A variety of negative news surrounded by public opinion pressure, the restaurant's own problems is the public does not lose his fundamental reason .

Early in 2014, Han Han and two friends (one is the founder of a well-known domestic literary website, has been single-handedly red Ning Caijin, Anne Baby, etc.). The other is a Michelin-starred chef and gourmet chef with a reputation in the catering industry) set up Shanghai Yejian Catering Management Co., Ltd. and created the "Glad to Meet You" catering brand. In the past two years, "Glad to Meet You" has opened stores in Shanghai, Guangzhou, Beijing, Chengdu, Hangzhou, Ningbo, Wuhan and other cities, and the restaurant, which has been described as "Shanghai's most literary restaurant," has opened almost all over the country. In some aspects is undoubtedly the advantage of the star restaurant, but at the same time, also puts a higher demand on the star restaurant, if only the star investment background as a marketing or money-grabbing gimmick, will not only hurt the brand itself, but also hurt consumers.

While the store has become popular at the speed of sound across the country, the business development of the Ningbo store has not been smooth. It is reported that the Ningbo store was trial operation on August 10, 2015, at first because of Han Han's signboard business is hot, every day the line is long. However, some netizens said that soon after the opening, several times to eat in the restaurant, the other side can not invoice. Later, Ningbo Haishu District Market Supervision Bureau investigation confirmed that the restaurant is indeed operating without a license, fined more than 280,000 yuan, affixed a seal to suspend business. Although soon to get a license to reopen, but business is not as good as before.

Data shows that at present, "happy to meet you" has opened to do multi-brand layout attempts, at present, in addition to happy to meet you restaurant, "happy to meet you" under the banner of the Nice Café Zan Café, the hill cafeteria, etc. involves a number of food and beverage business of different brands. In this regard, some industry analysts believe that the launch of multiple brands under "Glad to Meet You" is probably an attempt to utilize the celebrity effect in multiple fields, as well as a preparation for the opening of franchising in the future.

For "Happy to meet you" debt collectors door to door, some industry insiders believe that "happy to meet you" because of the background of the star investment, and therefore comes with a star aura, in terms of marketing than other catering new brand more pleasing to the eye. And compared to other celebrity restaurants, "I'm glad to meet you" in terms of product is also intentionally bundled with the star, in the decoration, menu design and all aspects of the investment behind the star close to recruit more consumers.