5.20 Theme of Online Valentine's Day Activities
First, the purpose of event planning: to enhance the visibility and brand image of catering hotels.
Two. Theme of the programme of activities:
Theme 1: "You are the most beautiful in my heart" is the theme.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up, one is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.
Theme 2: The theme of "Romantic Year"
Third, the activity planning strategy:
According to the background of holiday marketing, we will target the middle and high-end people aged 0-40 in XXXX. When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
Four. Activity time: xxxxxxxx-xxxx.xxxx
Verb (abbreviation of verb) Location: inside and outside the restaurant temporarily.
Sixth, activity orientation and tonality.
1. Positioning: A Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 0-40 years old of XXXX.
Xxxx, tonality: style, culture and fashion are extensive.
Seven. Activity form
XXXx.xxxx-XXXX spends up to xx every day, and the rebate coupon → visual profit promotion extends the sales cycle of this restaurant.
Xxxx.xxxx Valentine's Day Night Theme Activities → Set off the audience, create news topics and expand popularity.
Eight. Activity content
With the theme activities on the day of Tanabata as the main line, supplemented by the previous coupon rebate promotion, a three-day theme marketing campaign of "It's better to meet you suddenly" was launched, and a single dating party of "Meeting you suddenly" and a couple dating party of "Romantic Memory Year" were held on the day of xxxx.
XXXXX 0-40-40 year old singles group-"You are the most beautiful in my heart" large-scale singles dating party;
All singles can attend the large-scale single dating party held by XX Catering Hotel on August 8.xxxx, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
Xxxx couples and couples aged 0-40-theme party of "Crossing Lover's Night, Romantically Remembering the Year";
As long as you have a partner around you, you can attend the couples' theme party held by xxxx.xxxx in XX restaurant. All couples can enjoy a 50% discount on food and beverage on Valentine's Day. Customers who celebrate their wedding anniversary at xxxx.xxxx can enjoy the free couple package provided by the catering hotel as long as you dare to tell your romantic love story.
Nine, the scene atmosphere creation
First, the restaurant peripheral layout
① Design of Queqiao → Add the cultural atmosphere of the restaurant.
The creative design of the large-scale Queqiao gate at the entrance of the catering hotel, with the help of the cultural customs of the traditional Qixi Bridge Festival, adds the humanistic customs and festival uniqueness of the catering hotel. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.
② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.
Combining with the entrance of Chinese Valentine's Day Queqiao Bridge, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity.
(3), antique publicity column → point out the theme of the event.
Abandon China's traditional columns, creatively design antique publicity columns according to the marketing theme, and affix "Crossing Qixi Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
① The layout of China lanterns.
Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.
(2), modelling propaganda flag layout
According to the marketing theme, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Modeling and layout of photo receiving table
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4), zoning stage modeling layout
According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.
(5), light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
X. valentine's day activities and procedures
(single area)
Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.
Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.
7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.
Perfect Meeting on Valentine's Day Night-The melodious music performance of xxxx minutes in the event set off the atmosphere of the whole event.
B, lovers' area
Take a romantic photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.
Looking for 5 pairs of perfect love-find 5 couples who are married on Valentine's Day in the whole city, tell their romantic love stories on the day of the event, and enjoy the perfect couple package specially provided by the catering hotel for free, which is the main link of the couple gathering.
Romantic aftertaste of Valentine's Day-As long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings free of charge.
XI。 Event planning: xxxxxxxx investment consulting co., ltd.
Twelve. Venue: xxxx Yellow Hotel