In order to ensure the smooth implementation of the activities, often need to formulate the activity program in advance, the activity program is a specific action for a particular activity developed by the implementation of the details, steps and arrangements. Then how to develop the activity program? The following is I help you organize the 2022 Tanabata Festival activity planning program (general 6), I hope to help you.

Tanabata activity planning program 1

Tanabata Valentine's Day has been more and more young people accepted and respected, so the hotel can not afford to miss such a good opportunity, so many hotels want to plan this Tanabata Valentine's Day activities. Planning the hotel Tanabata Valentine's Day activity program, to the sensational and romantic to the extreme.

First, 20xx Tanabata Valentine's Day theme:

Romantic Valentine's Day, singles away from the festival. Let single men and women in the Valentine's Day is no longer lonely, to give them a chance to pay efforts to find destiny.

Target Market Positioning for 20xx Valentine's Day:

The high-paying class and senior white-collar workers who are still single, and then further promoted to the middle class.

Three, 20xx Tanabata Valentine's Day activity slogan:

Today Tanabata Valentine's Day, farewell to the bachelor.

Fourth, 20xx Tanabata Valentine's Day. Specific activities:

August 2, 20xx (Tanabata Valentine's Day):

1, the participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, representing his participation in this activity, but also sends out a signal that he is single and looking for love.

2. At noon, there was a barbecue party indoors, where participants introduced themselves and familiarized themselves with each other. At this time, the girls will choose their favorite person one by one, and complete the first male-female speed dating.

3. Separate activities until dinner, the matching parties are free to get to know each other. The place to hang out can be a hotel cafe, recreation center or a theater.

4, in the hotel for the evening masquerade ball, also served buffet, participants dressed up, with a singles ring entrance, talented people can take this opportunity to SHOW a stage, but also in the side of the silent attention, looking for their own heart partner, but also speed dating successful men and women to further understand each other a good opportunity.

5, midnight, to the sky to release the love-shaped sky lanterns (lanterns), hands together, make a wish, while the hotel with the fireworks. The perfect day ends smoothly.

August 2, 20xx:

1, the morning continued to amusement activities. There are "King of Karaoke" and "running on the back of his girlfriend" two competitions, the winners can get the hotel to provide a free night stay in the hotel rooms, room standards by the winners of their own choice.

2. Lunch was a simple buffet, allowing participants to continue to ignite their love in a relaxed atmosphere.

3. After lunch, the boys will choose the girls to complete the second speed dating.

4. The pottery teacher will teach the couples to make handmade pottery as Valentine's Day gifts.

5. Before dinner, the final big confession of love.

6. Successful matches can stay on and enjoy the Valentine's Day meal provided by the hotel! Afterwards, they can make a wish to the Wishing Tree, lock their love locks on the stone wall of the "End of the World", take photos to commemorate their long-lasting love. The unsuccessful ones can check out of the hotel on their own.

Fifth, 20xx Tanabata Valentine's Day marketing strategy:

1, the product features strategy: in line with the personalized and diversified needs of single young people looking for a partner. Wearing a single ring exclusively created by the hotel reflects the desire to remain single and to love and live a fulfilling life. The lover's lock is a witness to the successful pairing of the couple's feelings for a long time, and the destiny of the people so that the end of the bond.

2, sales channels:

(1) direct sales: directly on the hotel site registration

(2) indirect sales: travel agencies, travel distribution centers and other institutions to register

3, price strategy:

(1) the price of the new product: in the introductory period, with a high-price skimming strategy, to give the participants a sense of superiority of the price of high-quality will be excellent, but also will make the high-salary high status class singles interested in this. Status class of the singles interested in this, so that they feel the joy of finding friends, but also do not feel that this "matchmaking" activities will lower their status. And the hotel will also get a large profit in the short term. When the product is gradually entering the maturity period, it can be appropriate to reduce the price, try to expand market share, but also according to the participants of the social class class, divided into different qualities of different prices to meet the needs of different people.

(2) heart price: between the new product introduction period of the main market population is the high-paying class, it is recommended that the whole activity pricing with prestige pricing strategy. Both increase the price of the new product, but also to support the status of the participants, to give people the satisfaction of the heart.

(3) and after the maturity period, the available discount pricing strategy: such as a hospital single doctor enrolled together, can be a large number of preferential, from the number of discounts.

4, advertising and promotional strategies: flyers, housing promotions (tenant enrollment discounts), newspapers and magazines, the first pair of the first hundred pairs of successful matches, and so on and so forth for the product spokesperson, and so on.

5, network marketing: the hotel's official website, and cooperation with major Valentine's Day-related websites.

"Our Festival" series of activities is the inheritance of Chinese traditional culture, stimulate national emotions, cultivate and practice the core socialist values of the important carrier. In order to better demonstrate the charm of Chinese excellent traditional culture, guide the masses to live a good traditional festival, enhance the chemical self-confidence, and promote the friendly and chemical exchanges between Manchuria and the people of the adjacent areas of Russia and Mongolia, on the occasion of the Tanabata Festival, the Municipal Office decided to carry out the "Our Festival" - Tanabata Festival themed activities in the city. -Tanabata Festival theme activities in the city. national intangible heritage. Through the Tanabata Festival activities to highlight the Tanabata Festival love and loyalty, hard work and wisdom, family happiness and other chemical connotations, to deepen the construction of the Ming family, to guide the masses of people cognizant of tradition, respect for tradition, inheritance of traditions, protection of traditions, carry forward the tradition of the formation of a positive and healthy outlook on the family, and advocate the pursuit of love, family harmony and a better life.

Three, the content of the activities

1, to carry out the theme of "about the Tanabata, love life" activities. Municipal Federation of Trade Unions, Youth League Municipal Committee, Municipal Women's Federation and all levels of bright units to carry out a wide range of activities, through the organization of dating, networking and other forms of young men and women of the right age to bridge the gap, publicity advocate the organization of a grand and simple collective wedding, advocating thrifty and frugal to do the wedding.

2, to carry out the "Tanabata classic recitation" activities. Chanting ancient and modern Chinese and foreign songs celebrating loyal love, hard work and wisdom of the content of the beautiful works of science, the collection of poems celebrating the good life, hard work and wealth, family harmony, *** with the transmission of sweet love, family happiness, social harmony and positive energy.

6, the districts, streets, communities, units to carry out the jurisdiction or unit of the golden old man to send blessings activities, held a symposium, invited the golden old man's family children, representatives of the Ming family, the most beautiful family representatives, "five good families" representatives, etc. to tell the story of their love for each other, happy and fulfilling family life, and to carry forward the faithfulness, purity, long-lasting love, and the love of the family. Pure, long-lasting love and responsibility, guiding the majority of young people to establish a correct outlook on life, love, marriage.

4, the organization of condolences to the military and police forces stationed in Manchuria, institutions, enterprises and public institutions, schools and other families living apart, attention, care for families with difficulties in the two places, for them to solve the difficult problems of life, the organization of the "family letter" activities, the use of traditional Chinese letters to send their thoughts and express their true feelings.

5, the Tourism Development Commission, the State Gate, Touwa and other tourist attractions, travel agencies, in the Chinese and foreign tourists to organize and plan to carry out the "Tanabata - the beauty of the traditional Chinese festival" featured thematic activities, to the world to promote the Chinese traditional, show the beauty of the Chinese traditional, and enhance the soft power of the Chinese culture. The main reason for this is the fact that it is the most important thing to do.

Fourth, the activities required

1, to carry out the "Tanabata Festival" theme activities is the "national city evaluation system" in the cultivation and practice of socialist core values of one of the important content, each district, each unit should attach great importance to this goal task to complete. The theme of "Festival" is one of the important contents of cultivating and practicing socialist core values in the National Ming City Assessment System. To combine the actual, develop a practical program of activities, and seriously organize and implement.

2, all kinds of media to develop practical publicity and reporting program, in the festival opened "our festival - Tanabata" special column, production and publication of the Tanabata activities carried out by the units, multi-level, multi-angle publicity and introduction of traditional Tanabata related knowledge and customs.

3, the districts, units in August 19, the activities of the information, pictures reported to the creation of the section mailbox: xx, contact phone:

Tanabata Festival activities planning program 3

Tanabata Valentine's Day is coming, in order to promote the hotel business, establish the hotel brand awareness, the Department of according to the market and the actual hotel, the proposed launch of the following activities:

one, Activity time:

August 4

Second, the name of the activity:

"Love Tanabata, meet Star"

Third, the content of the activity

3.1) "The more beautiful the night, not alone on Tanabata" large-scale intimate dating party

500 square meters of the hotel's South Plaza carefully arranged, placed a variety of leisure tables and chairs, the square to play a soothing and romantic background music, the resident guests with the room card for free admission, other customers with the admission ticket into the field. Drinks, snacks, and Tanabata merchandise will be available for sale at the venue. All guests will have a chance to win a surprise prize worth 5,000 RMB in jewelry. In addition to the successful dating men and women can be presented with a gift to commemorate a beautiful.

3.2) Rooms:

The day of the event, the special launch of the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop a, two tickets to the show.

3.3) Catering:

Galaxy Restaurant launched

277 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a wine, a rose,)

577 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a high-grade wine, a bouquet of roses, a box of chocolates)

777 yuan Tanabata Valentine's Set Meal (including a super-value), a set of imported high-grade red wine, a rose, a box of chocolate. Double set meal, imported high-grade red wine, a bouquet of roses, Dahe Xudian tickets 2)

Moon Palace Restaurant

On the day of the event, in the Moon Palace Restaurant consumption of 77 yuan, you can get a complimentary rose.

Fourth, the implementation of the details

3.1) Please contact the Purchasing Department to buy the gifts required for the event (such as: roses, chocolates, wine, etc.)

3.2) Please ask the Catering Department to list the menu of different sets of meals, and appropriate decorations for the dining table seats. Please ask the person in charge of the Food and Beverage Department's Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.

3.3) Ask the Finance Department to inform the cashier of each catering to make discount offers.

3.4) Please ask the Front Office Department to actively sell the special room for Tanabata for the walk-in casual guests and introduce the relevant content; ask the Housing Department to get the relevant gifts and cooperate with the implementation according to the activities.

3.5) The Planning Department designed and produced party tickets (raffle tickets), Block 1 and Block 2 lobby posters and related publicity.

3.6) Please ask the banquet department to do a good job in advance of the party site placement, and cooperate with the planning department, the engineering department of the site decoration.

V. Promotion and publicity

In-store posters and leaflets

Official website of the hotel and the friendly link website

Floating advertisement in Shangdu Information Port (one month)

Quarter color edition of Dahe Newspaper and 600 words of soft article

Hard and soft articles in fashion magazine

Light box film along the street.

Along the street light box film

Target customers SMS

Six, the cost of budget

Roses 2 yuan / 500 500 pieces of 1000 yuan

Chocolate 50 yuan 20 boxes of 1000 yuan

Lollipop 50 yuan 10 pieces of 500 yuan

Red wine 150 yuan 1500RMB for 10 bottles (sponsored by wine merchant)

High-end red wine 300RMB for 10 bottles 3000RMB (sponsored by wine merchant)

Exquisite gifts 200RMB for 200 40,000RMB (sponsored by enterprise)

Banner/poster 80RMB

SMS promotion 0.04RMB for 60,480 items 2400RMB

Big River Xudian show tickets sponsorship (100 within, beyond the replacement)

Jewelry sponsorship

Gifts hotel stock gifts

Dahe newspaper, Shangdu Information Port, fashion magazines, about 68000 (full replacement)

Tanabata activity planning program 4

First, the purpose of the promotion

Through the theme of "romantic Tanabata night", tightly grasp the psychology around the "lovers", the launch of merchandise promotions and promotional activities to attract traffic, improve visibility, to achieve the purpose of sales. The company has also launched the "Price Storm" promotional campaign, which allows consumers to feel the real price cuts and discounts.

Second, the promotional time

20xx August x - August xx

Third, the publicity slot

20xx August x /p>

"Tanabata Valentine's Day" is a special holiday, is a lover's gift of the festival, so the commodity promotion should be "love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series.

The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday merchandise to achieve the highest sales.

1, commodity special

Valentine's Day, for the store backlog of goods sorting classification, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.

2, the theme of display: August x - August xx

stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position.

Requirements:

a, Valentine's Day theme display, to the store fine jewelry as the main object of display

b, the store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display

VI. The love of headdress bouquet"

1, mainly headdress, the current price of the original price of 6-7% off sale, art pen handwritten eye-catching price tag, where the purchase of jewelry more than 80 yuan of customers are presented with a flower.

2, the production of "love headdress bouquet" price list

Prepare boxes, wrapping paper in advance, do a good job of packaging.

3, free delivery service, the requirements of jewelry more than 100 yuan, delivery range of no more than 2 kilometers.

VII, activities and promotions:

1 Valentine's Balloon Pair

The production of 100-200, the balloon for the Valentine's Day atmosphere in the store layout and shopping gift (stores to arrange their own).

Cost 0.155 yuan / set.

2, membership card gift

Where the purchase of Valentine's Day series of goods (not limited to the amount), you can give a membership card. (Time: August 8-13)

Note that the registration of membership card information.

Eight, publicity

In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers actively ` to participate in the holiday promotion. Franchise can be in the local free choice of media. Examples: evening newspapers, television subtitles, DM delivery and so on.

1, publicity slogan

Color jumping xx jewelry

Bright colors, exquisite workmanship, design from Korea. During Valentine's Day, will such ornaments rise a popular wind again? Come to see these noble, lovely and beautiful jewelry!

Valentine's Day with a difference

What to send is different, what to send a gift to the beauty of a smile? And save money and decent gifts, see HAFACE recommended baby jewelry bar ......

Nine, the store layout

1, enough gifts to make love announcements all over the world in front of the door photo invitations.

a. Handwritten posters in front of the store art pen (including the specific content of the preferential strategy);

b. A colorful banner: the content of the "show love has a way! Price reduction is justified in the price reduction storm";

c. Purchase or rent a heart-shaped balloon to do store decoration;

2, counter and store inside and outside the health: to be neat, door and window glass must be clean, spotless.

3, here is still a special mention of the quality of service must be practically improved.

Ten, joint business

With the local flower store to reach a cooperation agreement, provide each other with goods to increase sales on both sides.

Such as the purchase of xx yuan flowers, a gift of jewelry provided by xx or membership card;

In xx purchase xx yuan jewelry, a gift of flowers provided by xx flower store or discount card.

First, the activity time

July 7 tentatively 20:30

Second, the activity place

xx

Third, the way to participate

2. Through the official microblogging, microblogging the content of this event will have the opportunity to get the event tickets.

3. Private message to the official microblogging, microblogging, to participate in the heart heart "shadow", love needs some surprises of the activities of the link, tell you and your lover's romantic love story and intended for him / her to create a "surprise" moments, once adopted, you can get the event tickets. You can get a ticket to this event, as well as a professional planning team for your advice!

Fourth, the activities

1. Eternal Love Wall

In the lobby of the cinema, couples hand in hand, shoulder to shoulder, hand in hand with the roses, through the heart-shaped candles pool to the U interactive "wall of love", couples will be in the hands of the roses inserted in the wall of love in the front of the flower basket, ****, and the roses in the front of the wall of love, the roses in the front of the wall of love, the roses in the front of the wall of love. Couples put their roses in the flower basket in front of the wall of love, *** with the love wall to write down the love vows of sincerity. The wall of love is filled with sweet words and U interactive blessings on them.

2. Constellation love test / true love invites you to enter the "true love trials"

In the cinema ticketing hall set up a booth for couples to provide horoscopes, love test, decorated with a very mysterious sense of cooperation with the relevant divination institutions, such as some of the crystal stores have the study of divination.

3.

3. Heart to heart "movie", love needs some surprises

Let lovers through photos, words, short films and so on in the cinema hall for confession or proposal of links. The proposal clip and event highlights can be viewed on-demand in U Interactive.

4. Catch the right "chance" to meet

Each couple participating in the movie can find a pink card under the chair, such as written: immediately have a "chance", then get a rich gift! If you find half of a red card with half of the text written on it, the couple holding half of the card has to find the other couple within ten seconds and come to the host at the same time, and answer the host's questions correctly and complete the host's game, then both sides will be able to get gifts!

Activity Overview

Activity Theme: Hands Across the Magpie Bridge, Meeting at the xx

Activity Time: Tentatively scheduled for August 20xxxx

Activity Objects: Bank of x Debit Card Cardholder Customers (in the form of families or couples) Scope of the Activity: xx branches The company's business outlets and community outlets.

Purpose of the event: To spread the awareness of Bank of X through interactive experiences and novel activities, to increase the quality of existing customers and to expand the number of new customers through communication and interaction between customers and staff.

Second, the pre-event publicity

Material publicity:

1, the pre-event is equipped with event posters, leaflets for the landing of the event publicity.

2, in the business outlets around the community and office buildings and cooperative units placed in the publicity materials to promote the event.

Telemarketing:

3. Each business branch invites customers to participate in the event through telephone invitations and on-site visits to their respective stock of customers.

Media publicity:

4. Publish the information about the event in the form of soft articles on Bank X's WeChat public platform as one of the online promotion channels.

3. Activities

(1) The overall activity wall for the Tanabata Festival

1. Business outlets placed a background wall for the activity, which is printed with the pattern of love or the logo pattern of HDFC Bank on the background wall.

2. The designated LOGO on the background wall is filled with roses.

3. Customers will take a photo in front of the background wall at the branch and send it to their friends to receive a rose.

(2) Selection of Photographic Works

Business outlets collect photographic works taken in front of the silhouette wall. Participating customers can make various poses in front of the silhouette wall, and the photographs taken in front of the silhouette wall will be used as the entries.

(3) The Karma Wall is looking for a person of destiny

Collecting the information of customers who have the need for marriage and dating to fill out a form and place it on the Karma Wall is an auxiliary function of the overall activity wall, and it also makes the whole activity more in line with the theme of the Tanabata-related activities.

Four, activity rules

1. "Hand in hand across the magpie bridge, meet in x" as the theme, with the silhouette wall pose as a form of expression of the photographic works, in order to select the works.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. In the course of the activity, the judging criteria are: the degree of gesture expression, creativity and novelty conveyed by the poses of the participating customers in the silhouette wall as the judging criteria.