Someone will charge for the renovation.
According to the merchants in Jianli County, they have paid the advertising fee for the signboard of Qianmen for many years, and the charging unit is the outdoor advertising and gas street lamp administration under Jianli County Urban Management Bureau.
The reporter randomly walked into a small shop under renovation. The store said that he had just paid the advertising fee. "Before the signboard is installed, someone will collect the money."
Decoration workers confirmed that in Jianli county, as long as the outdoor advertising and gas street lamp administration found a shop decoration, it would send someone to charge.
What kind of fee is this? The reporter came to the bureau as a businessman. A person in charge of children's surname said that it is really necessary to pay advertising fees for hanging shop signs, because shops use urban space, which is equivalent to outdoor advertising.
The fee is calculated according to the signboard area.
The person in charge of Tong's surname told the reporter that the advertising fee is charged according to the signboard area, which is 4 cents per square meter every day, per square meter per year 146 yuan. Sign area of more than 20 square meters, the annual fee; If it is less than 20 square meters, it will only be charged once, and if the signboard is replaced or renovated later, it will be charged again.
The reporter pretended that the facade was about to be renovated. Is the fee negotiable? A staff member asked that the signboard area was more than 15 square meters, but less than 20 square meters, and said, "I'll count you as 15 square meters, which is more than 2,000."
When the reporter asked why only Jianli County charged the advertising fee for the signboard at the door, the person in charge of the boy's surname said: "The main reason is that Jianli is poor! It is necessary to rely on certain expenses to maintain the operation of the city. "
The state stipulates that shop signs are not advertisements.
In the work guide of the urban management window of Jianli County Administrative Service Center, the reporter saw that the basis for charging advertising fees for signboards at the entrance is Article 3 of the Notice on Printing and Distributing.
The attached notice provided by the Policy and Regulation Section of Jianli County Price Bureau shows that there are indeed advertising fees in the urban road occupation charges, but they are limited to billboards occupying urban roads.
The State Administration for Industry and Commerce's "Request for Instructions on the Scope of Advertising Business" clearly stipulates: "If enterprises, institutions and individual industrial and commercial households set up signboards indicating their names and shop names, they will not be used as advertising management."