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How LAZADA Southeast Asian sellers can do Ramadan marketing well?

From May 27 to June 26, throughout the month of Ramadan, Lazada Indonesia and Malaysia will continue to launch a series of Ramadan promotions, sellers remember to follow the chart below the registration time to submit the product Oh: 2018 Ramadan promotions

Why do we attach so much importance to Ramadan promotions?

Last year also introduced the basic information of "Ramadan", I think most of the partners of this Muslim New Year is not unfamiliar according to the latest data from the Pew Research Center, 2010 to 2050

Years, the total number of Muslims population will rise from 1.6 billion to 2.8 billion, accounting for The total Muslim population will increase from 1.6 billion to 2.8 billion between 2010 and 2050, accounting for 29.7 percent of the global population, an increase twice as fast as the world's average population growth rate.

It's not just the number of Muslim consumers as a whole that's growing rapidly, it's also the consumer purchasing power that's skyrocketing!

According to the State of the Global Islamic Economy Report, Muslim consumers spent $243 billion on apparel in 2015, and that figure will reach $368 billion in three years.

If the Muslim fashion in your mind is still stuck with a black robe and a veil, you're sadly mistaken. The truth is that a huge wave of new demand for Muslim fashion is on the way!

In the fashion world, Muslim fashion is also known as "modest fashion": slightly longer clothes, looser designs, higher necklines, and so on, are its distinguishing features.

In fact, Muslim fashion has long been on the minds of major fashion brands.

Take the two fast-consuming fashion giants Uniqlo and H&M for example, Uniqlo in 2015 to find British designers, Islamic believers in Hana

Tajima cooperation of a women's clothing series, on sale in Southeast Asia, where the Muslim population accounted for 24.1%; and H&M that year's advertisements appeared in the advertisements of Western fashion brands. the first Muslim woman to appear in a hijab.

There is no doubt that the development of fashion in the Islamic world is attracting wider and wider attention, literally setting off a Muslim fashion revolution!