① the decoration style of catering industry is the first impression of consumers, and the bright decoration style can stimulate the impulse of eating goods.

Today's food and beverage outlets belong to a service industry where a hundred schools of thought contend, and customers are their own parents. Decoration style is one of the means to attract customers. "Only by meeting the needs of customers can we make a lot of money".

② The taste characteristics of dishes are the inherent characteristics of restaurants. Every restaurant carries the banner of a specialty food shop, and the characteristics of dishes are an important symbol that distinguishes them from their peers; The characteristic is also a golden signboard based on the catering industry. Restaurants and restaurants are mixed, how can they stand out from the crowd? Mainly depends on the chef team's cooking skills, specifically, each restaurant must have its own unique cheats.

12 service level determines revenue

The catering industry is a typical service industry. What does the service level include? Grasping these five points, we will be able to run smoothly:

① service consciousness

In the course of operation, stores should closely focus on the concept of "customer satisfaction as the core". Only by grasping the practical needs of customers can the service content be accurately output.

② customer needs

There are three kinds of customer needs: First, in the process of consumption, let customers feel at home. Warm welcome and smiling service are the basis of feeling at home; Second, to meet the needs of taste buds, only customers with good taste will naturally have a high return rate; Third, parking spaces are also just needed by customers. When selecting a site, it should be laid out in advance.

③ Internal management

Internal management mainly includes these three points: First, pay attention to sanitary conditions, including the kitchen, front hall and outside the store should be clean and tidy. Second, the chef, handyman, cashier and waiter are reasonably configured. These are the basic costs of opening business every day, and it is recommended to adopt the principle of gradual increase. Thirdly, the quality of dishes and the selection of seasonings and cooking oil suggest adopting the principle of diligent purchasing. Every purchase is not easy, especially fresh vegetables and meat. Maintain the quality of dishes, and control the dishes to be fresh when they are less in the freezer; Seasoning is made of regular big brands, and the quality is guaranteed; Edible oil should be eaten at home, and it is not allowed to cook oil such as fried fish and stir-fry side dishes. This is a common problem and taboo in the catering industry and should be included in the scope of detail management.

④ Promotion means

The simplest way is to give back to new and old customers reasonably. Don't go too far, fooling customers means fooling yourself, and time is the best proof. Now the catering industry belongs to the fierce competition industry. There are three ways to promote sales: first, operate in good faith, treat others with sincerity, and make profits appropriately, so as to last for a long time. Second, regular promotional activities, such as anniversary celebrations, are launched. Third, the clever use of self-media platform, combined with their own characteristics for realistic promotion. The image of food and beverage outlets is a movable type signboard, and it is taboo not to exaggerate publicity.

⑤ Know yourself and know yourself

Restaurant is not a monopoly industry, and there are many potential competitors in the same area and street. While doing a good job in internal management, we should patronize our peers' shops as customers and be aware of them. We should integrate the good management measures of the surrounding restaurants into our own, take our opponents as a mirror, and improve what we have done badly, so as to be foolproof.

Conclusion

Food and beverage outlets have a distinctive taste, and at the same time create a distinctive service connotation, and the management method with "user experience" as the core. Implant the concept of smiling service into the mind of the service team. While doing a good job in internal management, we should grasp the consumer's experience feedback in time. Take competitors in the same industry as the teacher, compare and improve synchronously. In times of peace, restaurants can stand out from the encirclement.