Mother's Day is coming, many shopping malls will be in the theme of Mother's Day activities, but do not know how to write a plan, the following is a "shopping malls Mother's Day theme activities program 2021", just for reference, welcome to read.
Mall Mother's Day theme activities program 2021 a
First, the purpose of the activity
1. The origin of Mother's Day: Mother's Day is the earliest of the ancient Greeks and Horsemen will raise the spring festival to express their reverence for the Mother God. Later, in medieval England, roughly at the end of every February to the beginning of April, the fourth Sunday of Lent, is Mother's Day. On that day, grown-up children had to bring something home to give to their mothers.
In 1907, Anna of Philadelphia campaigned for a national Mother's Day. She persuaded her mother's church in West Virginia to organize a Mother's Day celebration on the second Sunday in May, two weeks after the anniversary of her mother's death. After that, Anna and supporters began to write letters to ministers, entrepreneurs and politicians, asking for a national Mother's Day.
2. Purpose of the event: to increase the turnover of the day. Get new customers and consolidate customers. Tree Red House true service, heart quality of the healthy corporate image.
Two, activity time
2021 x month x day
Three, the theme of the activity
Red House "Mother's Day, I would like to say to my mother," the activity
The most important thing to say to the mother
The most important thing to say to the mother of the event. On Mother's Day, all customers who come to eat with their mothers are given a Mother's Day card and a carnation. Customers can fill in the card with their best wishes for their mothers on the spot, and the service staff can broadcast the wishes for them in the store. Note: a The activity is limited to customers who come with their mothers, regardless of the size of the discipline. The specifics are observed and asked by the service staff.
Allowed to send more but allowed to over any one of the mothers to dine, otherwise it will make the customer produce full. b Broadcasting tone of voice must be earnest and full of emotion, can be perfunctory to take the form of the situation occurs, is responsible for making the customer feel embarrassed and be the feeling of the drama. c Primary school students are relatively suitable. d The broadcasting of blessings is not a good idea. Elementary school students are relatively suitable. c With "the world is only good mother" and other songs accompanied by reading the effect is better.
V. Activity publicity
1. Copy title: Red House "Mother's Day I would like to say to the mother of a word" activities
2. Copy text: Mother's Day, you are prepared for the mother of a gift? In fact, you really don't have to think twice about it, because what makes a mother happy is the reunion and peace of the whole family. Send a branch of blooming carnations, send a sincere blessing, a delicious and relaxing reunion dinner, is the best gift for mom. This Red House is all ready for you. You give your mother the most intimate blessings, red house to send you the most intimate service.
3. publicity: pop publicity posters, banners. Cost budget 1. According to the three stores in March, people statistics analysis xx store Sunday the highest tide of xxx people, the average tide of xxx people xx store Sunday the highest tide of xxx people, of which, most of the Saturday tide of people more than the Sunday tide of people to be more. In addition, according to the XX Mother's Day promotion, some people tend to eat at home on Mother's Day. We xx store customers are an important part of the children do not have a strong sense and enough economic can eat with their mothers to the red house.
Therefore, in line with the principle of the shortage of promotional supplies and savings by each store by the estimated crowd. I personally think that xx store issued xxx carnations, greeting cards xxx copies, xx store issued xx carnations, greeting cards xxx copies, xx store issued xx carnations, greeting cards xxx copies. The remaining greeting cards can be stored, and the carnations have a short retention period, so if there is a big surplus, they can be sent out or sold by the service staff in front of the store. 2. The cost of the promotion is budgeted at the wholesale price of carnations, which is about x yuan per dozen, and xx pcs per dozen. The cost is below xxx dollars.
Greeting cards according to the quality of the same wholesale price of about x to x yuan. But for the publicity effect of the card should be red house logo and more exquisite with a certain value of preservation. The cost should be able to control the following xxx yuan. The total cost can be controlled at about xxx yuan, the promotional cost is low.
Mother's Day Theme Activity Program 2021 II I. Activity Time x month x - x day II. Time flow, sense of motherhood, care for mothers, warm gift. xxx wish the world's moms happy Mother's Day! 1, dedicated to the love of happy mothers The Department of Supermarkets shopping full of xx yuan of female friends, are available with the day of the computer ticket to the service desk to receive a free carnation. (Limited to the first xx) Department of all women's goods counters are placed carnations (purchased by merchants), full of flowers to welcome mothers. 2, all-around champion mother - happy home fun match Mother's Day, the day of Mother's Day, in the mall to carry out Mother's Day folding quilt, tie, apple peeling, threading and other fun competition activities, who can be in the specified time, through the above x kinds of fun events to determine the all-around champion mother, the shortest time spent, The best thing is that you have to be able to do it in the shortest possible time and in the best possible way. Prizes: Champion: 1 prize x summer cool quilt Runner-up: 2 prizes x parasol Third place: 3 prizes x bottles of laundry detergent Participation Prize: Prize xx special box of pumps x box From now on, registration, registration is limited to the first xx, first come first reported. If the degree of customer participation is not ideal, then arrange for our staff to participate in the family, the departments to publicize and mobilize, and talk about the brand title sponsor. (Costs are not calculated) 3, for members of the surprise Where the Mother's Day for "xxx" rechargeable card for women, are to send a gift, and enjoy the xx Department of discount activities. (Limited to the first xx) 4, Thanksgiving Mother's Day, shopping free of mind Mother's Day, where the supermarket one-time shopping full of xx yuan or more customers can participate in the activity, the opening time for the morning xx point, limited places to see who is the most fortunate. Activity rules: Qualified customers can get the opportunity to draw ping-pong balls in the lottery box: The customers who touched the ping-pong balls with the word "free" can get the same amount of cash on the shopping ticket on the spot; The customers who touched the ping-pong balls with the word "x-fold" can get the same amount of cash on the shopping ticket; Touching the The customer who touches the ping pong ball with the word "x discount" will get x discount on the purchase amount on the spot; The customer who touches the ping pong ball with the word "x discount" will get x discount on the purchase amount on the spot; The customer who touches the ping pong ball with the word "x discount" will get x discount on the purchase amount on the spot; The customer who touches the ping pong ball with the word Customers who touch a ping pong ball with the word "x off" will receive x% off their purchase price on the spot; The discounted amount will be returned on the spot. Fourth, the commodity organization Supermarket Department according to the needs of the membership day activities, the organization of fresh food, seasonal goods sales organization, and through the organization of the following categories to carry out the Mother's Day marketing, according to the launch of different brands of a single product Thanksgiving price, Mother's Day combination of Thanksgiving price, the brand of the heart of the discounts and special gift activities. Healthy mom - nourishing health care products, green food, home furnishings, and so on. Fashion Mom - clothing, jewelry, cosmetics, bags, shoes, etc.. DM publicity: goods supermarket xx kinds, department store x kinds. Photographing time: x month x day V. Activity publicity 1, x open x page DM sheet xx copies 2, the store radio publicity 3, the middle door LED publicity 4, the middle door of the airbrush publicity 5, the staff of the publicity of word of mouth Six, the cost of budget 1, DM sheet xxxx copies, x yuan xxxx = xxx yuan 2, the door spray painting xxx yuan 3, the supermarket special goods subsidized cost xxxx yuan 4, Mother's Day carnations xx xx xxx yuan = xxx yuan
Total: xx yuan.
The theme of the shopping mall Mother's Day program 2021 three
First, the purpose of the activity
Mainly with the "Mother's Day" this event, in the name of "thanksgiving" to spread the "Mother's Day". The most important thing is that our hotel can take the atmosphere of Mother's Day to fully render the hotel's corporate image of caring for the elderly and paying attention to affection, so that "gratitude to mothers" penetrates into the depths of the target consumers' emotions, and can also be used to promote Mother's Day to draw closer to the customers, cultivate a good customer relationship, and advocate the spirit of affection and gratitude; call for respect for the elderly and respect for the elderly ethical trends, and further highlight our hotel's sense of social responsibility, and improve the hotel's image. social responsibility, improve the image of the hotel, increase the purchase rate of marketing objectives.
Second, the theme of the event
The truth is intertwined with affection, today is different!
Mother, is a person with the spirit of the old bull, day and night for us toiling worry, today let them take a break, together with a delicious meal, comfort mother, choose to xx catering catering!
Three, Mother's Day event highlights
1, to strive for the first place effect, creating a social hot topic.
In large and medium-sized cities to celebrate "Mother's Day" has been very popular, but in the xx understanding of this holiday is not much. Our hotel by carrying out activities related to "Mother's Day" can create a certain sensational effect, so that the activities become the public focus of the topic. Off and in the first "Thanksgiving Mother's Day" activities, can leave "xx catering let me know Mother's Day" impression and memory, produce good social effects and brand communication value.
2, catering to the target, consumer psychology, to meet the emotional needs.
"Thanks to mother" target group is between xx-xx years old, in xx organs, enterprises as xx layer of successful people. Due to their busy schedules, they generally spend less time with their families, especially with their parents, so there is usually a knot of "returning the favor of parenting" that can trigger their potential emotional needs.
Four, Mother's Day campaign
Most people do not have the habit of "Mother's Day", in order to ensure that the activities of the greater effect, we must carry out the relevant warm-up activities to guide the "Mother's Day" campaign to do a good job in the official launch of the "Mother's Day" campaign. "The first thing you need to do is to make sure that you have a good idea of what you're getting into. The first step was to tell the public that this year's Mother's Day will be celebrated on x month's day.
The first way: TV subtitles, the content of the tentative:
Gratitude for mothers, mother's love forever! xx month xx day "Mother's Day" in the xx catering, delicious food, exquisite gifts to the world of mothers, consulting phone: xx.
The second way: according to the catering reservation book booking records, find the customer's mobile phone number, by the catering reservation booking records, find the customer's mobile phone number, by the catering reservation booking records. （
The third way: the design and production of publicity color pages, with the unified information newspaper as a binder together with the issue, the content of the tentative:
How long have you not paid attention to the health of the mother?
How many times have you come home late and let your mom wait until the food is cold?
How long has it been since you've cared about your mom's mood as intensely as you care about your aging skin or your career development?
We always want to use the work and life aspirations of the efforts of the composition of their own for the dissolution of the mother's love, rather than a deeper understanding and care, but in fact, we missed out on too many opportunities to hold hands with the mother of warmth.
Come on, gently hold your mother's hand, so that the aging of the footsteps slower to the mother to close, so that the child-like smile at times in the mother's face to bloom, it is very simple, from the mother's and mother's * * * into the cozy dinner began!
xx in xx month xx night, xx catering catering department held "and mother *** into the dinner" activities, if you want to express distinctive filial piety, if you want to enjoy different communication with the mother, then quickly call the phone to book the affectionate dinner it!
On the day of the event, you and your family will be able to enjoy the exquisite food from XX Catering, and even get a holiday gift from XX Catering! We believe that this "Mother's Day" will leave you and your mom with an eternal memory!
Activity time: xx year xx month xx.
Activity address: xx catering restaurant.
Ordering phone: xx-xx.
V. Mother's Day activity program
1) Site layout.
2) According to the booking, prepare the corresponding number of carnations, all the ladies who come to the store are given a flower.
3) the day of the background music playing "Candlelight Mom", "know you" and other songs celebrating mothers rendering the festive atmosphere (to be prepared in advance).
4) on the day of the birthday of the mother, after presenting the ID card to confirm will also send a bowl of longevity noodles and birthday gifts (tentative).
Mall Mother's Day theme activity program 2021 four
Activity theme
Mom, thank you!
Second, the activity time
x month x - x month x
Third, the main categories
women's clothing, jewelry, make-up, knitting and home
Fourth, the activities of the content
Fourth, the activities of the <
Activity 1: "Send xxxx family photo" - the happiness of the whole family is the best gift for mom!
During this event, the cumulative shopping full of xx yuan customers, with the valid shopping vouchers, you can get the value of xxx yuan xxxx family photo free photography card. Each person is limited to one.
Pick up place: xx **** enjoy the space ad hoc gift.
Activity 2: "Mom, thank you!" Kindness Sale
Participating categories: women's clothing, home furnishings (gifts), knitted clothing.
Sale location: xx*** enjoy space.
Sale time: x month x - x month x.
Activity 3: "Mom Modeling Show" - the most beautiful in the world is always the mother!
Location: x Square Time: x:00-x:00 pm on x month x, x day
Note: the show will be interspersed with live interactive Q&A, the correct answer to a prize.
Activity 4: "Carnations to Mom" - the fragrance of flowers full of children's hearts
Activity time: x month x.
Customers shopping on that day, with a single ticket (full of x yuan) can get a carnation. Each person is limited to one.
Pick up place: xx*** enjoy the space of the special gift.
Activity 4: "the most like mother and daughter, mother and son" competition
Registration time: x month x, x day. Registration place: x general service desk.
Registration procedures: registration of mother and daughter or mother and child need to hold a household register and mother and daughter or mother and child life photo x (greater than x inch) registration.
Race time: x:00 pm on x month x to start. Competition Venue: x Square.
Competition format: announced on site.
Prizes: first prize x each prize worth xxx yuan prizes a
second prize x each prize worth xxx yuan prizes a
third prize x each prize worth xxx yuan prizes a
F. Solemn declaration
In the period of the activity, absolutely prohibit shopping guide Private price, private cashier, the violation of this provision of the counter, once found, the mall will be fined XX yuan merchants!
For the above two violations, those who report will be rewarded XXX yuan, and those who catch the violators on the spot will be rewarded XXX yuan.
Six, involving the settlement of the issue of a point of clarification
The original settlement will remain unchanged, at the same time, x month x "carnations to send mothers" activities settlement process is as follows:
1, the customer with the day of the single mechanism of the ticket (consumption of x yuan) to the gift of the place to receive carnations. Gift office to receive carnations.
2, the staff to verify the legitimacy of the ticket.
3, sub-departmental (mechanism of the first three departments of the small ticket) registration that is, each department a "gift of flowers registration form", registration of sales code, shopper number of the two contents.
4, in the mechanism of the small ticket stamped gifts have been led chapter (or word).
5, give customers a carnation.
6, x month x day a work, gift personnel will x month x day of the "gift flowers registration form" to the financial.
7, xx according to the registered sales code, query the affiliated suppliers will be the supplier code registered in the "gift of flowers registration form" in the designated location. The same day xx:00 before passing to the appropriate department head.
8, the department head is responsible for finding shoppers to check the sales records.
9, there are objections to contact with xx office personnel.
10, the day x: x before the check is correct, xx manager signed the confirmation of the "gift of flowers registration form" to return to the xx floor accountant
11, the floor accountant according to the confirmation of the "gift of flowers registration form" entered into the supplier's costs, each x yuan.
12, the floor accountant will "gift flowers registration form" archives.
Seven, on the "return and exchange" instructions
1, customers in this activity and any previous activities during the purchase of goods, are not allowed to appear without a single return.
2, the return of goods: customers shopping during the event, the return of the mall in accordance with their shopping vouchers on the actual amount of money paid cash refund. If the customer has received prizes or gifts in this activity, it is necessary to return together with the prizes or gifts, such as has been used can not be returned, the customer needs to pay the appropriate cash, cash will be directly deducted from the refund, the shortfall should be made up by the customer.