Whether ordering takeout or going to the store, consumers will choose to open the APP. Either search for information about nearby businesses or view various discounts. Because of this, businessmen all know the importance of this platform!

However, many businessmen do not pay enough attention to the design of package, and even think that package is the chief culprit to reduce the profit rate of stores. Or, even if some businessmen know the importance of the package, they don't know how to install it. So, what is the purpose of setting up a set meal? How do these enterprises make money through this package? Let consumers feel cheap and satisfy their psychology of "seeking advantages and avoiding disadvantages". As we all know, there is a rule of "seeking advantages and avoiding disadvantages" in the weakness of human nature. In short, it is to maximize its own interests while minimizing risks. In other words, consumers always like "cheap". Even if someone is rich, he hopes that the higher the benefit of goods or services, the better!

firstly, online ordering has become a common consumption habit. The easiest way is to mark all the dishes in the set meal according to the original price, and then discount them, so that consumers can clearly see the "discount strength". Because the setting menu is very delicate, merchants can bundle drinks, vegetables, paper towels, staple foods and other dishes in the setting menu. Through the different collocation of high gross profit and low gross profit, we can not only share the cost, but also improve the overall profit. In addition, the "package" should also be regarded as part of the "cost of acquiring customers".

imagine that under the premise that consumers have no idea about the store, it is not only the most striking "sales volume" that attracts consumers' attention, but also the preferential price of packaging. It is also worth mentioning that for enterprises, if the setting of "package" is not attractive at first, where will the "sales volume" start? Improve customer satisfaction and avoid random matching because if consumers are not familiar with the dishes in the restaurant, they often mix them at will, which leads to "unpleasantness" because the dishes in the restaurant taste bad.