1% to 11%. In-store conversion rate refers to the conversion rate from exposure to actual in-store consumption, which is an important indicator to measure the effect of attracting customers by Meituan merchants, and it is a normal value between 1% and 11%. Meituan is a technology retail company, whose mission is to "help everyone eat better and live better". The company focuses on the strategy of "retail plus technology" and works with merchants and various partners to provide consumers with quality life.