How to operate a private domain with enterprise WeChat in depth? Teach you three tricks

Compared with personal WeChat, enterprise WeChat can not only do promotion through WeChat groups, private chats, and customer friend circles, but also has a very practical data statistics function.

This includes statistical functions related to customer contacts, group chats, group members, group messages, customer retention reminders, customer conversions, customer behavioral trajectories, user profiles, and other visual data, on which enterprise WeChat is more suitable for merchants and enterprises to carry out in-depth operations and revitalize the existing private area of traffic.

Play 1: Name the welfare group, and build a game group to improve activity

The name of the group is also a learning experience. Most of the general enterprises are to WeChat group named "enterprise + region", and Le Caesar enterprise WeChat group's name as "Le Caesar welfare Wednesday", the customer take a look at know that this group will be every Wednesday to send welfare, simple and convenient.

But not only that, Lecesar's customer service in the group and customers actively interact, such as using small programs to recommend products, the group full of 100 people to do the lottery, so that customers add their own WeChat in order to return the coupon.

Even Le Caesar also specializes in the construction of a "king with me" group, group of friends group to play the game, it is also possible to put together a single order of takeout.

Play two: through the online data, reset the positioning of the customer base

Fashion clothing brand UR in the epidemic, mobilizing offline 300 stores nearly 500 shoppers, with enterprise WeChat revitalization of the 10 million members, March online sales growth of more than 50% from the previous year. How did he do it?

Through the data analysis of enterprise WeChat, UR found that the age of online consumer groups is more youthful, and the consumption concept is quite different compared with offline, so it made corresponding adjustments to carry out punch cards, competitions, interaction and other forms of activities with better results. Because compared to the simple discount, young consumers prefer interaction, games to bring the sense of acquisition.

In this way, not only is the customer profile more accurate, but we also know what kind of way to communicate with customers and what kind of products to offer.

Play three: the company's CRM and enterprise WeChat pass, master the user profile

Xibei actively through the combination of enterprise WeChat + small program, in the epidemic during the turn to takeaway, revitalization of the existing private area of traffic.

First of all, outside of the takeout platform, Xibei through the enterprise WeChat, so that more than 200 stores account managers to add the customer personal WeChat dispersed in the various platforms, to do a good job in the public domain traffic into the first step of the private domain traffic.

Borrowing, in order to promote the conversion of takeaway, Xibei embedded the mall and takeaway small program in the store personnel's enterprise WeChat, the customer just tap to directly find the purchase entrance.

Then, in order to better serve this "private traffic" on WeChat, Xibei has also connected the enterprise WeChat and the company's CRM (customer management system), so that the staff can directly see the user profile, so as to give the customer a precise recommendation.

We can see through these cases that the depth of the private domain with enterprise WeChat is very convenient and useful. However, these features above actually rely on enterprise WeChat alone to achieve or have some difficulties, if you want to do more depth, then there is no less than a third-party tool to help, in fact, there is a good enterprise WeChat assistant is a very good tool.