The popularity of Yonghe Soymilk began when the Chinese Little League team played well in the World Little League Championship in Williamsport, USA, which drove the trend of watching baseball games. Due to the time difference, it was often close to the morning after the baseball games, and the earliest breakfast store open was Yonghe Soymilk, so people started to get used to going to Yonghe Soymilk after watching the baseball games.
Trademark rights of Yonghe Soymilk
In 1985, Lin Bing-sheng, who was engaged in the intermediary industry at that time, applied for trademark registration with the Bureau of Standards and Inspection of the Ministry of Economic Affairs, registering Yonghe Soymilk as a trademark, and founded the Yonghe Soymilk Shop in the Shilin District of Taipei City, and set up Hongqi Foods Company, which mechanized the mass production of soymilk and provided concentrated soymilk for sale to breakfast stores, bakeries, schools, and super markets as long as it was diluted with water to make it into soybean milk. In 1999, Lin's younger brother, Lin Jianxiong, promoted "Yonghe Soymilk" to mainland China, and the first Yonghe Soymilk Shop was opened in Pudong, Shanghai.
Yonghe Daiwang Yonghe Daiwang was founded on December 12, 1995. As of August 2005, Yonghe Daiwang owns more than 90 chain stores in Shanghai, Beijing, Shenzhen, Wuhan, Hangzhou, Qingdao, Suzhou and other places***, which is a famous Chinese fast food brand in China.
In February 2004, Yonghe Dawang successfully merged with Happy Bee Restaurant Group, a fast food giant in the Philippines. Leveraging on the Happy Bee Group's more than 25 years of successful experience in the fast food industry, Yonghe Dawang will strive to become the No. 1 Chinese fast food brand, providing customers with delicious and value-added products.
Happy Bee Restaurants was founded in 1970 by Mr. Tony Tan Caktiong, a Filipino-Chinese, and has since grown to become the largest fast food chain group in the Philippines. Currently, the Happy Bee Group owns a number of restaurant brands such as Happy Bee Jollibee (Western fast food), Chowking (Chinese fast food), Greenwich (pizzas and a variety of Italian pasta), Delifrance (French bread and coffee), Yonghe King (Chinese fast food), and more than 1,192 restaurants around the world. With more than 1,192 restaurants worldwide, the Group is the first publicly traded restaurant company in the Philippines and has been recognized as one of the best companies in the Philippines for six consecutive years.
Mr. Tan Chueh Chung, Chairman of the Group, was also awarded the Philippine's Most Outstanding Entrepreneur Award by ERNST & YOUNG in 2003 for his outstanding achievements, and in 2004, he represented the Philippines in the World Entrepreneurship Competition in Monaco, where he won the prestigious First Prize ahead of 31 other entrepreneurs from around the globe who participated as finalists.
Yonghe Soymilk
Yonghe King