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How to stabilize consumption?
The Central Economic Work Conference pointed out that efforts to expand domestic demand. It is necessary to prioritize the restoration and expansion of consumption. Enhance consumption capacity, improve consumption conditions, and innovate consumption scenarios. Multiple channels to increase the income of urban and rural residents, support housing improvement, new energy vehicles, pension services and other consumption.

Ning Jizhe, deputy director of the Economic Committee of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), said at the annual meeting of the China Economy in 2022-2023 on Dec. 18 that in the past three years, the new Crown pneumonia outbreak has continued to spread, seriously affecting the survival and development of the commercial retailing, food and beverage, lodging, tourism, recreation and entertainment, and transportation and passenger transport sectors, and the income of hundreds of millions of individual businessmen and small and micro-sized service enterprises as well as their employment have been affected, and it is necessary to Effective measures must be taken to recover.

For how to effectively stabilize consumption growth? The central financial office of the relevant responsible comrade accepted Xinhua News Agency and other media reporter questions, said that for the past few years by the impact of the epidemic, the people's income growth has slowed down, expectations decline, do not dare to consume, inconvenient to consume, save money to hedge the tendency to rise, we must put the restoration and expansion of consumption in the priority position, to take strong measures to enhance the ability to consume, improve the conditions of consumption, increase the consumption of the scene, so that the consumption potential to fully unleashed.

Taking "strong measures" to enhance consumption capacity

The responsible comrade of the Central Finance Office mentioned that it is necessary to increase the incomes of urban and rural residents through multiple channels, especially to improve the consumption capacity of middle- and low-income residents who have a high propensity to consume but are greatly affected by the epidemic. Appropriately increase consumer credit. Implementing and fine-tuning employment-priority policies, supporting the development of industries and enterprises with strong employment-absorbing capacity, and timely and effectively alleviating the impact of structural price rises on people in need.

In addition, for housing, automobiles, service consumption and other areas of some restrictive measures, to improve the consumption policy, support housing improvement, new energy vehicles, elderly services, education, medical, cultural and sports services and other consumption. For example, such as urban policy to support rigid and improved housing demand; continue to implement the policy of exemption from vehicle purchase tax, to promote automobile consumption from the purchase of management to the use of management change; promote the cause of old age and old age industry synergistic development, accelerate the improvement of home community institutions coordinated, medical care, recreation and nourishment of a combination of old age service system, and so on.

"The central economic work conference will expand consumption as a very important work, put forward to restore and expand consumption in the priority position, which is very necessary. In response to how to increase consumption, we now have insufficient knowledge of this piece, and will continue to increase in the future." China International Center for Economic Exchanges, vice chairman of the former vice minister of commerce Wei Jianguo December 19 interview with the 21st Century Business Herald reporter said, we have to re-understand foreign trade, investment, consumption, the "troika". Recently released documents to expand domestic demand program, opened China's next year to expand domestic demand and promote consumption of the prelude, can foresee a domestic cycle as the main body of the domestic and international double-cycle mutually reinforcing the new development pattern will be rapidly formed in China, that is to say, the future of domestic demand and consumption is the main strategy.

Wei said China must operate a strong domestic market, and the strength of a strong domestic market is mainly driven by domestic demand, especially by our consumption. In expanding domestic demand, nor can we rely only on expanding government public **** expenditure, can not simply rely on expanding government public **** expenditure to issue some consumption coupons, in guiding consumption, there should be more institutional arrangements to promote consumption is the most fundamental is to adhere to the promotion of employment, to enhance the confidence of small and medium-sized enterprises market main body.

Actively restore contact-type, aggregation-type and mobility-type consumption

Ning Jizhe, deputy director of the Economic Committee of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), said yesterday, Dec. 18, at the annual meeting of the China Economy 2022-2023, that next year we should make efforts to enhance residents' basic and traditional consumption and actively restore contact-type, aggregation-type and mobility-type consumption. In accordance with the deployment of the Central Economic Work Conference, Ning Jizhe said, to ensure optimization and adjustment of epidemic prevention and control policies are put into practice, to ensure a smooth transition and stability of social order, and to guide the commercial service industry in a timely manner to resume work, production, market and business, and to usher in the restoration of growth in residents' consumption next year with a keen eye on the future.

Ning Jizhe also mentioned that efforts to expand domestic demand must increase residents' income and improve the consumption environment. First of all, we must increase residents' income through multiple channels, and continuously enhance the residents' consumption capacity. 2020-2021 national residents per capita disposable income average annual real growth of 5.1%, basically synchronized with the economic growth, but significantly lower than the pre-epidemic 2013-2019 per capita disposable income per capita annual average real growth rate of 7.1%, we must better coordinate the epidemic prevention and control and economic and social development, to promote the economy to better to resume development, and targeting to increase all types of income of residents.

Ning Jizhe pointed out that with the increase in the level of residents' income and industrial structure adjustment, the proportion of service consumption in residents' consumption has been increasing, and at present, China's per capita consumption expenditure, service expenditure has accounted for about 45%. From the demand side, next year, we should vigorously cultivate the development of elderly care and childcare, culture and tourism, medical and health care, education and sports, domestic services and other service consumption. From the supply side, it is also necessary to actively promote the development of pension, culture, tourism, health, education, sports and other happiness industries.

Recently on the expansion of domestic demand and promote consumption of documents are also superimposed on the release. December 14, China *** Central Committee, the State Council issued the "Outline of the Strategic Plan for the Expansion of Domestic Demand (2022-2035)" released on December 15, the National Development and Reform Commission issued the "14th Five-Year Plan "Expanding Domestic Demand Strategy Implementation Program" released .

Judy Zhu, deputy director and researcher of the Consumption and Cultural Sociology Research Office of the Institute of Sociology of the Chinese Academy of Social Sciences, said in an interview with the 21st Century Business Herald on Dec. 19 that she believes a hotspot of consumption next year should include digital new consumption, which, by improving the supply chain and innovating the business model, has made consumption more convenient and trendy, and has also lowered the price of consumption to a certain degree, and is able to Meet different levels and diversified consumer demand, attracting a wider range of consumer groups. In addition, during the epidemic, people began to pay more attention to their own health and the ecological environment, and also led to the formation of a number of positive and healthy lifestyles, and more attention to green and low-carbon consumption. In the past two years, there have been many policies to support the consumption of new energy vehicles, and the Central Economic Work Conference has also mentioned that it supports the consumption of new energy vehicles. The purpose of these policies to promote consumption is to improve the supply side of the constraints on people's consumption, to help restore and expand consumption.

We expect that the first wave of consumption in 2023 should occur around the Spring Festival, the Spring Festival will have a wide range of population mobility, should be in the Spring Festival before the relevant policies to support consumption should be landing, such as support for the improvement of housing, support for new energy vehicle consumption, support for elderly care, etc., and strive to be able to promote the shape of the Spring Festival in the first consumption of the first wave of the small high tide in 2023. By 2023, especially by the second quarter, with the optimization of epidemic prevention and control and full liberalization, the potential of China's consumer market will have an outbreak, there may be a speed of consumption recovery that we can not imagine.