At the beginning of the New Year's Day holiday in 2022, the topic of "Wang Lao Ji's new version of hundreds of surnames" appeared on the hot search in Weibo. Wang Laoji, a herbal tea brand that was once good at creating ideas on trademarks, recently launched the "Hundred Family Names Edition". In addition to the original "Wang Lao Ji", netizens can also choose "Lao Ji" jars with 1 14 surnames such as "Meng Lao Ji", "Zhou Lao Ji", "Ouyang Lao Ji" and "Zhuge Lao Ji". In this regard, some netizens ridiculed that Wang Laoji wanted to be exposed to rain and dew, and he was not alone in petting Lao Wang!

According to reports, Wang Laoji's "Hundred Family Names Edition" has the same specifications, design and packaging, and the same size and capacity, except for the change of the word Wang in the product, but the normal 3.2 yuan/can Wang Laoji herbal tea and 8.3 yuan/can herbal tea engraved with family names are nearly 2.6 times more expensive. At present, many popular surnames have been sold out in flagship stores, and netizens have left messages to buy them, and their enthusiasm is high.

This time, Wang Laoji's "surname altar" really attracted a group of consumers. However, many netizens have questioned this, thinking that this operation of Wang Laoji belongs to packaging marketing, and there is no innovative behavior, which is a blasphemy to the original brand. Although it will attract consumers in a short time, in the long run, paying attention to the "innovation" of packaging will affect brand awareness and thus sales.

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