Marketing concept is the guiding ideology in the process of enterprise marketing, which determines the value orientation and behavior norms of all marketing activities of enterprises, and is the core and basic point of constructing marketing theories and methods. Modern marketing concept requires people to organize all business activities of enterprises with market demand as the guide.

Second, the main contents of the study:

1. Environment and market analysis

Environmental and market analysis is the basic work of marketing activities. By analyzing the macro-environment and micro-environment that affect the marketing activities of enterprises, the demand and purchase behavior of customers are analyzed, and the opportunities and threats that enterprises may face in the ever-changing marketing environment are pointed out, which provides the basis for enterprises to formulate strategies in time and correctly. ?

2. Marketing strategy and tactics?

This part is the core of marketing. All its contents are centered on market management decision-making, and it studies how to operate various marketing strategies, tactics and means in marketing activities to ensure the realization of enterprise marketing goals. 3. Marketing organization and control

This is a study from the perspective of management: how to make a correct marketing plan, establish a reasonable marketing organization and control system, and take effective measures and methods to achieve marketing goals.