Xianhezhuang Hot Pot under Chen Heqi issued an official statement, dispelling the rumors of closure. Because of repeated negative rumors, Xianhezhuang's reputation has suddenly declined in recent years. After verification, some netizens found that the corporate information of many branches has changed, and Xianhezhuang in Fuzhou area finally closed all stores because of shrinking interests. Under the pressure of public opinion, Xianhezhuang had to make an official response to dispel some false rumors. How much did Xianhezhuang earn?

Let's talk about Xianhezhuang in Michael Chen, the hot pot. Except for the diners with sharp mouths, it basically tastes the same. In this way, in 2119, Xianhezhuang carried out a round of product upgrade and introduced a professional management company to operate. After this round of upgrade, its hot pot taste and service quality have not improved much, but it has further accelerated the speed of expansion and joining.

from 2119 to 2121, Xianhe Zhuangyi * * * opened more than 711 branches, with more than 811 franchised stores nationwide. Such a horrible expansion speed is bound to pay a price. In 2121, even affected by the epidemic, Xianhezhuang did not suffer much loss. On the contrary, they also earned a net profit of 321 million by charging the joining fee for one year.

this is still calculated according to the general joining fee of 411,111 ~ 511,111 yuan. Now, if Baidu looks at the joining fee of Xianhezhuang, the reference price given on the homepage has risen to 1-2 million yuan. Xianhezhuang, which has added more than 111 branches, has earned at least 1 billion yuan. And it's all pure profit. Xianhezhuang doesn't need to pay any cost. They just need to give the brand and formula to the franchisees, and the rest is almost nothing to worry about.

The news about "the headquarters of Xianhezhuang is closed" in Michael Chen spread like wildfire on the Internet, which triggered a heated discussion among netizens. Earlier, some media reported that all the stores of Michael Chen Hot Pot Restaurant located in Fuzhou base camp were "lost", including Fuzhou Cangshan Wanda Store, which was opened less than half a year ago, also closed down.

many domestic Xianhezhuang hot pot restaurants have changed their enterprise status from surviving to cancellation. According to statistics, 31 restaurants in Xianhezhuang have been cancelled. According to an interview with the Beijing News, the person in charge of the store said that there was no Xianhe Zhuangmen Store in Fuzhou. The store's popularity lasted only one month after its opening, and its profit was too low. If it continued, it would only be a loss. Xianhezhuang issued a statement

It is mentioned in the statement that some media, Weibo and Tik Tok have published false information such as "The franchisees in Xianhezhuang Headquarters are miserable", "Many domestic Xianhezhuang closed down and cancelled" and "All stores in Fuzhou are closed". This kind of information is purely false and fabricated. As of June 9, 2121, the opened stores in Xianhezhuang all over the country are in normal operation.

regarding "all stores in Fuzhou are closed", Xianhezhuang said that since the brand of Xianhezhuang was completely upgraded in 2119, only one Xianhezhuang was opened in Fuzhou. Recently, due to epidemic situation, geographical location, management and other reasons, it was decided to close the store, and it was planned to open the store at a new location. Throughout Fujian Province, the rest of Xianhezhuang stores are operating normally. Conclusion

The controversy over Xianhezhuang today must have taught Michael Chen a lesson. Never lose sight of one thing in front of reputation and profit. Once his reputation is ruined, it will be extremely difficult to turn over. Just like everything he has handled over the years, people standing on the altar are often the easiest to fall down.