In order to ensure that activities can be carried out correctly, it is essential to make an activity plan in advance, which is a written plan for specific activities to be carried out. Do you know what kind of activity plan can really help us? The following is the marketing plan of March 8 Women's Day that I collected for you. Welcome to share.

38 Women's Day Marketing Planning 1 1. Activity Background:

March 8 is a festival for working women all over the world to strive for independence, democracy, equality and freedom, and it is also a festival for mothers and wives to be respected and cared for in the family and society. They are smart and brave, but charming and feminine; They are fashionable and beautiful, but they are noble and elegant. However, behind their beauty, they are always facing the attack of diseases.

Second, the theme of the event:

"Gynecological Disease Prevention and Control Project"-Free screening for three high schools and three cancers.

Third, the purpose of the activity:

In view of the prevention and treatment of three common diseases of women (hysteromyoma, mastopathy and cervical diseases) and three cancers (breast cancer, cervical cancer and endometrial cancer), we will vigorously publicize and popularize health knowledge throughout the city, advocate a healthy lifestyle, enhance women's awareness of self-detection and prevention, protect their physical and mental health, and arouse the attention of all sectors of society to women's health; Control the high incidence of malignant diseases among women in our city, build a health barrier to fully protect women's physical and mental health, and let more female friends get real care and help in this activity.

Fourth, the activity time:

March 8th to March 3rd1

Verb (short for verb) Organizer:

XX District Health Bureau, XX District Women's Federation, Xiangfan Fourth People's Hospital

Activity of intransitive verbs:

One of the activities: promoting new technologies and new treatments, and not going out to see famous doctors.

In response to the "three high schools and three cancers" of women, academic leaders in Beijing, Shanghai and Wuhan have carried out clinical and scientific research topics and technical training to promote new technologies and new therapies; Go deep into the community, go deep into the masses, carry out expert free clinics, and raise the people's awareness of disease prevention; Strengthen the cooperation of medical institutions, set up scientific research teams, tackle key scientific problems of "three high schools and three cancers", and well-known gynecologists give lectures on health knowledge of various diseases that affect women's health, so as to effectively use medical resources to serve patients. And form a "three high and three cancers" research group to check your health.

◆ 1

Clinical and scientific research contents: prenatal monitoring, painless delivery, postpartum health care, gynecological inflammation, uterine fibroids.

◆2. Breast Disease Research Group

Clinical and scientific research contents: breast disease screening, breast cancer treatment, breast-conserving surgery.

◆3. Study Group of Female Cervical Lesions and Precancerous Lesions

Clinical and scientific research contents: diagnosis and treatment of endometritis, cervicitis, cervical lesions and precancerous lesions.

Activity 2: funded by the fund, three exemptions and eight excellent, so that you can enjoy distinguished medical care.

◆ 1, free breast palpation, infrared mammography-general survey of breast diseases;

◆2, free B-ultrasound accessories, uterine-uterine myoma survey;

◆3. Free cervical curettage-screening cervical diseases;

◆3.8 yuan enjoys preferential items.

Blood routine 3.8 yuan urine routine 3.8 yuan leucorrhea routine 3.8 yuan early pregnancy detection 3.8 yuan

Epiantibody 3.8 yuan blood sugar 3.8 yuan X-ray 3.8 yuan electrocardiogram 3.8 yuan

◆ Love aid project

◆3.8 yuan, enjoy a medical examination package worth 208 yuan.

◆ A voucher for 500 yuan's "Love Aid" donated by the "Love Fund" of four doctors can be used as cash for outpatient treatment and surgery in gynecology, andrology, infertility and breast. (Enjoy in 5 times, and each person can use it once a day)

◆ Those who give birth in our hospital from March 8th to March 10 can enjoy natural delivery in 380 yuan and cesarean section 1380 yuan.

Activity 3: free outpatient investigation, free medicine.

The expert outpatient team conducted a general survey of urban residents in urban areas and towns. The general survey covers hysteromyoma, mastopathy, urethritis, cervicitis, hypertension, hyperlipidemia and coronary heart disease. The purpose is to really implement the "Women's Disease Prevention Project" and completely solve the problems of women's difficulty in seeing a doctor, expensive medical treatment and expensive famous doctors in our city.

Activity 4: Lecture on Women's Health Knowledge

1, prevention and treatment of female diseases

Time: 9 am on Saturday, March 10.

2. Special lectures on cervical diseases

Time: March 17 (Saturday) at 3: 00pm.

3. Special lecture on prevention and treatment of mastopathy

Time: March 24th (Saturday) at 3pm.

4. Special lecture on gynecological tumors

Time: March 3 1 (Saturday) at 3:00 pm.

Remarks: All women who come to attend the class can participate in the lucky draw (each person is limited to one draw).

First prize: a woman's wallet;

Second prize: a bottle of women's health lotion (Jieeryin);

Third prize: one carnation, winning rate 100%.

38 Women's Day Marketing Planning 21. Theme of the event

Dress up half the sky, beautiful and healthy. See you every day.

Second, the venue of the event

Large shopping malls on the first to third floors

Third, the activity time

15.3.4— 15.3. 12

Four. Activity content

1. Hold the underwear show "Women of the Times Fly". There are underwear shows in the morning and afternoon of March 8. The underwear worn by the model is provided by the women's clothing department on the second floor.

2. During the activity, there will be special sales at the counters of women's goods on all floors of the mall to ensure the lowest discount. The product range includes: jewelry and cosmetics, clothing accessories, leather shoes and leather goods.

3. "Be a beautiful and healthy woman" activity. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.

4. During the activity, organize no less than 10 floats in the * * * Enjoy Pavilion for publicity. For promotional goods, it is recommended to buy clothes, shoes, hats, ornaments and other items with high enthusiasm and relatively low price.

5. Carry out the activity of "Only he loves you the most". On the day of "March 8th", only men can enjoy special discounts or give special gifts when shopping at several relevant counters designated by the business department of the mall.

Verb (abbreviation of verb) activity promotion

Set up a description of the activity in an obvious position such as the entrance of the shopping mall; During the event, the studio will play the event content in a rolling way; On March 3rd and 7th, Evening News published 1/2 sets of red advertisements respectively. All the in-store products participating in the event have a special POP logo.

38 Women's Day Marketing Planning 3 I. Activity Time: March 6-March 15.

Second, the promotion theme: meet in spring and enjoy the beautiful scenery together.

Three. Activities:

Activity 1: Women love beautiful fashion trends, new products are on the market, and beautiful women articles-spring cosmetics are on the market.

Fashion women-fashion digital and mobile phones to create personalized women.

Happy Women's Articles-Celebrating Women's Day, Women's Shoes, Bedclothes and Underwear, Large-scale New Products Promotion Conference, Healthy Women's Articles-Nourishing and Health Care Products, Honey, Healthy Fruits, Charming Women's Articles-Women's Home New Products Promotion Conference, Romantic Women's Articles-Gold, Platinum and Pure Gold Promotion Conference, 09 New Women's Articles Promotion Conference, March 8-Sports and Leisure 09 New Products are on the market.

Activity 2: Happy Lottery is full of surprises.

During the activity, when shopping in the new century, you can take part in the "Happy Lottery Surprise" activity on the first floor with your computer receipt. There is a lottery in 38 yuan for supermarket shopping, twice in 76 yuan, once in 88 yuan for clothing department store, twice in 176, and so on (only three times per receipt).

Award setting:

First prize: 10 gift with a value of * * yuan, second prize: 30 gift with a value of * * yuan, third prize: 80 gift with a value of * * yuan, and commemorative prize: 1000 exquisite gift.

Activity 3: Happy sports, lucky hula hoop.

Happy March 38, happy turn, enter the new century, exercise together, stretch your hand, twist your waist, roar and turn around, let you experience the fun of rotation, make your figure slimmer and more charming! Actions speak louder than actions, so sign up quickly. The quota is limited to 50, and the hula hoop is provided by New Century. )

Award setting:

Champion: 1 a gift worth * * yuan, runner-up: 2 gifts worth * * yuan, third runner-up: 3 gifts worth * * yuan, and participation prize: 44 exquisite gifts.

Activity 4: Everyday 3. 15 New Century of Honesty-Consumption and Development (March1March-June 15)

In order to make us do better, let us know your needs better, and narrow the distance between us, we will jointly launch "Harmony 3. 15, Consumption and Development" at the main entrance of the new century at 9: 00 am-12: 00 pm and 4:00-6:30 pm on March. Warmly welcome the vast number of consumers, urge and enhance the good brand image in the new century. We will listen carefully to every suggestion and opinion you put forward and take it seriously in order to improve our service more perfectly.