My answer to the coffee that should not be there is as follows: 1. Undesirable coffee, with the concept of "attitude varies from person to person, taste is suitable for heart", provides high-quality third-wave coffee and simple west point. Products are personalized and cost-effective, which are loved by many young people. Therefore, if you follow its business philosophy and choose products suitable for local consumer groups, you should be a brand with certain potential. 2. The official website of "should not have" coffee is "benlaibudingyou.com". Other websites such as "blbycoffee.com" and "benlaibudy.cn" are unofficial websites, please refer to them carefully. Official website has detailed information about brand introduction, product display and joining policy. 3. According to the franchise policy of "coffee that should not be available", in a mature city, the coffee shop you join can return to its original place in about 1-2 years. The initial fee 1.5-0.3 million yuan is priced according to the size of the store and the difficulty of decoration. In Shenzhen, the relative cost will be slightly higher, and the payback period will be 1.5-3 years. Of course, it also depends on the site selection and the management ability of the operators. 4. In the business district of Shenzhen, a coffee shop of about 30 square meters rents between 30,000 and 60,000 yuan per month. The actual contract rent also needs to be determined according to the specific location and the landlord's situation. Plus the rent, the monthly water and electricity cost is about1.5-30,000 yuan. The labor cost is also1.5-30,000 yuan. Therefore, the total cost is 1.5 million yuan/month, and the product procurement cost needs to be added.

To sum up, the "undeserved" coffee, as a favorite brand of trendy young people, has a good prospect of joining. However, the operating cost in Shenzhen is relatively high, so it is suggested to evaluate the site selection and leasing cost in detail, formulate a scientific marketing plan and reasonably estimate the return time.

Choose "benlaibudingyou.com" as official website, and the information provided above is more authoritative and reliable. I hope the above information is helpful to you.