The idea of Mingdang is to move the kitchen to the eyes of consumers. Accept the supervision of consumers and the kindness of God!

what do we mean by creativity? Creativity is not to find a new concept, creativity is to solve practical business problems, not to get an idea! Creativity that can't solve the problem is just the self-satisfaction of pseudo-creativity.

the source of creativity is the stimulation of problems, and creativity is to solve a specific problem, which may be a business problem or a consumer's concern. What is the essence of Ming dang's creativity to solve?

the idea of Ming dang is to put the kitchen under the eyes of consumers and solve the problem of consumers' trust! Then why do consumers have concerns about food safety? In the final analysis, this is a social problem, because the society constantly exposes negative news about the safety and health environment of the kitchen. This negative news directly affects the psychology of consumers' uneasy consumption. Consumers are afraid that what they eat in their mouths is unsafe and unhealthy.

Drucker said that social problems are business opportunities. This inner anxiety of consumers is actually a huge business opportunity! You solve this problem first, and you seize this opportunity first!

so the Ming file was created!

Ming dang is a very creative display, which brings benefits to enterprise management! Ming dang is not only an innovative model, but also a unique strategy!

We all know that the kitchen is a private place, or a mysterious place. It is also a place where consumers are full of doubts and hopes!

consumers in private places can't participate in supervision, and even many enterprises don't do a good job of supervision themselves. Consumers can't participate in supervision, and once there is a sign of trouble, consumers will inevitably be worried. Because I can't see it, I can imagine it. This imagination is not positive. If it is not positive, it will inevitably bring about changes in business conditions!

from time to time, there is a news that the kitchen is messy and the health is poor! An unannounced visit by a reporter from time to time. This vicious circle can not only bring consumers the best and healthiest consumption experience, but also is not conducive to the establishment of brand reputation! At the same time, enterprises are not convenient for enterprise management, and enterprises may neglect this secret place. Because managers will also feel that consumers can't see. After all, not all enterprises can be cautious.

what is the best management?

Sun Tzu's The Art of War said: Sun Tzu said, "Therefore, those who are good at fighting seek the situation and don't blame others, so they can choose to enter and take advantage of the situation."

Those who are good at fighting, take advantage of the situation and don't choose others! Good fighters are good at creating momentum, building platforms and creating an atmosphere! The best management is to experience the culture of its enterprise and build a good platform for operation. The kitchen is the chef's platform.

Mingdang is to build a platform more suitable for chefs to show and create a good atmosphere, so that every chef working in Mingdang can manage himself, manage himself and express himself better!

you are like teppanyaki. The chef of teppanyaki is not a chef at all, but a skilled actor! That is to say, he is a strange man who combines actor and chef.

This has infinitely activated the chef's desire to perform. Driven by this desire to perform, it is bound to improve the quality of the products! This is subtle, or it is not controlled by personal willpower at all, and the level of production is constantly improving.

because he is in the business Dojo established by the enterprise, he always lives in the sun and under the eyes of consumers. He can't slack off, and with the expectation and appreciation eyes projected by consumers, this is also a blessing to them!

Therefore, a benign business cycle has been established, allowing chefs to drive themselves and manage themselves. And I am keen to constantly improve my skills!

Sun Tzu said, "Therefore, those who are good at fighting seek the situation and don't blame others, so they can choose to enter and take advantage of the situation": Sun Tzu's Art of War. Again, a good fighter, take advantage of the situation and not choose others. If your employee is not excellent, you should not blame him first, but reflect on yourself first. Have you not created that situation and established a positive corporate atmosphere? The so-called villain asks for others, and the gentleman asks for himself.