Dong Siyang's entrepreneurial legend

Dong Siyang took the lead in introducing a new concept of organic catering in China and advocating a new way of organic life; She is determined to become the most outstanding female entrepreneur in Chinese history. Let's take a look at the story behind her entrepreneurship.

One day at the age of 16, Dong Siyang, a college student, discovered business opportunities. Since then, she seems to have embarked on a smooth road to business and her career has been quite smooth.

Even today, when she is about to open the first organic restaurant in China, she still thinks that her business model has a strong market appeal.

Some people say that she became a billionaire in her early twenties, and all these funds depend on her hard work. Some people think that she is still limited to "success" and her vision will be too narrow. After all, the world is full of colorful "value diversity"; Some people worry that her past success will have an impact on her future career. After all, shopping malls dare not say that they are full of machine fraud, but at least they are full of crises and uncertainties.

at the age of 16, she embarked on the road to success

I don't know how many times Dong Siyang told people the story of her age of 16. Anyway, this is the first time I heard it.

Dong Siyang was born in 1985, originally from Taiyuan, Shanxi, but grew up in Taiwan Province since childhood. At the age of 2115, I studied in Singapore, graduated from Nanyang Technological University in Singapore in 2116, and went to Stanford University to study for an MBA.

studying abroad is the first change in her life. Because her grandparents and parents were doctors, Dong Siyang lived in a medical family environment since childhood, and her family education was very strict. However, she should have been influenced by the family atmosphere, but she had a lively and cheerful temperament, daring to think and dream. Now, she is the chairman of Hong Kong Fengbo International Group Co., Ltd., the executive president of Shanghai Xikeduo Chain Restaurant Co., Ltd., and the vice president of Asian smart women.

One day at the age of 16, Dong Siyang passed a bookstore. This bookstore is selling a book, The Legend of Asian Entrepreneurs. "This book is very thick and expensive, but I bought it. Buy it and watch it. Starting from Li Ka-shing, we can see that he started from scratch, experienced pain and turmoil, and shed tears. In fact, I wanted to be a secretary when I was a child, because I saw on TV that many female secretaries around bosses were very beautiful, so I fantasized about being a secretary when I grew up and my boyfriend was the boss. Hehe, the idea was naive at that time. Later, I wanted to be a stewardess. I didn't know what I was going to do. Until I read this book, I was sure that I would become a very outstanding entrepreneur in Chinese history in the future. I think this kind of life is more valuable and can make more contributions to society. I have strengthened this goal along the way. "

dreams start with reality. This book promoted the second transformation of her life. She began to use her spare time to independently run her own small shop with only two square meters in school, selling all kinds of trinkets; Later, it was found that the mainland was well supplied and the price was cheap. At that time, she was only 17 and a half years old and went to Yiwu, Zhejiang Province to buy rare trinkets in Singapore.

Her school is far from the city, and the "Hainan Chicken Rice" school, which is popular among local people, is not for sale, so she thinks it is a new business opportunity, and tries to lobby merchants to deliver the goods for the school and earn the difference herself. The small experiment in school has accumulated valuable business experience for her and cultivated her keen market insight.

The third change in Dong Siyang's life came from meeting Chen Anzhi, an internationally famous "master of success". "At that time, this course was very expensive. It took me a month's pocket money for two days. I gritted my teeth and listened to it, which benefited a lot. It's full of elites in the mall. Here, I also know what real success means. Everyone looks at me and is willing to help me. "

Influenced by the successful learning environment, she was deeply fascinated by the successful learning course and had the opportunity to attend various investment fairs and business celebrity banquets. Her first bucket of gold came from a Malaysian gardener she met at a trade fair. Singaporeans believe in geomantic omen. They buy orange trees and put them at home for good luck during the Chinese New Year. However, Singapore is located near the equator and belongs to a tropical rainforest climate country, so there are very few orange trees. Every New Year, many dealers in citrus reticulata will import a large number of orange trees from some neighboring countries to meet the demand of the local market. Dong Siyang's first reaction was that it was a very rare business opportunity. Through communication with the gardener, she quickly reached an agreement with the gardener: orange trees were planted once every two days, with 51 trees each time. Later, she installed some small ornaments like Christmas tree on the orange tree and sold them online. Years later, she found that she had 511,111 Singapore dollars in her account.

success, mistakes and dreams

people who do business always have opportunities. The market is full of resources, waiting for transactions. What matters is your vision and your determination.

once, she attended a Qingdao investment promotion meeting in Hong Kong, and found that Singapore needed nurses very much, and Shandong might organize many nurses to work in Singapore. So she talked with the deputy mayor of Qingdao, and talked with hospitals and health talent schools in Qingdao. Soon after, the first nurses arrived in Singapore by boat.

of course, she also made mistakes. "The biggest mistake in my life was in 2115. At that time, an industrial park was to be developed in Bataan, Indonesia. I hope that real estate developers from Japan, Singapore and other countries will come to settle in. They divided the industrial park into four districts. ABCD。 Zone A is for Indonesian locals, Zone B is for Southeast Asia, and Zone D is for Europe and America. In 2115, the political situation in Indonesia was very unstable, and the interest rate of banks dropped. Originally, the local banks in Indonesia promised to lend us the money, but due to the serious flood disaster in Indonesia, they decided to withdraw the money for their own use. Therefore, our investment failed. This failure taught me a great lesson. My reflection is great. On the one hand, I am still a layman in real estate, and I don't know enough. On the other hand, I don't have enough awareness of risk prevention, and I just rush in with my passion and impulse. "

" I still want to return to real estate in the future, where I come from. I have a group of financiers planning to go public for me. I hope to gain greater social recognition in this way. Organic restaurants have joined directly to a certain extent, and I still have to return to the real estate industry. "

The first organic restaurant in China

In March 2117, Dong Siyang came to Shanghai and registered Shanghai Xikeduo Chain Restaurant Co., Ltd. What she wanted to do was to open the first organic restaurant in China.

China's organic industry has just started. An organic restaurant can integrate existing resources, stimulate dull passion, and find exports for a large number of organic products.

"China's leisure industry has just started. In big cities, the hardest thing to find is a place to eat, and the hardest thing to find is a place to relax while working. If organic restaurants are integrated with the concepts of tea restaurants and cafes, it may be a way out. We talk to Eastern Airlines and travel agencies, so that customers can enjoy a lot of services in our restaurant. Our restaurant will also be a book, such as environmental protection books, cultural books and art books, and we will provide some for customers to read. " Dong Siyang said.

if you want to do business, you have to be pure, and if you say organic, you have to be organic all the time. "It is expensive to run a restaurant, and we want to run a chain. If we run a store, I will open an organic business club. To engage in chain stores, we must be popular and the price should be favorable, so the road we take is small profits but quick turnover. Like kale, the inorganic cost is 1. 5 yuan, if it is organic, the cost is 3 yuan, which is double the relationship. Earn or not? Earn. Do you earn much? Not much. For example, if I sell 18 inorganic, I may sell 22 organic. It's not the kind that makes people feel expensive when they see it. I don't sell all organic products either. When I enter the market, I belong to the leader and guide consumption. I need strategies to ensure my sustainability. Every customer comes in, we will publicize how organic it is. 71% of the people don't believe it, and 31% may try it. If the enterprise wants to be long-term, it should also consider the profit.