The brand culture of catering means that in order to gain a foothold in the catering industry, merchants must make efforts to build a personalized brand. External decoration, the display of the personality of the internal brand, and the refinement of culture are all very important links. To build a characteristic theme restaurant, stories and culture are told around the main cuisine, and the brand positioning and product characteristics of the restaurant are fully displayed, thus attracting consumers.

in the overall brand packaging, we should embody five points: vision, hearing, smell and taste, which will greatly influence and help the restaurant brand promotion. Culture is the visual communication that can best reflect the brand's characteristics and advantages, and the decoration style will maintain brand unity with the positioning of brand culture. Therefore, brand culture is a very important part of catering.

Importance of catering brand design:

First, consumers' advertising language is inseparable from catering brand design.

Catering planning can not only give brands a good name, but also combine the selling points of catering brands with consumers' understanding points, so that the brand advertising language, brand name and advertising language that can impress consumers can be coordinated, and enterprises can achieve the best brand communication effect at the lowest cost.

second, food market positioning can help brands understand the core requirements of consumers.

Old diners don't seem to understand either. The design of catering brand is based on the correct positioning of catering brand, which is to understand what consumers actually want from catering brand. Only through market research can we truly analyze the future development direction of catering brand.

thirdly, the positioning of catering brands can help to formulate the competitive strategy of brand differentiation.

We found that many catering brands entered the homogenization competition unintentionally through clear positioning without knowing themselves clearly, and it is difficult for such brands to leave a deep impression on consumers. Catering brand design can make use of catering brand positioning, understand your own advantages and disadvantages, and formulate strategic policies different from competitors to help you stand out in the market.

fourthly, the design of catering brands can help brands to get a good name.

With the brand name that is easy to remember, the target consumers will remember our catering brand, and at the same time, it will also stimulate the brand promotion, and the enterprise can save the next big marketing expenses.

Fifth, the design of catering brand can ensure the sustainable interests of the brand.

the function of catering brand design is not only to formulate the strategy of catering brand, but also to find the profit model suitable for catering brand. Good catering planning expands the advantages of catering brands and product sales points, at the same time effectively reduces the investment cost of catering enterprises, promotes brand appreciation and ensures the sustainable income of catering brands.

Catering brand planning is not just a simple text stack. In many ways, catering brands should be distinguished from competitors, quickly occupy consumers' hearts, and find out the high-priced opportunity resources that have not been seized.