The incident happened in a restaurant in Jiangsu Province, customers were told that there is no paper menu, you need to scan the QR code and pay attention to the public number before you can order. The mandatory scanning of QR codes has angered consumers, and the restaurant may face a lawsuit from users.
There are many similar cases in the restaurant industry across the country that require users to pay attention and authorize them to order food. The QR code behind the reliance on WeChat small program, the development of the authority is completely in the hands of the store or three-party development company, not only to obtain the user's private data is more convenient, but also the lack of effective regulatory measures.
What benefits can code ordering bring to restaurants and why are more and more restaurants joining the team.
The most intuitive embodiment of the production of paper menus, especially the frequent replacement of the menu of the restaurant can save a lot of money, electronic menu more intuitive and convenient; reduce the configuration of the waiter, before the user order registration completely by the waiter to record manually, and now the user can complete the order by themselves in the system.
In addition to the reduction in operating costs, there may be a source of profit that we can not see. Once the user authorizes the small program, the background server will be able to obtain a large amount of user information. For data analysis, can get a lot of valuable things.
In addition to the user's private data can be trafficked, the user's habits, hobbies, tastes, etc. can also be analyzed for precise advertising input use.
Jiangsu Provincial Consumer Protection Commission and the Provincial Catering Association also gave the initiative, catering business services should be diversified, can not only provide scanning code ordering, should be retained manual ordering services; can not force consumers to pay attention to the public number of the merchant, the user's private data can not be violated; once there is a forced consumers to order the behavior of the consumer, will be in accordance with the relevant procedures to help consumers defend their rights.
Only if consumers eat with confidence, comfort and peace of mind, restaurants can prosper. If you only care about the immediate small profits, put the cart before the horse, I believe that the closure is not far away. About the mandatory code ordering thing, how do you think, whether you have the same encounter?