Avoid rhetoric, flashy.

Avoid bad writing and spelling, sir.

Let me give you an example, hoping to help you clear your mind:

Commercial website planning template

Report catalogue

The first part is summary (summary of the whole plan)

(The text is within 2-3 pages)

Brief description of the project (purpose, significance, content and operation mode)

Two. Overview of market objectives

Three. Introduction of project advantages and characteristics

Four. Profit source analysis

Verb (abbreviation for verb) investment and budget

Intransitive verb financing scheme (financing and investment mode)

Seven. Financial analysis (budget and return on investment)

The second part is a summary.

Chapter 1 Project Background

I. Reasons for proposing the project

Two. Environmental background of the project

Three. Analysis of project advantages (resources, technology, talents, management, etc.). )

Four. Feasibility of project operation

Analysis on the uniqueness and innovation of verb (verb's abbreviation)

Chapter II Project Introduction

First, the purpose of website construction

Two. Orientation and overall goal

Three. Website planning and construction progress

Four. Resource integration and system design

Verb (abbreviation for verb) website structure/column

Introduction to the main columns of intransitive verbs

Seven. business model

Eight. Technical function

Nine. Sources of information/resources

X. Project operation mode

XI。 Advantages of the website (resources/content/mode/technology/market, etc.). )

Twelve. invisible assets

Thirteen. strategic alliances

Fourteen Website copyright

Fifteen. Overview of income sources

Sixteen. Economic life of the project

Chapter three. market analysis

I. Internet market situation and growth

2. Market positioning of business model

Three. Setting of target market

Four. Market situation of traditional industries (website market resource base)

Verb (abbreviation of verb) Market positioning and characteristics (consumer groups, consumption patterns, consumption habits and main factors affecting the market) Market size, market structure and division, specific audience, etc.

Market growth of intransitive verbs (website views and consumer market)

Seven. The market advantages of the products of this project (saving time, effort and money according to the market characteristics of specific people, etc.). )

Eight. Market trend forecast and market opportunities

Nine. industrial policy

Chapter IV Competition Analysis

1. Is there an industry monopoly?

2. Look at competitors' market share from market segmentation.

Three. Main competitor

Chapter V Business Implementation Plan

I. Introduction to the Master Plan of the Business Model Implementation Plan

2. Sales plan

Three. marketing

4. Sales methods and links

Verb (short for verb) workflow

The formulation of purchasing and selling policies of intransitive verbs

Seven. Price scheme

Eight. Services, complaints and returns

Nine. Promotion and market penetration (mode and arrangement, budget)

1. Main promotion methods

2. Advertising/public relations strategy and media evaluation

3. Membership system, etc

X. profit analysis

Eleven. Sales data statistics and sales records, sales cycle calculation.

12. Market development planning, sales target (short-term and medium-term), sales forecast (3-5 years), sales volume, share and calculation basis.

Chapter VI Technical Feasibility Analysis

I. Platform development

Two. Database database

Three. system development

Four. web design

Verb (abbreviation of verb) security technology

Content design of intransitive verbs

Seven. technician

Eight. intellectual property

Chapter VII Project Implementation

1. Project implementation conception (establishment, organizational structure and shareholding structure of the company)

2. Website development schedule design and stage objectives

3. Marketing plan design and stage objectives

4. Establishment of administrative departments, recruitment and training arrangements for employees.

5. Cost estimation of project implementation

Chapter VIII Investment Description

I. Description of capital requirements (amount/term)

Two. Planning (i.e. use) and staging of funds

Three. Composition of Project Investment and Classification of Fixed Assets Investment

Four. Composition of main liquidity

Verb (abbreviation of verb) investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )

Capital structure of intransitive verbs

Seven. Ownership structure

Eight. Equity cost

9. Description of investors' participation in company management.

X. Reports (reports and capital expenditure budgets provided to investors on a regular basis)

1 1. Pay miscellaneous fees (whether to pay agency fees)

Chapter IX Return on Investment and Exit

I. Listing of shares

Two. Equity transfer

Three. Share repurchase

Four. bonus

Chapter 10 Risk Analysis and Avoidance

I. Policy risks

Two. Resource risk

Three. technical risk

Four. market risk

The risk of broken internal links in verbs (abbreviation for verb)

Cost control risk of intransitive verbs

Seven. Competitive risk

Eight. Financial risk (accounts receivable/bad debts/losses)

Nine. Managing risks (including personnel/turnover/key employee dependence)

X. Bankruptcy risk

Chapter 11 Management (QQRR.COM)

I. Organizational structure of the company

2. Existing human resources or management team

Three. Management system and coordination mechanism

Four. Personnel Planning (Equipment/Recruitment/Training/Evaluation)

Verb (abbreviation for verb) salary and welfare plan

Intransitive verb share allocation and share subscription plan

Chapter XII Business Forecast

I. Website operation

1. Tourist growth forecast

2. Membership growth forecast

3. Industry alliance forecast

2. Forecast and calculation basis of sales volume, sales volume, gross profit margin, growth rate and return on investment.

Chapter XIII Financial Feasibility Analysis

I. Financial Analysis Description

Two. Financial data forecast

1. Income statement

2. Cost schedule

3. List of wage levels

4. List of fixed assets

5. Balance sheet

6. Profit and profit distribution statement

7. Cash flow statement

Three. financial analysis index

Indicators reflecting financial profitability

A. payback period (Pt)

B. Profit rate of investment

C. Investment profits and tax rates

D. Uncertainty analysis

Part III Appendix

I. Annex

1. List and resumes of major management teams

2. Description of technical terms

3. Corporate image design/publicity materials (logo design, brochures, publications, packaging instructions, etc.). )

Two. Timetable (QQRR.COM)

1. Market audience analysis (population distribution/quantity, etc. ) table

2. Internet Growth Table

3. List of major equipment

4. Internet market questionnaire

5. Forecast analysis table

6. Various financial statements and financial estimates.