I. Project Overview
Project Name: Middle East Decoration Boutique Plaza
Project Address: No. 8, Yuanda Street
Land Area: more than 60,000 square meters
Building Structure: full-frame structure
Constructed Area: 84,000 square meters (of which the area of property rights for sale: 42,000 square meters)
Operating area: 48,000 square meters (of which the operating area of the property rights for sale: 24,000 square meters)
Number of floors: three floors (of which the property rights for sale are the third floor and the south half of the second floor)
Storey height of the building: an average of 6 meters (of which 5 meters are on the third floor, 6 meters on the second floor, and 7 meters on the first floor)
The project is The second phase of the "Middle East Tianbao Decorator" market. Tianbao Decorator is the Middle East Group Tianbao Co., Ltd. invested 200 million yuan in the construction of the decorative materials market park, in Changchun City Government planning "wholesale market belt around the city" in the center of the location of the entire market park covers an area of 220,000 square meters, the business area of 160,000 square meters. The first phase of the market - "Middle East decorative materials trading center", covers an area of 130,000 square meters, business area of 70,000 square meters, all for the light steel color plate structure, has been opened on October 28, 2001, the stalls leasing rate of 100%.
Second, the project supporting facilities
Insurance: the Middle East Credit Guarantee Company to provide loan guarantees for tenants
Financial: commercial banks to open offices in the field
Network: Tianbao Decorators website to carry out online transactions
Communication: program-controlled telephone cables have been paved in place
Spaces: 30,000 square meters of parking
Storage: more than 30,000 square meters of warehouses
Warehousing: 30,000 square meters of warehouses
Elevators: 12 escalators and 4 elevators
Lighting: 5 large lighting patios
Heating: central air-conditioning
Three, the project's fa?ade rendering (see attached Figure 1)
Four, the project base plan (see attached Figure 2)
Five, the project area plan (see) Attachment III)
Sixth, the project facade effect (see attached Figure 1)
Part II Introduction of Middle East Group, the main investor of the project
A Brief Introduction of the enterprise
The Middle East Group is a famous private enterprise in Jilin Province, which started in a small hardware store in 1984, and after more than ten years of development, in line with the spirit of "doing fine in the main business, local breakthroughs, steady and gradual progress and the development of the project," it is the first private enterprise in Jilin Province.
Middle East Group is a famous private enterprise in Jilin Province, which started as a small hardware store in 1984, and after more than ten years' development, based on the business philosophy of "making fine efforts in the main business, making breakthroughs in the local business, and making steady and gradual progress, and developing in the related business", and focusing on the core competitiveness of the company, the company has gradually formed a large-scale enterprise group with the construction of the market and the operation of commodities as the pillar industry, and the integration of clothing and household appliances, building materials and decoration, real estate development, import and export trade, and financial services, and the co-existence of many business modes and the operation of cross industries.
The Middle East Group has assets of RMB 800 million yuan, with an annual operating scale of RMB 2 billion yuan. The group consists of 12 companies and 6 large wholesale markets, with more than 1,000 employees and more than 40,000 people in employment.
The Middle East Group has cooperated with a number of internationally renowned enterprises for many years, forming a perfect market cluster, and has established a broad customer base and good reputation in the province and even in the northeast, winning the trust and support of the majority of manufacturers.
Faced with the challenges of the WTO and the "hundred years of the Middle East" grand blueprint, the group's staff know the difficulties and continue to expand the space for market development, and strive to build the Middle East Group into a modern management concepts and modern management personnel of the international enterprise groups.
"Integrity" is the essence of the spirit of the Middle East, is the foundation of the staff, the foundation of the enterprise, internal sincerity as the basis, external to the letter as the first, the scientific way of thinking to establish a scientific decision-making mechanism, the scientific management mode, to meet the challenges of the knowledge-based economy, the mathematical economy
The second corporate performance
Enterprise performance
The Middle East Group is the first enterprise in the world to establish a scientific decision-making mechanism, scientific management model to meet the challenges of the knowledge-based economy and the mathematical economy. /p>
Middle East Group takes market construction as its main business, based on rich experience, excellent team, new concept, original mode, has developed 6 large-scale indoor wholesale markets, with a total scale of more than 600,000 square meters, the business scope covers decorative materials, hardware and building materials, furniture and home appliances, clothing and lightings, textiles and department stores, production materials, etc., and has established a strong marketing network, which brings great convenience to residents of the three northeastern provinces. It has established a strong marketing network, bringing great convenience to the residents of the three northeastern provinces and creating great wealth for their industrial and agricultural construction.
1, Middle East Market
Changchun Middle East Market is located in the Changchun Economic and Technological Development Zone, which has a relaxed external environment and strong advantages of latecomer, and is the key construction project of Changchun Market Construction "Tenth Five-Year Plan" and 2015 Planning, which is built by the Middle East Group at a cost of 250 million yuan, covering an area of 210,000 square meters, and with a business area of 2,000 square meters. The market covers an area of 210,000 square meters, with a business area of 130,000 square meters. The market is large and distinctive, full of commodities and heavy segmentation, with wholesale trading, production and processing, warehousing and transportation, e-commerce, catering and leisure and other five functions, filling the blank of Jilin Province with a super-large, high-grade indoor wholesale market.
2, Tianbao Decorator
Tianbao Decorator contains a market - decorative materials trading center and the second phase of the market - the Middle East decorative boutique plaza, is the Middle East Group jointly with the Changchun Timber Company invested in the construction of another large-scale Wholesale market. The market is located at No.8 Yuanda Street, covers an area of 220,000 square meters, is the only national professional wholesale market of construction and decoration materials in Northeast China, is also the largest distribution center of construction and decoration materials in Northeast China, completed the construction, investment, opening in just 80 days, creating a miracle of market construction.
3, the Middle East production materials market
Changchun Middle East production materials market, located in the eastern part of Changchun City's transportation hub - Huigong Road 3, by the Middle East Group and the city's timber company invested 200 million yuan in the northeast region's largest production materials wholesale market. The first phase of the project covers an area of 180,000 square meters, with a construction area of 100,000 square meters. Its market facilities, convenient transportation, the end of Jilin Province, there is no super-large, formalized, smooth transportation of the history of the production materials market, become the "Tenth Five-Year" period of the province's industrial and agricultural economy across the development of the lever.
4, the Middle East Home Appliances Wholesale Market
Changchun Middle East Home Appliances Wholesale Market, is the largest wholesale market of household appliances in the Northeast, is located in Changchun's traditional business district, the bustling Dajie Road 46, with a business area of 10,000 square meters, the main business of the six categories of commodities are domestic and foreign brands, *** more than 10,000 varieties, is the northeast of the general agent of the many well-known home appliance companies. The market with its unique marketing price system, quality assurance system, after-sales service system, has maintained a leading position in the industry.
5, the Middle East Guangfu Road decorative materials wholesale market
Changchun, the Middle East Guangfu Road decorative materials wholesale market, located in the inch of land in the Guangfu Road business district, is the Middle East Group in 1995 invested in the province's first professional wholesale market of decorative materials, the market covers an area of 15,000 square meters, with five business halls. Over the years, the Guangfu Road market of commodity full, cheap price advantage of reputation Changchun decorative materials and hardware and building materials sector, for the Middle East Group market construction has laid the cornerstone for the development of the market.
6, the Middle East 3504 decorative materials wholesale market
Changchun Middle East 3504 decorative materials wholesale market is located in Changtong Road, No. 48, adjacent to Yatai Street. The market is the Middle East Group in 1998 built another large-scale construction materials wholesale market, covers an area of 40,000 square meters, with six business halls. In order to give full play to the service function, 3504 market created a "home furnishing plaza" this new business model, set shopping, consulting, design, construction, supervision in one, creating a new market business model for the home furnishing market has injected new vitality.
Part III Market Development Situation
Because of the many advantages of the project itself, coupled with broad market prospects and positive policy support, the project has a strong potential for development, and is bound to show a good development trend.
I. Hardware Advantages of the Project
1. Large Scale
The project has a total construction area of 84,000 square meters and a business area of 48,000 square meters, and is the leading shopping mall in Changchun for medium- and high-grade household goods and decorative materials. After it is put into operation, the entire Tianbao Decorator Market Park has a total construction area of 220,000 square meters, and the business area can reach 160,000 square meters. With such a large scale of operation, it is not only the largest distribution center for construction materials in the Northeast region, but also the only national market in the Northeast region.
2, superior quality shopping mall
The use of permeable low partition, elegant and noble internal and external decorations, in full accordance with the international model of modern shopping malls planning, design, construction and layout.
3, high elevation, open space
This project is not only large in area, but also high in elevation, with an average floor height of 6 meters, making the space more open and majestic.
4, complete supporting facilities advanced
The project is equipped with 12 escalators for consumers to walk, and another 4 elevators for consumers and tenants to transport goods, providing convenience.
The use of permeable low partitions not only maintains the effect of open space, but also provides an unobstructed view of the merchandise.
The central air-conditioning inside the building ensures fresh and smooth air so that the tenants can have a comfortable and hygienic environment.
30,000 square meters of large-scale warehouses provide the basic solution to the needs of commodity storage for the tenants.
Five large lighting patios ensure the natural lighting inside the building.
Two, environmental advantages
1, convenient transportation
The plaza is located in Changchun City, Yuanda Street, No. 8, and the East Ring Road, East Rongda Road, around the city highway adjacent to the 12 provincial traffic arteries in the north convergence, the vehicles are not subject to peak hour restrictions, 6 city bus routes (3, 303, 223, 233, 257, 284) from here through the convenience of consumer circulation, and the city buses (3, 303, 233, 233, 257, 284). ) pass by from here, which is convenient for consumers to circulate, and also has a special railroad line and delivery fleet, the transportation conditions are extremely convenient.
2, the surrounding environment is good
This project is surrounded by elegant environment, surrounded by a large number of residential districts, there are Dongrong District, Yuanda District, Hedong District, Jinkun Dazhen, Dongxin District, Yujin Garden, Yatai Garden, and Jisheng District and so on, with a large number of consumer customer groups.
3, good location
Middle East Decoration Boutique Plaza, located in Changchun Railway Station East, west of the traffic junction Dongrong Bridge, south of Jilin Street business district, north of the FAW Gear Factory, the male distance from the south gate of Changchun City, has a broad space for development.
Three, favorable municipal planning
1, East River Road widening, recreation of the Yuanning Bridge
East River Road is adjacent to the south side of the project, according to the 2002 municipal government put forward the road and bridge construction plan, after the widening of the main road will be widened from the current 8 meters to 30 meters, side by side can pass through the 6 large trucks. According to the municipal plan, the east side of the river to the west, the construction of the Yuanning Bridge, across the Yitong River, along the Yongning Road through the Yatai Street, Changbai Road, arriving at Changchun Station. In this way, Erdao District can realize the Rongguang Bridge, East Bridge, Yuanning Bridge three bridges, equal to the icing on the cake for the traffic here.
2, the government to build a station settled in Yuanda
In 2002, the municipal government to raise funds for the construction of one of the four major passenger and freight center - Yuanda Road Transportation Hub Center, will be driving Yuanda Street and East Rongda Road Interchange, which was approved by the National Planning Commission of Changchun City, one of the major transportation construction projects, it will be This is one of the major transportation construction projects approved by the State Planning Committee of Changchun City, which will bridge the information and trade communication between Yuanda and the neighboring counties and cities. The implementation of this project will inject new life into this project, the completion and opening of this transportation center will realize the daily passenger and cargo traffic of more than 1,000 units, the daily passenger load of more than 50,000 people, greatly increasing the flow of people in the region, will provide more popularity for this project, and can, to a large extent, reduce the cost of transportation for customers.
3, in line with Changchun's economic development strategy
Changchun City Construction "Tenth Five-Year Plan" and the 2010 planning requirements, in 2005 before the completion of the "wholesale market belt around the city", that is, outside the outer ring road in the city to the city around the highway. Between the outer ring road of the city and the expressway, we will vigorously develop and build various kinds of wholesale markets and warehousing and processing places with logistics as the main focus, so as to realize the transfer of all kinds of wholesale business and bulk consumption in the city to the "Belt of Wholesale Markets in the Ring City". The project is located in the prime location of the "Ring Market Wholesale Belt", which brings historic opportunities to the project, filling the enterprise with unlimited business opportunities, with extremely broad development prospects and great appreciation space. Moreover, according to the future development trend of Changchun City and the spirit of the relevant documents, the market will enjoy a series of preferential policies of the government.
Fourth, the market advantage