1. Think clearly about what you want before choosing a site

Choosing a site is not an isolated matter, it is to lay a solid foundation for opening a store and establishing a brand image, and get continuous improvement. You must first consider the positioning of brand, market, price, geography, people and channels. Before opening a shop, you should ask yourself these questions, and then talk about the location after you have made it clear.

2. Don't "bargain"

A good store location, with high rent, will bring good revenue, and the proportion of rent will gradually decrease. Poor store location, low rent and weak revenue, the proportion of rent will be high for a long time.

3. Who is your neighbor?

A good store site can enhance the brand image. At this time, we should consider "who is our neighbor". Many times, consumers will judge your brand strength according to what brand your neighbor is.

at the same time, a good store site also has the phenomenon of business borrowing, and the promotion effect brought by a good store site also lays a good foundation for brand expansion again.

4. Be "visible"

When choosing a store location, you often encounter a business district environment with a small single floor and a high depth. At this time, the first floor is often the tonality of the shopping center, and most of them are difficult to get the location of the first floor. Then, when choosing, try to see the store logo from a distance, or you can see it by sweeping the elevator. Try to avoid the location that is difficult to see, and it is easy to reach. The best direct route can be reached, and the property conditions must be available. And must comply with the relevant laws and regulations of the government, for example, whether the nature of the house is for commercial use, whether it can apply for a business license ...

5. Passenger flow

According to passenger flow, it refers to the number of people passing by in front of the door. The easiest way is to send someone to count, but you must choose a fixed time period when the target consumer group will spend.

6. Sales

Compare the above-mentioned passenger flow and the number of customers obtained from the opened stores and the target area, and then make a percentage fluctuation. This can also be used as a sales forecast.