Pre-listing research
Don't worry before opening a shop, and remember not to act on impulse. First of all, we should investigate the local catering market, find some local friends, preferably those who have been cooks and restaurants, get together for dinner, drink and listen to their opinions. It would be better to have one or two friends with social connections. Tell them what you think. Opening a shop is not a big deal, they can help you a lot, and it won't be too difficult.
Write a rough plan
Although the barbecue shop is a small shop, since your investment is a career for you, you should treat it with care, and you should not be lazy and avoid everything. To do business, you must have very good analytical skills, and you must make a good plan. The plan includes: peer competition, the location of the store you choose to face those consumer groups, the scale of your store that is suitable for that business model, what products the barbecue shops of your peers sell, investment cost analysis, profit analysis, how to persist for several months if the initial operation is cold, and how to develop for a long time if the operation is good.
Taste and management experience of barbecue restaurant
If you open a large-scale barbecue shop, you can hire a barbecue chef with more experience and ability, and rely entirely on him in taste. Because of the higher salary level, you generally don't jump ship and pay more attention to management experience. If you run a small shop, you must master the taste of barbecue yourself, because we meet many shops, and the barbecue chefs all sit on the ground and ask for a high salary or profit sharing after the business is getting better. Many barbecue shops eventually closed down. Because the shop eats the taste, if the taste changes, the guests will naturally not come. To open a small barbecue shop, it is suggested to find a shop that has been operating for many years to learn business experience, be familiar with all aspects of each shop and accumulate some experience. Many people say that they can learn barbecue recipes through part-time jobs, which is not realistic. If your boss finally approves of you and your store is not a threat to him, you can consider buying his cookbooks. Remember that the taste of a small barbecue restaurant is profit.
The location of the store and the consumers it faces.
Site selection: factories, office buildings, bustling commercial districts, schools and other places where working-class people or students are concentrated, or places with a large floating population such as stations, docks and traffic arteries should be chosen to ensure sufficient tourists. If you can't find the ideal store for a while, you must be patient and keep looking. Don't give up halfway
Business circle evaluation: including business circle attributes, store size, floor, surrounding facilities, nearby competitive stores and complementary stores, rent, difficulty in obtaining various legal licenses, whether there are large shopping malls and stations nearby, business hours, population (mobile and fixed), customers and proportion, consumption power and motivation, road width, development prospects (business circle changes) and other factors. When evaluating the business circle, we should evaluate it in different periods, such as day, night, normal working days and holidays, and observe the business circle situation in this place to avoid misjudging the business circle evaluation by only looking at the day without looking at the night, or just looking at the working days without looking at the holidays. When evaluating the business circle, we should make a business circle evaluation record, and record the conditions of evaluating the store in detail for reference in future evaluation.
Make sure the store has signed a contract with the landlord.
According to the store location evaluation, determine the store. The next step is to sign a contract with the landlord. You can't rush to sign this contract. You must wait until the previous steps are completed. Because, once you sign a contract with the landlord, you have to start paying the rent, and the time pressure will be great. Therefore, before signing a contract with the landlord, all the preparatory work and written materials should be prepared first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not be able to recover your investment until one year later. As a result, the store was taken back by the landlord. So the lease of the store should be three to four years. When the store is rented, it needs a renovation period. It is best to negotiate with the landlord, and the renovation period can be deducted from the date of rent, which can reduce the rental expenses of the barbecue shop.
Shop decoration
The decoration of a storefront is related to the management style of a storefront and the first impression of customers. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have the decoration experience of relevant stores. For example, if you open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and if you open a children's shop, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, the renovated storefront may not fully meet the demand at that time. At that time, if it was destroyed and redone, it would definitely cost money and time.
So please ask the decorator to draw pictures before decoration, including plan, elevation, section, material, color, size and so on. , should be clearly stated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for field observation and explain clearly how you want to decorate, so that the renovated storefront will be closer to your own ideas.
Barbecue shop decoration must be simple, generous and clean as the theme, don't invest too much, because there will be no surplus value in decoration, so we must leave enough liquidity to support the long-term operation of the shop.
Apply for a business license
You must apply for relevant licenses before opening a store, otherwise it will be unlicensed and will be investigated by relevant departments. There are generally two kinds of license applications: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is small capital, which only needs to operate for profit in industrial and commercial registration, a local county and city, and issue a certificate. Most shops only need to register for-profit business because of lack of funds. In addition, you have to go to the tax authorities for relevant tax operations and get a unified invoice. Unless the uniform invoice is allowed to be exempted, it must be handled.
All of the above are business practices according to the rules. Of course, if there are certain commercial resources in the local area, these can be omitted, and at the same time, it can also provide a certain turnover guarantee for your future business.
Recruiting staff
A. determine the number of departments in the barbecue shop and the number of people in each position.
B. determine employee salary standards and reward and punishment methods.
C. Recruiting employees should have employment certificates, and foreign employees should have ID cards, temporary residence permits and health certificates.
D. Staff training.
Procurement of raw materials, appliances and equipment
Make the purchasing list of workshop equipment, equipment and raw materials. From air conditioners, computers, freezers, freezers and other large equipment, even pens, notebooks, business cards, store name seals and other small things, as well as materials purchased for the first time, all lists large and small details, indicating the name, quantity and unit price of each household appliance, and calculating how much it costs. The most important thing is to master the purchasing source of goods, and it is best to shop around to reduce costs.
It's best to try the product yourself, master some secret skills, and then try the product with the chef to determine the cost and price of the product.
Opening promotion
A. Start a business 1 week. For beginners, they are not familiar with all the management links; For employees, the cooperation between employees must be run-in. Without trial operation, it was widely publicized on the first day of opening. Of course, it is a good phenomenon that customers are crowded with people. But because you are not skilled enough, suddenly facing a huge crowd, you will be in a hurry and the service will be poor, which will lead to customer complaints and may not patronize next time.
B. officially opened. In order to attract customers on the opening day, of course, some promotional activities should be held. Old-fashioned promotional activities are nothing more than placing flower baskets, arches, discounts on meals, giving gifts, lottery and so on at the door of the store.
C, the opening promotion should not be done too much, but should be moderate. Many shops are crowded with promotions as soon as they open their doors. The more they sell, the greater the loss. When the promotion stops one day, they will suddenly die. Restaurants, big or small, have to go through a period of persistence. Few stores are full every day as soon as they open.