Usually in B2C, there is not a large direct sales team. An enterprise sales team spends a whole day talking with customers, and they should know the customers' views, which is very helpful to the product manager.

The success of B2B product management is almost impossible to maintain a good relationship with sales in the whole product life cycle. However, when salespeople return to the office with a new customer and a series of product functions to be implemented, they become the leaders of product development-not the product managers. This may lead to more and more demand, and it is difficult for the product technical team to keep up with the demand progress put forward by sales.

If product managers take active measures to take care of and "feed" their sales team, they will establish a better relationship. This relationship opens the door to higher quality information from the field, because the product manager and the sales team want the same thing.

2. Profit model

ToB and toC products have various income models, but the most common one is that toB products explicitly pay for your products; Users of toC products use your core products for free, and you generate revenue through advertising, application purchase or trading/market share. This has a far-reaching impact on product design.

For example, toB products, such as workflow tools, your goal may be to minimize the time people spend on your products; You are trying to help them complete a task as efficiently as possible, and you are paid directly for it. For toC products, you want users to stay in your APP as long as possible, so that users will see more advertisements.

3. User volume

A successful B2C product may have millions of users. In B2B products, the number of customers used is obviously different. ToC products may get 1000 new customers every day, while toB products may only add 10 new customers every week.

Product managers must establish good relationships with customers and support teams, understand customer needs, gain customer insight, and make better product planning.

Extended data

The core work of user innovation is to promote APP, expose brands, and increase the download and registration of APP. There are many and mature innovative operation modes, such as application store promotion, traffic operation (SEO/SEM), soft text/community promotion, etc.

Operation modes are also common, such as push, pop-up promotion, activity trigger form, activity push and so on. However, more and more enterprise products, because of their different commercial nature, are different from the above-mentioned network-based innovation behavior.

The new users of ToB products are basically transformed into new users through the promotion of marketers one by one, and the learning cost of new users is also directly proportional to the education cost of marketers.

The new form of ToB is basically 1 serve 1, teaching step by step until you are familiar with it. Therefore, the role of products and operations will shift to how to facilitate marketers to educate new users and how to make marketers confidently promote their products to new users.