Chopsticks are indispensable tools for China people. Chopsticks originated in Shang and Zhou dynasties and have a history of 3000 years.
It can be said that China people have deep feelings for chopsticks. It is not only a tool to help people pick up food, but also endowed with many meanings such as missing, inheriting and watching.
Chopsticks are small, but in this huge market of 654.38+0.4 billion people, the scale of the industry should not be underestimated. And with the expansion of the influence of Chinese food, the demand for chopsticks in overseas markets will continue to increase.
In this low-key small industry with huge room for growth, head enterprises are constantly emerging, and A shares have finally ushered in its "first chopsticks"!
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360 lines, each line is a champion. Nongfu Spring earns 20 billion yuan a year by a bottle of water. Today, Shuangqiang Technology has been successfully listed with a pair of bamboo chopsticks.
Strangely enough, this year's A-shares ushered in the "first share" competition of various mass consumption. There is also the newly registered "First Scissors" in Zhang Xiaoquan, where the "First Chopsticks" dual gun technology has been listed.
On August 5th, Shuangqiang Technology Co., Ltd. (referred to as "Shuangqiang Technology") was listed on Shenzhen Stock Exchange and became the "first chopstick".
The IPO price is 26.4 yuan/share, which is the daily limit at the opening of the day, and it is reported to be 38.02 yuan/share, soaring by 44.02%, with a total market value of 2.737 billion yuan! After two consecutive trading days, it closed at 46 yuan/share today, with the latest market value of 33/kloc-0.20 billion yuan.
According to public information, Shuangqiang Technology, established in 2002, is a leading domestic supplier of daily catering kitchenware, and is committed to the research, development, design, production and sales of daily catering kitchenware. The company's products mainly include chopsticks, chopping boards, spoons and shovels, labels and other five categories of catering kitchen utensils, with more than 65,438+0,000 items.
The world's largest chopsticks manufacturer, Olympic chopsticks, Expo chopsticks-numerous honors! How awesome is the "first chopsticks"?
According to the prospectus, Shuangqiang has been focusing on daily dining kitchen utensils such as chopsticks for 20 years, and its current annual sales volume exceeds 300 million pairs. Double-gun technology produces about 320 million pairs of chopsticks every year, more than 65,438+/kloc-0.0 billion chopping boards, 9 million spoons and shovels, 8 billion toothpicks, and 3 million other kitchen utensils.
It is worth mentioning that IPO-which is being born among those businesses full of market flavor-Zhang Xiaoquan, a scissors brand with a history of 400 years, is about to build the "first scissors";
Many people may not have heard of the delicious brand of pre-cooked dishes, which was listed in April this year, with the latest market value of 6.5 billion; There is also a couple's shop selling Barbie food made of steamed bread. After listing, the market value has reached 9 billion ... These companies often appear in our daily lives, but almost none of them have entered the vision of venture capital institutions. This is a dramatic scene.
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How big can an enterprise that started with chopsticks do? The answer of double gun technology may be beyond your imagination.
From 20 18 to 2020, the operating income of shuangqiang technology is 608 million yuan, 7180 thousand yuan and 834 million yuan respectively; The net profit returned to the mother was 45.97 million yuan, 7 1.84 million yuan and 89.76 million yuan respectively, and the compound annual growth rate of revenue and net profit was 65.438+07% and 39% respectively, showing a strong growth trend.
From the industry point of view, with the upgrading of residents' consumption level, the demand for higher consumption levels such as environmental protection and fashion continues to increase. Tableware, as a just-needed category, is expected to be replaced and upgraded strongly, and the imagination of industry scale and growth rate is huge, and its future development can be expected.
What is the magical power of double guns, which can turn small chopsticks into a big business of 800 million yuan?
The world bamboo looks at China, and China bamboo looks at Zhejiang. Shuangqiang Technology was born in Zhejiang, and its founder is Zheng Chenglie, who is known as the "king of chopsticks".
Zheng Chenglie was born in a remote mountain village in Qingyuan, Zhejiang on 1970. -There are six brothers and sisters in the family. The conditions are difficult, and the elder sister died young due to illness. Zheng Chenglie wept bitterly at her sister's grave and vowed to get ahead and change the family's destiny.
Zheng Chenglie, who firmly believes that knowledge can change his destiny, got rid of his natural stuttering by studying hard and achieved excellent results in his studies.
After the college entrance examination, Zheng Chenglie was admitted to Zhejiang Industrial School as he wished. After graduation, he was also assigned to Qingyuan to become a construction worker.
At that time, Zheng Chenglie's dream was to make achievements in the construction industry and become a millionaire. But reality is far from dreams. Faced with the embarrassment that the construction company only takes a few hundred dollars a year without rest, he decided to do something by himself.
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Courage, agility and willingness to endure hardships are the common characteristics of Zhejiang businessmen, and Zheng Chenglie is no exception. He resolutely decided to resign and join the tide of doing business in the sea.
From 1994, Zheng Chenglie started his own business, selling mushroom raw materials and opening grocery stores, cosmetics stores, bookstores and clothing stores. ...............................................................................................................................
At that time, chopsticks were cheap and the market was homogenized seriously. Zheng Chenglie decided to improve the quality of chopsticks, so he borrowed 20,000 yuan to buy factory equipment. Finally, he developed 12 pairs of chopsticks and produced 120 boxes.
And nobody cares. Zheng Chenglie finally contacted a businessman in Yiwu, who was willing to "sell the goods first, then settle the money" and send them to Yiwu businessmen. Who knows that the families of Yiwu merchants strongly opposed the purchase of goods, and finally agreed to put them in storage from afternoon to 2 1 at night.
There are no porters at this time, and Zheng Chenglie is alone. He moved 120 boxes of bamboo chopsticks at night, and made another request to take a nap in the warehouse. Not to save hotel expenses, but full of affection for 120 boxes of bamboo chopsticks. What a pity such a product is. Touched the sky, touched the ground, I don't know if it also touched the dealers in Yiwu and thousands of users in Qian Qian. The next day, after Zheng Chenglie came back, he received a phone call from a dealer in Yiwu. 120 boxes of bamboo chopsticks were all sold.
Since then, the supply of bamboo chopsticks with two guns has been in short supply.
With the differentiation of products, the high-end craft chopsticks made by Zheng Chenglie quickly became a unique brand in the whole chopsticks market, with a revenue growth rate of over 60 for six consecutive years!
In 2002, Zheng Chenglie formally established Double Gun Technology Co., Ltd., focusing on the manufacture of kitchenware, expanding its categories to kitchen utensils such as chopping boards, shovels and labels, and spending tens of millions of yuan to improve the production line and introducing information management.
Moreover, Shuangqiang Technology has also become a conference present chopstick supplier for the 2008 Beijing Olympic Games, the 20 10 Shanghai World Expo and the 20 16 Hangzhou G20 Summit, bringing high-end China chopsticks to the world.
spend freely
Looking back on the history of entrepreneurship for more than 20 years, someone once asked Zheng Chenglie, "Are you tired?" Zheng Chenglie's answer is: "Entrepreneurship is really tiring. But there is a great dream on the road to starting a business, although it is bitter and sweet.
In addition, from taking over a chopsticks factory that is on the verge of bankruptcy to selling more than 300 million pairs of chopsticks every year, the hardships behind Zheng Chenglie and Ye Lirong can be imagined, but the TAs who have worked hard have finally realized their wealth freedom.
From the perspective of ownership structure, Double Gun Technology is a typical family business.
Before IPO, founder Zheng Chenglie directly held 8.38% of the company's shares, indirectly held 34.99% of the company's shares through Tianjun Investment, and held a total of 43.37% of the company's shares; Ye Lirong directly holds 6.30% of the company's shares, and indirectly holds 8.75% of the company's shares through Tianjun Investment, holding a total of 15.05%. Mr. and Mrs. Zheng and Mr. Ye hold 58.42% of the shares of the company and are the actual controllers of the company.
According to today's market value, Zheng Chenglie's family is worth over 65.438+09 billion yuan!
In the first quarter of this year, the performance of double gun technology was even more eye-catching. From 20021to 1-3 months, the company realized an operating income of 206 million yuan, up 57.98% year-on-year, and the net profit attributable to shareholders of the parent company was 65.438+0.472 billion yuan, up 65.73% year-on-year; After deducting non-recurring gains and losses, the net profit attributable to shareholders of the parent company was 6,543,800 yuan+0,390,000 yuan, up 84.50% year-on-year.
The root cause is that a sudden epidemic has made life at home a routine. Faced with the sudden extra blank time, many young people began to cook and study food by themselves, which also brought opportunities to kitchen utensils and tableware in the upstream and downstream of the food industry chain.
In addition, compared with kitchen utensils, tableware consumes faster and needs to be replaced more frequently, especially chopsticks.
According to the data, according to the frequency of changing chopping boards every 3-5 years, the annual demand for chopping boards in China will reach about1.1.50 billion pieces. According to the frequency of changing chopsticks once a year, the annual demand for chopsticks in China will reach an astonishing 654.38+04 billion pairs.
And with the expansion of the influence of Chinese food, the demand for chopsticks in overseas markets is growing! It can be predicted that the market prospect of daily dining kitchenware industry is broad, and the future of double gun technology can be expected!
References:
Everyday IPO "Zhejiang couple, hold up an IPO with 300 million pairs of chopsticks",
Deep blue finance "the invisible champion behind chopsticks", double gun technology landed on the main board of Shenzhen Stock Exchange,
Ma Ye Finance, "Double Gun Technology sells chopsticks chopping boards with an annual income of 600 million yuan, and the boss once helped people take public funds to lend usury."
The 44% increase in the first day of listing of "All-weather Information" triggered a temporary suspension. Can 300 million pairs of chopsticks support double gun technology? 》、
How did Zheng Chenglie become the "Chopsticks King" after the muddy water research "No.1 Chopsticks" went on the market? 》、
Global Tiger Finance app "Chopsticks First Share" dual-gun technology landed on the main board of Shenzhen Stock Exchange: 300 million pairs a year, done for 20 years. "