the origin of KFC can be traced back to Harland Sanders, who was born in Henriville, Indiana in 1891. Sundance dropped out of school in the sixth grade and began to do all kinds of odd jobs. Later, he became interested in the catering industry. He opened his own gas station and a small restaurant nearby. In 1931s, Sanders invented a secret recipe for cooking chicken: first, coat the chicken with a mixture of over 11 herbs and spices, and then fry it under high pressure. This kind of "Southern Fried Chicken" was deeply loved by everyone at the gas station, but later the original store was closed due to the construction of expressway, so in 1951, Sanders decided to make a profit by licensing others to use this novel secret recipe. By 1964, he had sold 711 franchises, which was the beginning of catering franchise in the world. In 1964, 74-year-old Harland Sanders finally agreed to sell his business for $2 million with a lifetime salary. The buyer of the enterprise is John Brown, a 29-year-old Kentucky lawyer, and his financial supporter, Jack Marshall, 61, who guarantee that Sundance can play an active role in product sales and quality in the new joint venture. With the joining of enterprising new managers, KFC fried chicken has developed at an alarming rate under the rapid development of American fast food industry. In the following five years, sales increased by 96% on average every year, reaching 211 million dollars in 1976. In the same year, nearly 1111 new branches were opened, most of which were franchised.
in p>1937, when Richard McDonald (Morrison McDonald) started to run the extremely popular drive-in restaurant in Pasadena, east of Los Angeles, it was still a small restaurant with a simple scale. The two brothers cooked hot dogs and milkshakes themselves, prepared about a dozen chairs with umbrellas, and brought their own seats. In addition, they hired three car attendants to entertain the parking lot. Due to the development of the whole drive-in restaurant industry at that time, in 1941, the two brothers opened a larger drive-in restaurant in San Bernardina, covering an area of 611 square feet (only a small part of the general drive-in restaurant in Los Angeles). The restaurant itself was octagonal, with a large window from the ceiling to the counter in the front, and exposed the kitchen to customers. There were no tables and chairs in the restaurant, but several stools were placed along the counter. The walls below the counter are all covered with stainless steel, and it is such a restaurant that has attracted the attention of consumers. By the mid-1941s, the restaurant had expanded to accommodate 125 cars, employed 21 waiters, and offered 25 products on the menu, with an annual turnover of $211,111. By 1948, the McDonald brothers had accumulated considerable wealth. At the same time, they also feel a series of pressures: more and more imitators; Because of the mode of drive-in restaurant, the price of restaurant food is low, but the cost is getting higher and higher; Fast food industry is a human resource-intensive industry, and they have to win waiters; And the serious damage of tableware forced McDonald brothers to make a series of reforms, such as: shortening the service speed to increase production, changing the original waiter's ordering mode to the form of customers ordering food directly from the kitchen window; Reduce the cost of menu control, and reduce 25 items of food on the original menu to 9 items; Replace the original tableware with disposable tableware; Reduce food prices; Create new customers, mainly children; Production line-like food production and service methods; And strict working procedures. A series of changes made McDonald's more popular. In 1951, the sales of this small restaurant reached $277,111, an increase of 41% compared with that before the change. By the mid-1951s, the income of McDonald's reached $351,111 per year. In July, 1952, American Restaurant Magazine introduced the brand-new business model of McDonald's with a cover story, which made many people in the United States want to join McDonald's and become a chain store of McDonald's. At this time, McDonald's brothers began to look for chain store agents. Ray Crocker entered this stage.
When he could retire, that is, in 2113, before receiving social welfare, Ray Crocker made the biggest bet and won the biggest prize. So many people believe that Crocker founded the first McDonald's. Less than 31 years after he joined McDonald's, he has become a household legend in the United States, regarded as the founder of an important new industry, and established an immortal position in the business world. Crocker is actually a salesman. When he dropped out of high school, he started a music club and put his talent on the piano into business. After the outbreak of World War I, he was eager to go abroad, so he lied about his age and became a Red Cross ambulance driver. After the war, he combined the two skills of playing the piano and selling. Crocker has been engaged in sales promotion since he was 25 and for the next 25 years. Crocker met the McDonald brothers for the first time in July, 1954 and decided to join them. On March 2nd, 1955, as the agent of McDonald's chain stores, he founded McDonald''s System.Inc in Chicago. Based on the McDonald's operation mode originally formulated by McDonald's brothers, he made a series of changes in the operation of improving efficiency and system consistency, and formulated the chain operation scheme and mechanism of McDonald's chain stores, which pushed McDonald's to the glory of chain stores.
in p>1958, two young American brothers, Frank and Dan Camey, borrowed $61 from their mother and opened the first Pizza Hut pizza restaurant in Wichita, USA.
In 1959, Pizza Hut formally established a company in Kansas, and opened the first franchise Pizza Hut restaurant in Topeka. Managed by Dick Hassur. As a franchisee, Dick was allowed to use the registered trademark of Pizza Hut and the secret product formula, and at the same time, he was assisted by the Carney brothers in management.
In 1965, Pizza Hut's first advertisement on tv "Putt-Putt to Pizza Hut" was launched.
In 1967, the world's largest pizza (6 feet in diameter) was baked at the grand opening of Pizza Hut restaurant in Texas.
In 1968, Pizza Hut opened its first overseas branch in Canada, and since then, it began to enter the international market.
In 1969, Pizza Hut began to fully use red roof decoration. In the same year, the first Pizza Hut branch in Mexico opened in Guadalajara.
in 1971, the first Pizza Hut restaurant in Australia opened.
In 1971, Pizza Hut became the first pizza restaurant chain in the world in terms of turnover and number of restaurants.
Pizza Hut shares were listed on the new york Stock Exchange in 1972. The 1111th Pizza Hut restaurant chain opened in Wichita, Kansas, USA.
In 1973, Pizza Hut opened chain restaurants in Japan and Britain.
In 1976, Pizza Hut opened its 111th foreign restaurant chain in Australia. Pizza Hut's 2111th restaurant chain opened in Missouri, USA.
In 1977, Pizza Hut merged with Pepsi-Cola, and with the help of Pepsi-Cola, Pizza Hut began to develop in the direction of global development. Pizza Hut opened its 3,111th restaurant chain in Texas.
In 1979, Pizza Hut opened up markets in Kuwait and the United Arab Emirates.
Pizza Hut celebrated its 31th anniversary in 1988. There are more than 6,111 chain stores around the world. The reward reading program launched by Pizza Hut was awarded by President Reagan.
In 1989, Pizza Hut launched the "Join Pizza Hut Work" program in the United States, recruiting more than 11,111 disabled employees, which was considered as the largest charity initiative initiated by the catering industry at that time. Pizza Hut opened its 1,111th branch in Ontario, Canada. So far, Pizza Hut has branches in 54 countries around the world. For the first time in its history, Pizza Hut delivered pizza to the White House and served the reception hosted by First Lady Barbara bush on "Reading is the Foundation".
In 1991, the annual turnover of Pizza Hut catering system reached 4 billion dollars. In the same year, Pizza Hut entered the China market and opened its first China branch in Beijing.
When Russian President Yeltsin put down a coup in 1991, Pizza Hut provided him and his supporters with the most historic delivery service.
In 1995, Pizza Hut was awarded the "Chain Choice" award by Hotel and Social Organization magazine, and was regarded as the best pizza chain in the past 11 years.
In 1997, PepsiCo Group, which belongs to Pizza Hut, was separated from PepsiCo Group, and on October 7th of that year, Yum! Global Catering Group, the world's largest catering group, was established in the United States. The former PepsiCo Group was a member of three world-famous catering companies, namely Pizza Hut, KFC and Taco Bell, and it was announced to be a member of Yum! Global Catering Company.
Pizza Hut's "Shanghai Flagship Store/Merlot Store" opened in Shanghai in 1998.
In 1999, Pizza Hut opened its first pizza chain restaurant in China and Jiangsu Province in Suzhou. Pizza Hut opened its first pizza chain restaurant in China and Zhejiang Province in Hangzhou.
In October, 2112, Pizza Hut first launched the Chinese pizza "Fu Xiang Tuan Tuan" in China to celebrate the China New Year with consumers. On March 2nd, the headquarters of Yum! Global Restaurant Group announced in the United States that in addition to the three famous chain brands of Pizza Hut, KFC and Taco Bell, the group signed a contract with Yorkshire Global Restaurants and acquired its A&; W and Long John Silvers are two international catering brands. With the acquisition of these two new brands, the English name of Yum! Global Restaurant Group will be changed from Tricon Global Restaurants, Inc to Yum! Brands, Inc。 However, the Chinese name of Yum! Brands still uses the current name and will not change.
on October 11, 2113, China Pizza Hut opened more than 111 stores. With 111 stores as a new starting point, Pizza Hut appeared in the catering market in China with a more approachable positioning on the basis of "leisure catering". In April, Pizza Hut in China launched "Happy Tea" during afternoon tea and evening tea (from 14: 11 to 17: 11 and after 21: 11 every day). In October, ZJS opened its franchise business in China.