Summer is the catering industry recognized "off-season", this time, most restaurant turnover will have a different degree of decline. In this regard, some restaurant owners do not think, and even take this as a long vacation for themselves, in fact, as long as you recognize the characteristics of summer catering, the introduction of targeted promotions, summer will be "off-season". "Bitter summer" used to describe some restaurants in the summer business situation should be very apt: many winter business is very good restaurant, the summer is very cold, almost to the "door can not be found" of the miserable point, why would this be the case? Many restaurant owners attribute this responsibility to: summer people's desire to consume drops, poor appetite, dining demand is small, there are fewer gatherings in the summer and so on. Yes, summer does reduce the majority of consumers desire to eat, even if you go to the restaurant to eat, many people will only order some light dishes, "big dishes" can not be sold, the profits are very thin, fewer gatherings, business is difficult to fire. However, summer catering also has some unique features, seize the unique features of the summer restaurant can still be reproduced in the winter glory. The "break-up dinner", "class reunion", "thank you dinner" is a major highlight of the summer catering business. In addition, the summer late-night snack market is also very potential, late-night snacks mainly to cool leisure and friends to drink beer and other consumption. The geographical location of the restaurant and the environment of the restaurant itself has a great impact on the late-night snack business. We often see that those who have a large and spacious store outside the stalls, night snack business is better than the formal restaurant, why? In fact, it is because his business site moved to the open air, ventilation, good environment, customers sitting on the beach chairs, while drinking and chatting, while also watching the stars look at the moon. Meet the environment is elegant around the farmland pond Nongjiajia restaurant, you can also listen to all the frogs singing. This is how pleasant a kind of enjoyment. Therefore, if you can only operate in the store more formal restaurant, if you want to night snack business is good, then you should focus on the following aspects: 1, the comfort of the environment, more green plants in the store. The indoor temperature should be controlled, do not let customers feel hot and dry. In addition, you can play some light music. Of course, the conditions of the restaurant can also be partitioned, so that customers who like to watch TV programs can also be appreciated at the same time. 2, late-night snacks should be more varieties. It is best to directly with drinking dishes, such as boiled peanuts, barbecue food, chicken and duck wings, feet, kidneys series of brine products. Characteristic cold dishes series is the main, fried vegetables as a supplement. 3, to engage in some promotional activities. Summer snacks beer sales, then you can engage in special beer activities, you can also engage in drinking a piece of beer to give away what specialties and other activities to improve the profitability of wine sales. Of course, divided into time periods of night snacks discount is also a good way to attract customers. 4, to ensure that the quality of food, features and quality of service, which is the two aspects of the customer's most important.