In 2007, Ningxiahong has become a "well-known trademark in China". Ningxiahong trademark was successfully registered and won the title of well-known trademark in China. Ningxiahong passed GMP certification. In 2008, the production method of Ningxia Red chinese wolfberry wine won the National Patent Gold Award. Make the product quality management level in line with international standards and maintain the company's leading position in the same industry. The name "Ningxiahong" must have the same spread, clear identification, high-grade carrier, fixed font, fixed color and fixed collocation. The standard LOGO of Ningxiahong: the outline is like the shape of Lycium barbarum, which can remind people of a wine glass. The top of the line is straight up, which means "Phoenix Dance for Nine Days", "Ningxiahong" as the brand name and "Lycium barbarum healthy fruit wine" as the brand positioning; Smooth and changing brush strokes perfectly blend romance and dignity, just like flying in Dunhuang murals. Soft eyes express the fashion classics of red wine vividly and naturally. Red fruits make red wine, and red faces make red health. Ning-Red friendship creates red culture! The production method of Ningxia Lycium barbarum fruit wine won the "China Patent Gold Award" issued by the United Nations Intellectual Property Organization and China National Intellectual Property Administration. "Drinking a little every day is healthier" has become synonymous with Ningxiahong. With its unique quality and fashionable and healthy consumption concept, the products quickly swept the national market and exported to the United States, Canada, Japan, South Korea, Singapore, Hong Kong, Taiwan Province Province, Europe and other 14 countries and regions.
Ningxia Hong Group always adheres to the business philosophy of "diligence, honesty, cleverness and trustworthiness" and builds its brand through independent innovation and technology. It has successively passed the ISO9001quality certification, ISO014001environmental system certification, HACCP certification, GMP certification, QS quality and safety certification and green food A-level certification. It pioneered the low-temperature thick mash fermentation technology of fresh Lycium barbarum juice at home and in the industry, independently developed the automatic fresh Lycium barbarum fruit cleaning and juicing production line, pioneered the dry nitrogen preservation technology of Lycium barbarum fruit, innovated the aseptic cold filling technology of Lycium barbarum fruit wine and the technology of Lycium barbarum brandy, and formed a complete technical system with independent intellectual property rights.
Relying on the unique advantages of Lycium barbarum resources in China, Ningxia Red Lycium barbarum Industry Group Co., Ltd. upgraded and refined Lycium barbarum fresh fruit by modern high-tech means, which achieved revolutionary guidance to the traditional consumption concept and mode of Lycium barbarum, initiated a new era of Lycium barbarum consumption and found a new way to transform and increase the value of Lycium barbarum resources. Ningxiahong now has a production capacity of 20,000 tons of Lycium barbarum fruit wine, becoming the only professional production enterprise of Lycium barbarum fruit wine in Ningxia. Under the brand effect of Ningxiahong, farmers directly and indirectly participated in the Lycium barbarum industry, which made the value of Lycium barbarum industry get the greatest embodiment. Facing the historical responsibility and mission of revitalizing Lycium barbarum industry, "Ningxiahong" will be market-oriented, play the leading role of leading enterprises in agricultural industrialization, build the world Lycium barbarum capital, build the Lycium barbarum industrial chain, build the world's first brand of Lycium barbarum, make Lycium barbarum a sunrise industry and a healthy industry in the world, and let Ningxia Lycium barbarum go out of China and go to the world. The book "Ningxia Red Lycium barbarum Culture" (I) finally came out after five years. In June 2005, Ningxia Red Lycium barbarum Culture was published (I).
As we all know, Lycium barbarum is one of the crops in the late primitive society in China. For thousands of years, with the Yellow River civilization and Chinese civilization, Lycium barbarum has been presented to the world with outstanding charm and has become an organic part of Chinese civilization. Lycium barbarum not only brings people health, but more importantly, it has become a national product and spirit that shines all over the world. We have a historical responsibility to make Lycium barbarum sacred on this day and make this tree of life more prosperous.
Tracing back to history, Lycium barbarum culture has a long history. It not only has confusing legends, magical pharmacological effects, healthy diet, prosperous and auspicious health care products, but also beautiful poems that show romance. Lycium barbarum has formed its own unique cultural system. As early as more than 4,000 years ago, there were records about Lycium barbarum in Oracle Bone Inscriptions, medical monographs, immortal prescriptions and numerous literature monographs. The study of Lycium barbarum culture in Zhongning entered a brand-new stage. The History of Lycium barbarum written by Zhou Xinghua, the former director of Ningxia Museum, fills the gap in the study of Lycium barbarum culture in China and is a milestone in Chinese Lycium barbarum culture. Red Lycium barbarum writers, calligraphers, artists and some experts and scholars spread Lycium barbarum culture to the world through various means of cultural communication, which injected new vitality into the vigorous development of local economy. In the process of creating the red Lycium barbarum culture, people all over the world gradually got to know Lycium barbarum, got to know Lycium barbarum, couldn't help admiring Lycium barbarum, and finally fell in love with Lycium barbarum. Ningxia, as the core planting area of Lycium barbarum in the world, is undoubtedly duty-bound and has a long way to go to build and spread Lycium barbarum culture.
The two books "Red Lycium barbarum Culture in Ningxia (Volume I and Volume II)" comprehensively expounded the history of Ningxia's human geography and the special effects of Lycium barbarum, described the Lycium barbarum culture in Ningxia from many angles and in depth, described the charm of Ningxia's ancient and modern Lycium barbarum culture for readers, and provided a lot of detailed and little-known Lycium barbarum cultural knowledge.
Lycium barbarum, as a medicinal and edible plant, is the carrier of creating legendary culture. From The Classic of Mountains and Seas to The Book of Songs, the chorus of eight masters in Tang and Song Dynasties, the prescription of the elixir of life, and the records of medical books in past dynasties all reflect its cultural spirit and magical charm. In China, where food culture prevails, the eating method of Lycium barbarum came to the world literary masterpiece A Dream of Red Mansions. In 6 1, it was mentioned that Tanchun and Baochai "want to eat fried Lycium barbarum buds", because the fried Lycium barbarum buds are delicious and nutritious, and they also like the soup of fried eggs with Lycium barbarum buds, which has a refreshing feeling, so they become health food for Tanchun and Baochai. Lycium barbarum, that is, the tender bud stem of Lycium barbarum. Eggplant, deciduous shrub. Stems are tufted with short spines, leaves are ovate-lanceolate, lavender flowers bloom in spring and summer, berries are oval and red. Young stems and leaves can be used as vegetables. "Discrimination between Confucianism and Grass" said: "Gouqitou: There was a Taoist saying in the past, but the spirit can last forever. Zizhi Yao grass is not expensive enough, and the hilly wolfberry is sandy. Picked with flawless jade hands, hung with waterfall springs, but chewed carefully to distinguish the deep taste, why seek immortality? The villagers call it beet head, picking tender heads in spring and summer, mixing soup with salt. " "Eight Notes on Respect for Life" said: "Gouqi Tou: the tender leaves and signs of Lycium barbarum can be used to cook porridge better. There is only winter sickness at four o'clock. " Lycium barbarum buds and dried Lycium barbarum are eaten by concubines in the palace, and so are the girls in the Grand View Garden.
There are twelve kinds of red Lycium barbarum cultures (longevity culture, historical culture, regional culture, medical culture, food culture, wine culture, tea culture, brand culture, literature and art culture, science and technology culture, auspicious culture and international culture) and eighteen subjects related to red Lycium barbarum (Lycium barbarum and natural science, Lycium barbarum and health preservation, Lycium barbarum and medicine, Lycium barbarum and history, Lycium barbarum and religion, Lycium barbarum and philosophy, Lycium barbarum and Zen). Lycium barbarum and aesthetics, Lycium barbarum and botany, Lycium barbarum and media, Lycium barbarum and market economics, Lycium barbarum and tourism, Lycium barbarum and tea science, Lycium barbarum and folklore, Lycium barbarum and psychology, Lycium barbarum and architecture). There are 24 varieties of literary and artistic works of Lycium barbarum (folklore, poems, words, songs, poems, couplets, novels, essays, sketches, folk art, music, dance, film and television dramas, reportage, photography, calligraphy, painting, paper-cutting, sculpture, sci-fi works, aphorisms and epigrams, and two-part allegorical sayings), and hundreds of them have come out. They are full of rich red wolfberry culture. It can be said that this "red wolfberry phenomenon" is rare in the world.
The Red-Green Equation shows readers the wonderful world of yearning and longing for the red Lycium barbarum culture with romantic and delicate brushstrokes, which is really intriguing, fragrant and memorable. As the book says, the red color of fire is simple and beautiful, which eclipses everything around it, making people feel like fireworks that penetrate the soul and bloom a longing for a better life. In China, Li Hong also has the word "red", including safflower, red coat, red lantern, red "fu", red couplets, red firecrackers, red hijab set off on the wedding night and happy red envelopes. In sincerity, there is a burning brilliance, dotted with an auspicious and healthy world, which gives people great joy.
In China, red symbolizes passion, celebration and happiness. So red culture is a successful culture, auspicious culture and healthy culture. The combination of fiery red Lycium barbarum and fiery red culture with Ningxia's regional name can not only create Ningxia's regional brand, but also symbolize the authentic characteristics of Lycium barbarum fruit wine-red Lycium barbarum from the hometown of Lycium barbarum in China. Therefore, "Ningxiahong"-a resounding brand name has been excavated. Lycium barbarum red, wine red, packaging red, industrial red. The "red culture" that Ning Xiahong is committed to is a festive culture, a happy culture, a successful culture and a healthy culture.
Hometown of Lycium barbarum, intoxicating nectar. "Ningxiahong" took the lead in developing the world-renowned Lycium barbarum industry in Ningxia, held high the banner of vigorously promoting the Lycium barbarum culture in China, and was the pillar of the red Lycium barbarum culture that attracted millions of people. With amazing foresight, keen insight and bold pioneering power, it absorbed the 5,000-year-old red Lycium barbarum culture in China to the most essential place, excavated to the most profound place, boldly inherited it and spread it to the healthiest place.
Nowadays, under the guidance of the pioneers represented by "Lycium barbarum deep processing enterprises", Ningxia Lycium barbarum industry has formed an interlocking industrial chain of green planting, scientific processing and nutrition allocation, which is full of vitality and perseverance. Under the splendid background of China's 5,000-year-old Lycium barbarum culture, this industrial chain is shining with unprecedented success.
As a disseminator who is interested in China Lycium barbarum culture, I have the responsibility to dig, collect, classify and integrate the extensive, profound, realistic and romantic Lycium barbarum culture in a deeper and more comprehensive way, so that the Lycium barbarum culture can win the world in various easy-to-understand and lively forms, such as ancient, historical, modern, realistic, legendary, deductive and axial extension, so as to suit both refined and popular tastes. In the process of compiling this book, I dare not talk nonsense, distort history and gild the lily. I only use distant and fragrant pen and ink to quote classics and circle some good sentences, in order to show my beauty and remember it, just like a cup of incense in my hand, stuck to my chest and drunk in my mouth, which is sweeter than my heart.
In every corner of the world, where there are people from China, there are Chinese wolfberry. Lycium barbarum is not only from China, but also from the world. It is a love for China and a love for the national soul. At this point, let's raise a glass, raise a glass, to the long-standing Lycium barbarum culture, and to the glory of Lycium barbarum around the world! Ningxia wine culture has followed the footsteps of human civilization all the way, leaving quite rich material and intangible wine cultural relics in various historical periods, just like a magnificent spring picture scroll.
Material remains include wine vessels, sites, liquor, etc. Unearthed from more than five thousand years to various historical periods; In addition to literature records and legends, some intangible cultural heritages are reflected in frontier fortress classical wine poems in the majestic desert, the surging Yellow River and the south of the Yangtze River.
I love Ningxia wine culture for a long time, and have the honor to meet Mr. Xu Xingya, a historian of Guyuan, Ningxia, and have been engaged in corporate culture work in Ningxiahong Group for 9 years. Deeply aware of the necessity of in-depth exploration of Ningxia wine culture, I don't avoid shallowness, arrange relevant experiences in the order of historical development, and publish a new book "Ningxia wine culture" for readers.
China's 5,000-year history of civilization is very profound only from the perspective of wine history. Ningxia, as an ancient desert, a military stronghold, a secret gate of Shaguan and an ancient Silk Road on the border of the south of the Yangtze River, blends the beautiful scenery of the water towns in the south of the Yangtze River into the bold and vigorous frontier scenery, and the desert, the Yellow River and the oasis overlap the imprint of the collision and integration of farming culture and nomadic culture. In this land where there are many frontier cultures, Ningxia wine history and culture coexist with civilization and legend. It's amazing to stop and think.
Let's follow the mysterious pulse of the Silk Road and enter Ningxia wine culture. The wine history, wine products, wine vessels, wine orders and wine events recorded in each historical period are all shining between the lines, which is a permanent bright spot in the long river of wine history and culture in Ningxia.
Knowing the boundaries of the desert often leads to deep loneliness. In my heart, loneliness has accumulated for a long time, but it has become a hotbed of thought. The endless desert has nurtured the profound accumulation of life, legends and thousands of years of civilization in warm and soft thoughts. In my mind, it has an extraordinary mental journey and deep feelings. Thinking of the day when our ancestors were born, the mother river flowed through Shapotou and fell in love with the majestic Nanxiang Mountain and the pure sand sea in Tengger. The legend of Shapo ringing the bell is extremely bizarre. You haven't had time to sigh for the people in Ghost King City, and the camel team swaying on the ancient Silk Road has crossed your eyes and opened your eyes, but it is an oasis at the foot of the desert, the mother river.
The spring water in Wenchengchi makes fragrant Xiangshan wine fragrant all over the world, and also makes Zhongwei a world-famous wine town since ancient times. Ningxia wine culture is mellow and intoxicating. Incense is primitive, and drunkenness is in the remains of a thousand-year-old civilization. Today, I stand in the perspective of future generations, go back to ancient times and see the sea of history again. In front of me, there are still charming legends, poems and relics about Ningxia wine culture in my heart, which have left a strong shock to my mind.
In the book Ningxia Wine Culture, a colorful picture of Ningxia wine culture appeared immediately. In the long historical and cultural corridor, the romantic but still fragrant wine washed away by thoughts and souls follows the roots of Ningxia wine history, crosses the vast frontier, appreciates the separation of the ancient road Yangguan, and is filled with the mysterious ancient Silk Road. How many times you wake up from the camel bell, you can't help but admire from the heart. It is lamented that Ningxia is a land of beautiful mountains and rivers. Because of the long-term irrigation of Xiangshan fine wine, the legacy of Xixia ancestors' wine culture has amazed future generations, and there is also a Qiangdi that is enduring with the spring breeze.
In the book Ningxia Wine Culture, there are also many ancient poems about wine culture. As a wonderful flower in the history of Chinese civilization, ancient poetry has unique information resources of wine culture, which is worth digging deeply.
Shapotou, a world-class 5-year scenic spot, is away from zhongwei 16km. At the top of Shapaoding, which is famous at home and abroad, Wang Wei's famous sentence "Climbing to the Top and Looking Far" leaps above the stone tablet with vigorous carving brushwork. With the power of culture, it reflects people's fascination with romantic sand capital and boundless leisure. At that moment, in the deep eyes of the blue sky and the sand sea, I couldn't help writing such a poem: wine, wine, luminous cup, urging me to drink pipa at once. Don't laugh when you are drunk on the battlefield. How many people fought in ancient times? . A few short sentences outlined the vicissitudes, roughness and boldness left by frontier fortress culture in people's memory, which made me indulge in a heartstring with a long history of wine.
Approaching these well-known swan songs with heart still shows that Ningxia wine history and culture are closely related to frontier fortress culture, and there can be no love at all. From this, we can appreciate the tenderness of simple and honest chivalry, and all kinds of feelings are integrated into one, forming a unique and mellow Xixia folk custom.
When I wrote the book Ningxia Wine Culture, I was full of admiration and ecstasy for the thick and romantic heritage of Ningxia wine culture. In the process of writing this book, there are sometimes many fantastic ideas about exploring Ningxia wine culture. For example, what color was the ancient wine? White? Green? Is that clear? Turbid? With poetry as evidence, I still can't agree with it.
Li Bai's poem: Newly cooked wine returns to the mountains, yellow chickens peck autumn millet fat, call children to cook chickens to drink, and children like to laugh and attract clothes. What I'm talking about here should be a glass of strong liquor. Bai Juyi's poem: there is a ray of green in the old bottle, a touch of red in the static furnace, and it snows at night. How about a glass of wine inside? . This is a glass of green wine poured by a famous free and easy poet in Tang Dynasty. Fan Zhongyan's words: A glass of turbid wine is Wan Li's home, but Ran Yan hasn't lost his mind. Another glass of muddy wine is steep and homesick. There is also Li Bai's poem: the sake fee is a gold cup, 10 thousand copper coins and a hip flask, and the jade plate is worth 10 thousand yuan. This is a pure and intoxicating glass of wine presented by Brewmaster, who is as famous as the poet.
What color was the ancient wine? Probably because of the different raw materials, there are all kinds of wines. But no matter what kind of glass of wine, just like the opening sentence of Romance of the Three Kingdoms: a pot of turbid wine is enjoyable, and many things in ancient and modern times are just laughed off. I think this is the charm of Ningxia wine culture with a long history!
The frontier fortress ancient civilization has always been fascinating, and frontier fortress wine culture, as an important part of it, is sometimes vigorous, sometimes warm and soft, sometimes melancholy and sad, and sometimes wild and uninhibited. All these eclectic images are beautiful. till, raising my cup, I asked the bright moon, only with fine wine, can cross the long river of years from the ancient road, listen to melodious camel bells, listen to songs in the desert and listen to the magnificence of the Great Wall. Cutting into the desert gives the viewer a perspective in the form of camel team silhouette. As far as I can remember, these fragments of Ningxia wine culture were all picked up in the camel bells that resounded in traffic jams, and entered the soft and undulating chest of the desert from the silence of the lingering sound. Camels opened up the Silk Road for the West. Today, after walking out of civilization and history, it still carries back and forth memories that it will never walk out of. The relationship between frontier civilization and wine culture is as inseparable as the relationship between desert and camel team. I often think that the soldiers who fought in the ancient frontier fortress for many years, stationed in this vast land of frontier fortress all the year round, must have drowned their homesickness with wine The water of the mother river finally ignored my shallowness and answered such a question with the sound of running eastward. I can only convey the Millennium complex of desert, Yellow River, grassland, camel team, wine and frontier poems to Ningxia wine culture through the faint bell of sand slope in drizzle.
At the time of writing "Ningxia Wine Culture", it is worth mentioning that President Ning, President of China Poetry and Wine Culture Association, made a preface for this book in spite of his busy schedule, and I would like to express my heartfelt thanks.
Finally, I want to say that the clumsy book is the first exploration of Ningxia wine culture. Due to the author's shallow knowledge and hasty completion time, it is inevitable that it will be simple, and it is necessary to use strength to attract jade. Please criticize and correct the shortcomings. Thank you very much.