Hotel marketing is a kind of marketing, but also an important part of hotel business activities. It began before the hotel to provide products and services, mainly to study the needs of guests and promote the growth of hotel sources of method, committed to developing the potential of the hotel market, enhance the hotel's revenue. Marketing involves meeting the needs of the guests of the product, throughout all business activities from the hotel to the guests of the circulation, and ultimately enable the hotel to achieve its pre-determined business objectives.

Organization of marketing

Hotel marketing in the organization to carry out the following:

1, delineation of sales area and scope. Marketing manager with the sales staff to delineate the area and scope of sales, in the form of packages, and actively guide the sales staff to expand the sales surface, sales area and scope of the allocation should be based on the sales potential of regular customers, the customer's geographic location and category to be allocated.

2, the sales target. Marketing manager according to the hotel's sales goals and policies to develop sales targets. Sales targets are divided into quantitative and qualitative indicators. Quantitative indicators are: hotel marketing management ideas

(1) the number of sales, such as the number of days of room sales, food and beverage sales, the average room rate, sales revenue and so on.

(2) Number of sales, the number of sales visits that should be made per day or per month.

(3) Indicators and control of sales expenses, monthly sales expenses involved in sales staff, such as transportation and hospitality.

Because of the different potential for customer demand in each salesperson's division, it is important to determine the quality standards for sales while stipulating the number of sales achieved by the salesperson. The quality standards are the salesperson's knowledge of the product and sales, the effectiveness of the sales visit, the salesperson's work attitude, work ability, and the relationship with the customer.

3. Evaluation of sales personnel's performance. Sales managers should take the appropriate way to understand and access to sales staff work performance information, the development of sales staff reported monthly "sales report" rules, to understand the sales situation, timely feedback sales information.

4, the arrangement of a reasonable organization. Marketing Department according to the hotel customer's geographical location and category of comprehensive consideration, the organization of the sales staff according to the geographic location of the division of sales, reduce travel time, improve work efficiency. According to the current development of the hotel, hotel marketing to actively tap the potential of hotel products, increase the attractiveness of the product to attract guests to consume, recruit business.