristics.
(3) Joint promotion
Establish joint promotion relations with well-known brands of furniture or household appliances manufacturers or sellers, and strive for a win-win situation. For example, home improvement can be bundled with Haier air conditioners and Lenovo computers, so that consumers who buy these home appliances have certain discounts on home improvement, and the sales of these home appliances will promote the brand promotion of decoration.
(4) Community promotion
For the decoration industry, community promotion is one of the most powerful strategies for brand promotion. It is the beginning of peer-to-peer marketing, which can quickly expand brand awareness and win considerable economic benefits.
Specific practices are as follows:
1. Choose a community with a high occupancy rate and hold promotional activities at the same time (such as May 1 ST and 11 th), which will form a huge momentum and show the decoration strength.
2. We must try our best to get the strong support of the property company in this community, and it is best to establish a long-term cooperative relationship.
3. Set inflatable rainbow doors at the main entrance of the community, make decorative banners, supplemented by a certain number of large balloons with advertising slogans.
4. Distribute decorative leaflets to past home customers and consumers who come to see the house, and present handbags printed with decorative advertisements.
5. It can assist large-scale photo exhibitions and model houses, reflect the decoration characteristics and pay attention to differentiation.
6. Arrange a designer and a number of staff in each community to answer the family decoration design questions for consumers free and enthusiastically. All decoration employees must dress appropriately to show the serious side of decoration to consumers. Initial construction depends on the company.
Verb (abbreviation of verb) corporate culture
Provide customers with high-quality, efficient and stable living environment, lead production with technology and create benefits with skills.
In the development of the enterprise, we always adhere to the following principles: customer first, quality assurance, cost leadership and harmonious coexistence, so as to establish a good external image of the company and create a healthy cultural atmosphere. At the same time, in the process of business operation, we also have strict regulations to abide by (SBC):
(1) integrity. Honesty is the criterion of our communication with customers, and it also means protecting the company's business secrets.
(2) excellent. Strive to provide customers with excellent products and services.
(3) sense of responsibility. It runs through our words and deeds.
(4) care. Reflected in the treatment of employees and the community where the enterprise is located.
(5) Fairness. This means that our employees, shareholders, partners, customers and suppliers must abide by the same code of conduct, regulations and policies.
(6) respect. When communicating with our employees, partners, customers and suppliers or evaluating their feedback, we should show them enough respect and gratitude.
(7) signs. The employees of the company are uniformly equipped with work clothes to show the company's image and wear badges at work.
Overview of intransitive verbs industry and target customers
(1) competition
1. foreign competition: at present, Hanzhong decoration company can hardly meet the market demand, so the threshold for entering the market is very low. The decoration market is chaotic and customers are confused. We should conquer customers from the quality.
2. Internal entrants: There are many migrant workers who have mastered the decoration construction technology, but due to the scarcity of management knowledge and traditional economic thinking, it is necessary to give full play to the role of the environment. For potential entrants in other industries, construction technology is their biggest obstacle, and because migrant workers are scattered and have a weak sense of organization, most of them are satisfied with the status quo, and the appeal of "strangers" is difficult to convince them.
(2) Supplier analysis
At present, the Hanzhong material market is also very chaotic, but the supply is still sufficient. Therefore, when customers enter the company, it is very important for them to order the brand and price of materials. Make customer budget. Thus win that trust of customers.
(3) Market size and industry development:
It is predicted that in the next decade, with the further development of the western region, the market and real estate industry will maintain rapid development, and the industry will also enter a period of steady and healthy development until the overall economic development enters a period of steady development.
(4) Market segmentation and target customers:
According to customer demand, the market is subdivided into: ordinary commercial housing market, high-grade villa market, commercial building market and party and government office building market.
1. Ordinary commercial housing: The preferred market segment for enterprises is not only the "prosperous" market for enterprises, but also the largest market for enterprises to survive. Therefore, enterprises will take it as a key development from beginning to end to ensure market share. Committed to tailor-made design, decoration and decoration services for the majority of residents to satisfy customers.
2. High-end villas: In view of the characteristics of high customer requirements, great differences in individual needs, high cognitive level and discriminating ability of most consumers, and high return rate, enterprises must develop to a certain scale, have enough technology and experience, and form their own brand image before they can focus on entering this market.
3. Commercial buildings: provide decoration design and decoration of high-quality office buildings and business conference buildings with strong commercial flavor; And the decoration design and decoration business of hotel rooms, restaurants, conference centers and other commercial places.
4. Party and government office building: The requirements for the office building of the party and government organs are relatively simple, as long as it is equivalent to the functions and functions of this department and reasonable in cost performance. But the output is not very high. Therefore, this market segment is not regarded as a key market.
Seven. Opportunities and risks of the company:
1, strong:
Professional manager, professional designer, first-class decoration engineering construction engineer, huge customer network and high market visibility. Enterprises get quick results, low costs and high returns.
2. Weaknesses:
Managers are inexperienced, marketing talents are lacking, the construction team has low academic qualifications and the knowledge structure is not reasonable enough.
3. Opportunities:
With the rapid development of social economy and the rapid improvement of people's living standards, there are more and more opportunities to tap potential customers and develop potential markets, and the market share is increasing.
4. Threats:
The influx of the same industry in developed areas and the monopoly of suppliers or competitors in other ways have caused the price of raw materials to rise.
Eight, the formation of the company's marketing team, the key to being a decoration enterprise is to establish three teams: management sales team, design technical team and construction service team:
1. The management team should be diligent in knowing where the customer opportunities are.
Salespeople should use professional sales language to gain the trust of customers.
3. The design technical team should be good at understanding customers' ideas and individual needs, and be good at communicating with customers for secondary sales and determining the scheme.
4. The construction service team should set up a team with basic technical capabilities of wood, tile, oil, electricity and water, and form a quality and progress guarantee system for node management and quality supervision.
The concept of management and sales structure
1. Pre-sales work, recruiting four or five salesmen, designing a questionnaire (the questionnaire is in the bottom file) without dividing regions, and investigating the people who have the ability to buy, build or decorate houses in Hanzhong at this stage. Or for the current delivery community to implement strong entry, adhere to the community.
2, the purpose of the survey, to understand the customer's mind to decorate the house.
Questionnaire content and design: It is best to design two or three new samples every month or quarter according to the information brought back by the questionnaire. Because people's tastes will change greatly, if you don't have a new decoration plan for a while, people will think that your company is incompetent, and the things you design are in a mess, just beautiful and useless. So you should design the latest decoration scheme according to the questionnaire.
Generally, this work takes about ten days to finish.
In these ten days, they spent half a day doing research and half a day returning to the company for training, including business knowledge and necessary professional knowledge in the decoration industry.
4. Ten days later, everyone will run in different districts, and each one will record the itinerary and the place where they run, and the customers will also be recorded. Every day, this requires the salesman to make a daily itinerary visit table.
5. Hold a regular meeting every morning. The main content is to report the situation and difficulties encountered the day before, give timely answers and solve them in time. About half an hour, then go out for a run, sum up every week, hold a weekly meeting, talk about the work after one week, analyze the difficulties encountered in the work, put forward opinions together, and solve the difficulties together.
6. The necessary tools for salesmen to run their business are the atlas or newly designed drawings that the company has decorated before, and the LG of the company should also be brought. On the premise that the business is not completed, you can promote the company and become famous in the decoration industry.
7. The salesman has just started in the assessment, with low basic salary, high commission and unstable business in the early stage. When he grows up, he can stabilize the company's talents with a high basic salary and a low commission.
Marketing salesman:
1, ask where there is a building and a delivery community.
2, community, 3, moving company, they always move, there is always room for decoration, share the benefits with them and let them introduce you.
The location of the shop always changes once a year.
4, the real estate sells the house to customers at a medium price, and there are relatively many resources, which can be bought with money or through relationships.
5. Big shopping malls, exhibition centers and so on like Sijiqing.
Nine. Competitive strategy and business model
(1) differentiation strategy: through face-to-face communication with customers, we can understand customers' psychological and personality preferences, and on this basis, we can tailor the design, decoration and decoration of products for customers, and use computers as tools to show customers the plane and 3D all-round renderings of the designed products, and make necessary modifications and adjustments according to their requirements until customers are satisfied.
(2) Semi-virtual manufacturing mode is fully responsible for market development and product (decoration) development and design, and the specific production links (decoration) are outsourced. Face to face with customers and show them our products through computer special effects, which is sensitive to customer information and adaptable.
Decoration company plan model essay 21. The source of funds needed for profitability analysis: 65,438+10,000 yuan.
Opening expenses: 50,000 yuan
Business area: 50-80 square meters
Employee salary: 6- 10, about 5,000 yuan.
Working capital: 20,000 yuan
Monthly profit: about 20,000 yuan.
Second, the market analysis
With the continuous improvement of people's living standards, people's requirements for the living room are not limited to living, but also beautiful and comfortable, especially after moving into a new house, it is often necessary to transform and decorate the room. Due to various conditions and aesthetic restrictions, most people often lack original vision for room decoration. So they often turn to specialized decoration companies.
China's home improvement industry is a profitable industry. After nearly 20 years of sustained growth, the housing construction in China, especially the urban housing construction, has been quite huge. With the improvement of people's living standards and the promotion of housing system reform, the proportion of residential consumption in total consumption has increased rapidly, and people pay more and more attention to the improvement of living environment. China's home improvement industry came into being and developed rapidly in 10.
Home improvement has great potential. According to statistics, in recent years, the total output value of the national home improvement industry is 654.38+0.2 billion yuan, 40 times that of the 1990s, with an average annual growth rate of 45%, roughly doubling every two years, equivalent to 30% of the total annual investment in urban housing in China. There is a bold estimate that in the next two or three years, family decoration will reach 200 billion to 300 billion yuan, equivalent to about half of the total investment in housing. This is not a bluff, nor is it blind optimism.
Zhuang Jie Company has made great progress since the development of 1998. This industry has also become a hot industry in society. People want to create a comfortable and comfortable space for themselves, and the requirements for living environment are getting higher and higher. In recent years, real estate developers have developed a large number of huxing, which has also brought vast space and unlimited business opportunities for the development of home improvement industry. According to expert analysis, the home improvement market still has great development potential in the next few years.
Third, address selection.
The ideal location for home improvement companies is generally in newly-built residential areas, building materials markets or large residential areas.
Fourth, the characteristic facade design
Different from other industries, home improvement companies pay special attention to the company's "facade". It not only shows the image of the company from one side, but also outputs an idea. For those who are choosing a decoration company, the "facade" of the decoration company.
Can be used as a good "reference", the following provides several styles for reference.
1, pursuing "postmodernism"
"Postmodernism" emphasizes design and conveys a design concept. Therefore, when decorating, we should keep the space function intact, and don't decorate it too much. For example, the treatment of the wall, rivets exposed, just use color to reproduce the beauty of the building; Irregular geometry and metal are favored by designers, which show the concept of "postmodernism".
2, yearning for simple "classicism"
Decoration companies always like to highlight their own personality by decorating their own doors and show their unique insights and professionalism to customers. Simple "classicism" makes the design style elegant. If it can match with the surrounding environment, the overall design will be more elegant.
3, return to nature, vicissitudes of life nostalgic living in reinforced concrete cities for a long time, people began to yearn for natural scenery, recall vicissitudes of life, mottled brick walls, old wooden columns and snails, uneven pine wood floors, rusty iron gates on the ground, rows of exposed rivets on them, creaking when they opened, as if it were the footsteps of history. This design caters to the psychology of people who have experienced many vicissitudes.
The perfect combination of art and business. This design is easy to give people the impression of being young, rigorous and modern. It is the pursuit of many young people to use as few elements as possible to form the most targeted and inclusive space, convey rigorous professional ability and peaceful feelings to the audience, and realize the perfect combination of art and business. The white of the top and column, the gray of the wall and the ground, and the black and white of the light box on the facade are the publicity of personality; Open, convenient for file communication and typesetting between departments, and take into account the * * * nature of commercial space. This is the modern feature of the perfect combination of art and commerce. The essence of design can never be lost. The less it is, the more it needs careful scrutiny.
Five, the room characteristic design
The decoration of each room has its own unique place, but this uniqueness has certain regularity and times. All these essence parts are extracted and displayed in the whole room in the form of wall modeling and furniture modeling, which is called interior decoration style.
The following design ideas are available for readers' reference:
(1) structure runs through the space;
(2) color blends into the atmosphere;
(3) the material combination produces grades;
(4) Modeling is integrated into melody.
In the wall decoration, some practicality and color styles can be coordinated with the wall, such as: the shoe cabinet in the lobby; Wall cabinets and hanging cabinets in kitchens and bathrooms; Corner cabinets such as living room and bedroom. In a living room with a large area but insufficient height, beautiful chandeliers can generally be abandoned. In the ceiling design, round, oval or square, hexagonal and octagonal lamp pools (2 square meters or 5 square meters) are placed, and the spotlights are hidden in the periphery of the lamp pools, so that the ceiling becomes a part of the lamps, which expands the visual height of the living room as a whole.
For those who have preferences, they can design corresponding styles according to their own hobbies, and skillfully use everything to achieve the integrity of colors. It can not only express the atmosphere, but also expand the space.
Some rooms are right-angled, but the furniture is curved and not harmonious, so we should deal with the rooms, such as arched roofs and arched lintels. Decorate the ceiling with high and low boards and install lighting to show the beauty of space; Some people like plate modeling, and the decoration of the wall adopts the form of plate to create a tall and solemn effect; Create the spirit of everyone who enters the room in two or three steps; In the choice of furniture, you can choose trendy furniture composed of two color plates. This contains a kind of melody beauty.
Business advice on intransitive verbs
1, sign a fair contract
It is very necessary to sign a fair and detailed contract on the basis of coordination between the two parties. Some customers rashly sign the contract without carefully examining it, and it is common to encounter disputes later. However, due to the imprecise and meticulous production contract, the decoration company suffered a lot.
2. Make a detailed quotation.
This is one of the main processes in decoration. The quotation sheet should be as detailed as possible, including all contract items, unit price, unit and amount, and should also indicate which materials are purchased by the decoration company and which are purchased by customers, including lamps, sanitary wares, air conditioners, handles and locks. With such a detailed quotation sheet, a lot of unnecessary troubles will be reduced. The importance of a detailed quotation sheet is self-evident and can be compared with a contract.
3, in the process of construction, good relations with customers, try to respect the opinions of customers.
Some decoration companies often behave differently before and after signing the contract. Do not respect the reasonable opinions and demands of customers. When the customer asked to modify the drawings, he even insulted the customer and talked about technical terms such as design style, which embarrassed the customer and argued for the mistakes in construction. These phenomena must be avoided. Decoration companies should not only listen to customers' opinions with an open mind, but also dare to admit and correct their own shortcomings and mistakes, and explain them to customers in time to establish a harmonious relationship with customers.
4. Further expand transparency.
Be more transparent when you do things, and explain to customers frankly if you have any questions, which will enhance customers' trust in you. Those who think that "no business is dishonest" can't make money, and many customers will "run away" from you.