Everyone is full of expectations when every new store opens, but the small store is not a big supermarket or a hypermarket, so the opening of the small store lies in taking advantage of the situation, not creating momentum. If we make this clear, we will not waste energy, financial resources and do some unnecessary things. Generally speaking, when a store opens, it can basically achieve the effect of opening a new store by doing the following aspects well: creating momentum for opening through decoration; creating customers' expectation and curiosity, and creating momentum for the upcoming opening. Do a conspicuous large-scale inkjet, a temporary advertisement, the content is the image promotion of a certain brand store that is about to open, or it can be a little disclosure of opening a store promotion, and the cost is not much. Pull a banner to write how many days are left before the opening of a certain store (a way to save money), which will arouse customers' expectation and curiosity and create momentum for the upcoming opening. The promotion of many stores during the decoration period is blank. During the decoration period of ten days, people come and go at the door of the store, which is wasted. Take advantage of the weekend to create momentum for the opening: to satisfy customers' herd mentality. Friday and Saturday are the best time to open business. These two days in a week are the two days when citizens feel the most shopping, and also when people flow the most. Customers have herd mentality, like being lively and like places with many people. Some shopkeepers say well, no matter how many achievements you have made today, it is comfortable to watch more people. It is very important to choose the opening time, so as to attract as many customers as possible and cause a sensational effect. Create momentum for opening with leaflets: attract customers into the store with preferential promotion schemes. The contents of the activity leaflet include: measures to reward guests for opening, courtesy when entering the store, shopping vouchers, store address and contact number. Two dispatchers, dressed in work clothes, drapes and printed shop names, distributed leaflets in nearby streets with heavy traffic. Words: There is a big gift for the opening of the new store. Please go to the store and have a look. Take advantage of the atmosphere to create momentum for the opening: create an atmosphere and increase the rate of entering the store. Play dynamic music, put opening flower baskets on both sides of the store door, decorate the door frame with colored balloons, hang POP, post posters and product pictures in the store, and arrange tables and utensils for tasting in front of or in the store to create the opening atmosphere and let customers know that you are newly opening. The creation of opening atmosphere is to increase the rate of entering the store. Create momentum for opening by advertising: enhance brand awareness. Put broadcasting equipment in the store, continuously broadcast corporate promotional films and advertisements, and increase brand promotion. Create momentum for opening by promotion: open the door for good luck. Because of the long-term habit, customers will not adapt if there is no promotion, but it is not required that the goods sold are of great value, nor that they must make profits; Do some tasting, shopping, sending membership cards, giving gifts, etc. The following promotion methods: Happy surprise 1: Courtesy and happiness come from the sky when you enter the store. Fill balloons with colorful colored paper and prize notes, and customers can puncture the balloons to get prizes when they enter the store. Happy surprise 2: buy and give. The top ten customers who come into the store with leaflets will be given as soon as they buy them. Happy surprise 3: value-added membership. Those who buy a certain amount of money will become members, get a membership card, enjoy a discount price for members, and get a bonus for spending points. Create momentum for opening with commodities: enhance the freshness of customers. Prepare some cheap, delicious, small package food that everyone wants to eat and can afford. In short, doing a good job of opening a business by taking advantage of the situation is tantamount to a heavily invested advertisement, which has made the new store accumulate a lot of popularity and become an instant hit!