Do not add a copy. When mapping, try to use a copy without any promotional information. If there are activities in the store, you can add some promotional copy. The design requirements of creative drawings of standard categories are relatively high, which need to be unconventional, but not too low. Interest points and product selling points are displayed on the creative map, and the copy design should be relatively high-end in order to have a higher click-through rate.

Do you need to add a copy to the standard product mapping?

When mapping, try to use a copy without any promotional information. If there are activities in the store, you can add some promotional copy.

How to map standard products?

Because standard products rarely involve the problems of drawing selection and measuring money, only creative drawings with high click-through rate need to be measured, which directly affects the quality score.

The click rate of standard products is directly related to the location and creative map.

Therefore, we need to constantly optimize the creative map of the through train until we test a creative map with a click rate higher than the industry average.

The design requirements of creative drawings of standard categories are relatively high, which need to be unconventional, but not too low.

Interest points and product selling points are displayed on the creative map, and the copy design should be relatively high-end in order to have a higher click-through rate.

Compared with non-standard products, it is relatively difficult for standard products to start. Investment promotion, stocking and brand authorization are all tests, and at the same time, we must increase product sales and reflect the price advantage as much as possible.

However, there is another feature of this kind of products, that is, once they are ranked, they can continuously bring traffic.