College students in the school business project plan (General 5)
In the development of a constantly accelerating society, the need to use the business plan more and more occasions, business plan will not only enhance the entrepreneur's own confidence, but also enhance the investors and partners of the entrepreneur's confidence. General business plan is how to develop? The following is my collection of college students in the school business project plan (general 5), welcome to read and collect.
Student entrepreneurial project plan 1
The company adheres to the "market-oriented, customer satisfaction for the purpose of" business creed, "innovation, enterprising, integrity, enthusiasm" spirit of enterprise. "People myself and, from the strict from the high" business philosophy, service to the public, back to society.
First, services and products
Our company's position is a new education industry and service industry, the main customer groups for rural areas have a certain consumption ability of students and parents. The company employs lecturers from Tianjin University, Nankai University and other well-known universities with excellent grades, through three rounds of trial lectures, batch classes, 360-degree assessment, etc., for the majority of rural students to provide inexpensive and high-quality courses. In addition to face-to-face courses, for the characteristics of rural students who are more dispersed, we provide online distance education platform and burn some courses into CD-ROMs to maximize the individual learning needs of students. During the summer and winter breaks, we organize training camps, invite famous professors and outstanding senior students to communicate with students, and organize practical activities to cultivate comprehensive quality.
Second, market competition analysis
Rural education is the focus of China's education reform and development. According to the statistics of authoritative organizations, the rural population of China (Mainland) accounts for 65% of the country's total population, and the population quality is low, with x billion illiterate and semi-illiterate people, 35.9% of illiterate and semi-illiterate people in the rural employment population, and 37.2% of elementary school educated people, and the number of college students per 10,000 population is x, and the average literacy level is x years. In recent years, the gap between urban and rural education and knowledge has widened markedly as a result of unbalanced education spending, centering on teaching facilities and teacher levels in public schools. And as the demand for rural education has increased, the need for formal private training institutions in rural areas has also increased significantly. Currently, most of the training is organized by non-formal individuals, or by some urban training institutions in the form of public lectures for short-term training, the teaching effect is minimal.
To make up for the gap in rural education, the company's core competencies in education and training are as follows:
1, inexpensive, the teachers hired for the university students, the cost of instruction is low;
2, the company has a set of perfect training and assessment system, the quality of the course is guaranteed;
3, with a distance learning platform, teaching CD-ROMs and other teaching resources are abundant.
Third, marketing
In order to hit the company's brand, we will invest a lot of money to publicize the product. First of all, the company's course products, prices are reasonably subdivided, set different prices. In terms of marketing, the initial stage through the market penetration strategy, publicize the corporate image, build the brand, increase market share; later to strengthen the development and design of the curriculum, enrich the content of the lessons, the introduction of new products, and the focus will be shifted from the hard publicity to the cooperation with various schools, organizing various types of competitions, the establishment of awards and scholarships, and so on.
Four, capitalization description
The company plans to register capital of x million yuan, of which each founder of the self-funded xx million, to ensure that the team of management of the company.
V. Investment Compensation and Exit
At present, there are three main ways to withdraw venture capital in the international arena: IPO, acquisition, and write-off. Among them, enterprises using the IPO method usually have to have the support of a sound capital market; while the write-off means the failure of the venture enterprise. Therefore, in light of our company's business objectives and the current situation of China's capital market, we have decided to adopt the method of acquisition by the managers themselves or by the venture capitalists to continue to hold shares and become strategic investors. We are confident that the second method will be the first choice of the venture capitalists, and that if the first method is chosen, we will realize the complete exit of the venture capital in the fifth year.
Sixth, risk analysis
Although Qiming Education has a broad sales market and a wide range of customer base, but the risk is certain to exist, so the team will be a strong sense of responsibility to the investor is responsible for a comprehensive analysis of the company's operation will be encountered after the various risks and coping strategies.
VII, business forecast and financial analysis
Based on the company's large cash flow, fast turnover characteristics, the company to establish a set of good financial system system, the implementation of pay-as-you-go financial system, so that every penny can be used, and constantly appreciate.
First, the basic situation of the founding of the enterprise
1, the name of the enterprise: Canton style soup store
2, industry type: service
3, the prospects for the development of the industry: Shanghai has a huge consumer market for food and drink, there are many people who like food, in particular, the soup is very popular. People are very popular, including Hong Kong, Macao, Taiwan and Guangdong people are more so.
4, the main products (services) and business scope: all kinds of soup
5, the entrepreneur's personal situation: I love all kinds of food.
6, the basic conditions of entrepreneurship: the project proposed - Cantonese soup store
funds partly self-financed, partly borrowed
site is scheduled to be near the mature residential neighborhoods and commercial circles
7, the current difficulties and intentions: the current difficulties is the lack of funds, and intends to Self-financing.
Second, the project's market analysis
Reasons for choosing the project: the soup market is still to be developed, belongs to the sunrise industry, good food is people are happy to accept.
Reasons for choosing the venue: suitable for opening in mature neighborhoods and commercial circles nearby, easy to develop customer base and expand the market.
The basic situation of the market survey: Shanghai's food market is popular in all kinds of stalls, snacks, small and medium-sized restaurants, teahouses in a specific range of soups without specialties, and restaurants, hotels are basically only selling home-cooked small dishes, there is no conflict between them. Market research shows that: Shanghai's population generally pay attention to the quality of life, pay attention to the quality of food, their own health is very important, the market potential is huge.
Walking Street (200~500 meters radius), the residents of about 1,000 households, the working class, most of the better spending power. Living business district (within a radius of 500~1000 meters), high-grade residential areas, about 400 households, the consumer concept of avant-garde, high consumption level. Near the business district (within a radius of 1,000 to 2,000 meters), the downtown area of about 3,000 households, a variety of snack types are numerous, there is no soup specialty snacks. Overall the market potential is very large, the consumer structure is reasonable.
Target customer analysis: the customer target lock for the store around the household group and the work group, the customer mostly for the working class, as well as businessmen, tourists, students. The above customers have a certain spending power. As long as the price of the service is positioned at a moderate level, it is believed that it can be recognized by the customers.
Competitor analysis: pedestrian street near two hotels, three snacks, specialty restaurants, such as: auspicious wontons, KFC, McDonald's, Crestin pastry store are located here, indicating that this place is very strong consumption, is the place where businessmen have to fight. Although there are many competitors, but our service program is different, so these competitors from the same industry competition does not become rivals.
Product (service) market positioning: services are located in the catering industry, mid-range prices. To win customers with quality products as well as quality services.
Third, marketing
Product Service Features Product Recommendation Features Cost Price Selling Price
Sassafras, jade bamboo, corn, old chicken soup nutritious, tasty, delicious, nourishing 8 yuan 16 yuan
Bamboo Shoots, Lotus Seeds, Grouper Fish Soup is fresh, nutritious, nourishing, nourishing the face 10 yuan 18 yuan
Ham Steamed rice with mushroom, chicken and chicken is nutritious, fresh and delicious $8 $15
Promotions: membership, holiday discount system, gift promotion system, home delivery, advertising promotion system
Distribution channels: through the addition of stores to form a chain.
Competitive advantage: relatively few related industries, has its own characteristics, in the development of mature business district is easy to attract customers.
Fourth, the business organization
No. Job title number of people job job content salary amount other
1 owner and manager 1 full responsibility 1000
2 chef 2 soup cooking 1200 yuan
3 waiter 2 delivery and lobby services 800 yuan
Business organization and management measures: management measures, the use of attendance system and compensation system, commission system, is conducive to improving the enthusiasm of the staff to do their jobs with heart.
Fifth, economic analysis
Investment budget and funding plan:
1, join the investment of 50,000 yuan, of which 20,000 yuan in franchise fees, 20,000 yuan deposit, 10,000 for the purchase of food and beverage utensils of Cantonese soup.
2, liquidity forecast, of which ① start-up costs 18,000 yuan, including advertising and publicity 0.4 million yuan, 14,000 yuan of decoration. ② add store counter and soup raw materials 10,000 yuan. ③ 3 months expenditure working capital is expected to be 20,000 yuan, including 3 months rent 12,000 yuan, wages 0.9 million yuan, 0.4 million yuan of daily expenses. ④ Unforeseen expenses 0.4 million yuan.
Six, risk factor analysis
Risk factor analysis:
1, site selection risky
2, the use of personnel
3, product quality assurance
4, the assessment of the surrounding population's ability to consume.
Risk prevention countermeasures:
1, the choice of venues can ask professionals to select
2, the use of personnel should be carefully screened, regular training
3, product quality should be checked from the source, and seriously do a good job in each process
4, to do a good job in the market research, the crowd of people who have a sufficient estimation of the spending power.
Seven, the business start-up period business objectives
1, according to market forecasts, after the opening of three months to try to complete the average daily sales of 300 copies, 6-9 months to complete 900 copies. In the first year, we can basically keep flat and have a little surplus. Focus on stabilizing customers, cultivating members, and stabilizing the enterprise system.
2, the second and third years of development-oriented, the development of personal consumption at the same time to carry out the development of group consumption, so that the turnover to reach the accumulation of funds in order to develop other stores.
college students in school business project plan 3First, background
The industry after nearly two years of rapid development, gave birth to a large number of P2P platform, but the industry concentration is getting higher and higher, and gradually formed national and regional oligopoly, the whole industry competition gradually tends to be white-hot, but also full of opportunities. The customer acquisition cost of the whole industry has been pushed to a very high, the current industry to obtain an investment user cost has been more than 3,000, and the amount of investment per capita, but three to five million, which is still not calculated in the case of user turnover, so if you want to get 10,000 effective investment users, marketing costs of more than $ 30 million, which is not taking into account the cost of staffing, rent, and some other additional expenditures.
The industry's customer acquisition difficulties, in fact, are all the results of everyone's one-sided imitation, excessive marketing, we cooperate with the travel agency as an entry point, to the travel agency credit, positioning 80, 90 after the pursuit of freedom, happy groups, on the one hand, to do travel consumer finance installments, on the one hand, for them to manage their finances, to do the travel fund. For them to save money, convenient for them to travel. At the same time, the later development of apps, cut into the travel social, high-end line design, tailor-made travel lines for users.
Second, industry analysis
At present, the entire p2p industry user number of nearly 2 million, while the Internet financial users have more than 100 million, according to xx statistics, more than 90% of the Internet financial users are 70, 80, 90 people, and these people in addition to the habit of Internet financial management, but also at the same time. More than 60% of these people have become parents, because in the Internet financial industry gradually fierce competition, the industry does not lack of innovation, similar to the positioning of the first parents of the baby wallet, to the moonlight family positioning of Nine Wealth under the hand save, to the senior white-collar and middle-class stage positioning of the xx under the staff of the treasure.
Baby wallet is a specialized for first-time parents, but also have the Internet financial habits of the user groups designed to take advantage of the parents love their children's emotional marketing to position in the on-line one month time quickly gained more than 100,000 registered users, in the absence of too much marketing promotion, just rely on the recommendation between friends and viral marketing, and at the time of their rapid accumulation of users, later will be able to Cutting into the maternal and child e-commerce market.
At present, the existing 100 million Internet financial user groups, but also the main users of the travel market, according to statistics more than 70% of more than 80% of the post-1990s travel more than once a year, and the existing market share of the domestic travel market is nearly 3 trillion or more, more than 50% of more than 80, 90 after the consumer groups a year more than twice a year to travel, and these groups of users have a relatively These user groups have a relatively good credit environment, but also have a certain repayment ability and willingness, at present, including xx, xx travel network have begun to do Internet finance to the user to do travel installments. And including xx bank, xx bank also began to cut into the travel agency and with some of the country's larger ota company cooperation, to give its users credit.
At present, China's consumer finance market development is less than 30%, far below the level of Europe and the United States and other countries, and now a large number of real estate companies, e-commerce, banks have been in the layout, carefully reclaimed this blue sea, according to xx statistics, 20xx years the domestic consumer finance market will reach x trillion. And the travel consumer finance, will occupy a relatively large proportion of the market.
Three, our development positioning
Different from other Internet financial platforms, we are focusing on the field of tourism segment, and a considerable part of the Internet financial users, they are also a tourist crowd, through the tourism consumption installment cut into the tourism industry, for a large number of travel agencies to increase additional revenue, expansion of the market, increase profitability. At the same time, we for travel users financial management, management of assets, so that they wealth appreciation, can facilitate the next trip, and our platform is only intermediary, the later we develop medium and high-end travel routes, specializing in customized services for tourists, including hotels, air tickets, tour guides, routes, activities, projects, for vip users to provide high-end services.
The platform will later develop apps to increase travel social friendships, as well as self-referral to apply for the function of the traveler, through the way of socializing, time sharing, will greatly increase the interest of the trip, while increasing the company's brand degree, increase the stickiness of the customer and the frequency of use, at the same time to produce a large amount of precipitation content.
China's travel industry has gone through self-help tours, group tours, and now the public has reached a certain level of affluence, so more is the pursuit of the spirit of the experience above, medium and high-end travel, vacation and leisure, and even the delivery of such travel agencies, easy and lively travel will be the mainstream of the future.
The company's initial stage is mainly the development of mobile WeChat, docking travel agencies to cooperate, design financial products, set up a marketing team, the current mobile Internet is already a trend, the cell phone will be connected to a variety of consumer scenarios, we through the mobile WeChat's entry to the product innovation and new media marketing to obtain the flow and users, and through this product will be all of the consumer scenes together, the company will also be able to provide a more efficient and effective way to improve the quality of life. Users, and through this product to connect all travel agencies together. The initial team is planned to be 8-10 people, including commercial personnel to negotiate with travel agencies, new media operation, customer service, financial product design, risk control personnel, as well as artists and technicians.
V. Percentage of each business segment
In the future, we will design high-end travel routes to increase the amount of new profit through the group and other services throughout the process, and will develop an app, which will have a travel social networking, community sharing functions, through the points system, the travel coins to motivate the user's activity, and the accumulation of a certain travel coins can be exchanged for some outdoor supplies, which can be used in the future. The accumulation of a certain amount of travel coins can be exchanged for some outdoor supplies, and even rewarded with free trips. Through the text, pictures, travel diary sharing to make the platform inside a large number of content precipitation, and these can be through the WeChat, self media to disseminate and marketing
The plan is to do 1 billion turnover in the year, at the same time there are 10-20 their own design of the exclusive travel routes, the number of travel times to reach more than a thousand people, the number of users will be more than 100000 Then go to expand the market, including the formation of their own risk control team, collection team, marketing, branding, as well as in cooperation with various tourism real estate companies, designing vacation tours and other products. We hope to break even within a year, while holding a certain market share. And can have a sustained profitability.
Six, profitability analysis
According to our plan of 1 billion 'volume to calculate, with a 4% interest rate spread, we from the travel agency side of the gross profit can reach 4 million, customized routes to thousands of people to calculate, per person to calculate the time of 6,000 yuan, the gross profit margin of 15%. Gross profit of nearly 900,000 yuan. Conservative estimate can reach 5-10 million revenue in a year. According to the 10PE calculation, the introduction of venture capital investment in the a round, the company valuation of more than one hundred million.
Later if the introduction of capital we will accelerate the introduction of the development of business expansion, especially through the national travel agency, unlike Toutiao, we are the beginning of the tourism consumer finance as an entry, the later can also be integrated with the line to provide value-added services, in accordance with the estimate, within a year can reach the balance of profit and loss. Relative to the domestic ota company, we have a very clear profit model at the outset, can differentiate competition, rather than fall into the strange circle of burning money to obtain users.
The future business segment can also involve cooperation with hotels, tourism real estate, vacation and other projects, to create additional value for users, but for the time being, it is only expected, and its ability to generate revenue can not be predicted now.
At present, the domestic online travel company for the tourism industry penetration rate has not exceeded 10%, while in Europe and the United States has been more than 50%, so there is still a great deal of room for improvement, with the continuous improvement of the domestic income level, the future of outbound travel, high-end personal customized tours, will be presented with the momentum of the outbreak. And the tourism consumer finance, outdoor, vacation tourism will also continue to increase market share. In the next ten years, the tourism industry will be a fast-growing industry.
college students in school business project plan 4First, the background of entrepreneurship
In recent years, China's food and beverage industry is developing rapidly, food and beverage varieties, the number of stores is rapidly increasing, all types of restaurants, hotels are endless, the industry is becoming increasingly competitive. At the same time, foreign fast food landing on China's catering industry has also put forward a serious challenge. With the foreign fast food into a large force, a new mode of catering operations - chain management gradually by the majority of practitioners of concern. Chain management has changed the traditional way of small production and operation, effectively reducing operating costs, expanding market share, and bringing great economies of scale to enterprises. Domestic insights have begun to use the chain as an effective means of development of production and operation, such as Beijing Quanjude Roast Duck Group, Dong'an Catering Group, Tianjin Dog Li Group, Dalian Bohai Hotel Group, etc. are at the forefront of the domestic food and beverage industry chain, the scale of the development of the industry has played a catalytic role. But in general, China's chain management, especially in the catering industry chain management is still in the primary stage. Vigorously develop chain management is an effective way to improve the economic efficiency of the catering industry and the road.
Second, the store profile
The store is located in the center of the university gathering, the main target customer groups are college students, teachers, and working people. The business area is about 80 square meters. We mainly bring breakfast, lunch, dinner and special cold drinks and casual dining. Breakfast is characterized by snacks. There are many varieties, full flavors and rich nutrition, so that diners have more choices. Lunch and dinner, on the other hand, focus on healthy dishes. The restaurant adopts the self-service fast food method, so that customers have a simpler dining environment and more space to choose. The restaurant is decorated naturally, casually, but also has a modern flavor, the wall is light and warm tone, the kitchen layout is reasonable and exquisite, good lighting, the overall sense between the family kitchen and hotel kitchen nature.
Initial (1-3 months)
The main product is for the city of three groups of different health conditions of the meal, the market strategy through the heart of the effective marketing strategy, to occupy the Chinese restaurant and health care drugs market share; set up a "green food" good brand image, enhance visibility, The company's initial investment has been recovered, and marketing has been carried out with great care.
Medium-term (1 year)
Consolidate and expand the existing market share, and further improve the restaurant's management system, improve the scientific management level of the enterprise; start to prepare for the brand expansion of the necessary corporate image recognition system, a unified advantage of the characteristics of the meal, a unified management model and other aspects of the construction.
Long-term (2 years)
At that time, the restaurant operation has entered a stable and good state, with the enhancement of the power and influence of the enterprise, the range of services can no longer meet the needs of potential customers, the way to franchise, to open up new market space, expanding the scope of radiation and influence of the restaurant.
Third, the development strategy
1, the restaurant opened before the advertising campaign, because the main customer base is for students, and students in the speed and breadth of information transfer is very large, so the publicity may not cost too much effort, just flyers or multimedia and other forms of simple advertising can be.
2, the restaurant takes the buffet way, free tea and fresh soup. And the quality of rice is relatively better than the competition, can be used in different ways, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers. In addition, the restaurant is also based on different festivals and set up a characteristic couples package, which will also become a major feature of the restaurant.
3, there are many students accustomed to a three-point-one-line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the geographic location selection will not be too far away from the campus gate. The restaurant will also introduce delivery service in due course, which will be done according to different conditions. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for delivery of takeout must be delivered delivery fee, so there is an advantage, such as one person want to call for takeout, in order not to pay the delivery fee will be pulled up on the other two takeout, so it is also able to increase sales.
4, the restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and waste can not be dumped.
College students in school business project plan 5
First, the project business summary
Second, the business description
The plan and the objectives to be achieved, mainly including:
1, research funding
2, to information technology as the main body (including: integrated wiring, database maintenance, video surveillance, print advertising category)
3, products and services
Production and management plan. Mainly include the following:
1, to information technology as the main body (including: integrated wiring, database maintenance, video surveillance, print advertising category)
2, the company's production technology capabilities
3, quality control and quality improvement capabilities
4, to be purchased to the production equipment
5, the project's production control process
< p> Fourth, marketingxTarget market, the following issues should be addressed:
1, integrated wiring, database maintenance, video surveillance, print advertising category 2, the middle-end customer base is dominated
3, we are 2 years entrepreneurial plan to upgrade the company to a qualified integrated professional company
4, first of all Huadu market as the basis, and gradually to the Pearl River Delta development
5, the use of existing market platforms to gradually develop the business x industry analysis, should answer the following questions:
1, the marketing organization project department and marketing team and construction as the main body
2, the marketing channel is currently the use of existing resources and the team on the development of the target
3, the advertising strategy to network Website as a promotional platform
Fifth, the management team
x A comprehensive introduction to the company's management team, including:
1, the company's management structure, major shareholders, key employees, salaries, stock options, labor agreements, rewards and penalties and the composition of the various departments should be clear form of display
1, the company's management body, major shareholders, key employees, salary, stock options, labor agreements, incentives and punishments and the composition of each department to show the form of < /p>
2, to show your company's management team's fighting force and uniqueness and distinctive cohesion and unity fighting spirit x list the key people of the enterprise (including the founder, directors, managers and key employees, etc.) one of the key people x business *** how many full-time employees (fill in the numbers) x business *** how many part-time employees (fill in the numbers) x not yet have a suitable candidate for the key positions x management team Strengths and weaknesses x Talent strategy and incentive system x External support:
Six, financial forecast
x Financial analysis includes the following three aspects:
1, the main to provide the cash flow situation, balance sheet, profit and loss account, and the annual financial summary report
2, investment plans
(1) clear arrangements for the proportion of the equity of both investors
(2) arrangements for the income and expenditure of investment funds and the preparation of financial reports
(3) arrangements for the extent of the investor's involvement in the company's operations and management
3, financing requirements for the implementation of the project. Planned progress and the corresponding allocation of funds, schedule. x Investment and return x Briefly describe the amount of venture capital investment in the current period, exit strategy, the amount of expected return and schedule?
VII. Capital Structure
x Table of current capital structure
x Describe what kind of investor you are looking for? (including the investor's understanding of the industry, capital, management support, etc.)
VIII. Risk analysis
x Risks and countermeasures faced by the enterprise
IX. Other explanations
Omitted
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