it mainly depends on your positioning and your decoration. However, I think that porridge shops with only 41 to 51 square meters should not be positioned too high-end, nor should they be decorated too much. Can be made popular. Economy-oriented. This investment is not big, and the purchase of utensils, tables and chairs is up to 51 thousand. With your investment of 51,111 to 81,111 yuan, more than 11 yuan can be completed. If you add the store rent reserve for one year and the employee's salary preparation for half a year, it will cost about 211,111 yuan. So do you think it's necessary? There is also a plan to send you a porridge shop. I wish you success. "porridge shop planning book"

I. Preface

Food is the most important thing for people. It shows the importance of food. People eat in homes and restaurants. The latter category is subdivided as follows:

Western food: 1, high-end restaurant: pay attention to taste and grade. Price is high. Suitable for high-income people.

2. Fast food restaurants, such as McDonald's and KFC. Suitable for teenagers.

Chinese food: 1, hotel: winning by scale operation.

2, small hotel: win with special signature dishes.

3. Chain fast food restaurants: winning by chain scale operation.

4, food stalls: win at will with low price and good quality

If you find a foothold in the fiercely competitive market? The "selling" point is very important. China traditional food "porridge" as the main product of a series of products, although many people know, but not much good management. It is both a blind spot and a selling point. As long as there are good products and good management methods, they can be popular in the market. Good results have been achieved.

"porridge" dictionary explanation: porridge. A semi-liquid food cooked with grain or grain and other things. Eating porridge is a traditional eating habit of China people. It has a history of thousands of years. It is one of people's main diets. Especially the main food of Buddhist disciples. In the year of famine, the court and official The Rich House set up a "porridge" shed to help the disaster, which showed the importance of "porridge" for survival. With the changes of the times, people should not only eat well, but also eat skillfully. Modern research shows that eating "porridge" has more health care, beauty and dietotherapy effects. The application of medicated porridge is the best way to take care of the health, and it is simple and easy to do. So far, "porridge" is still one of the most popular foods in China. Such as millet porridge and corn porridge in the north; Guangdong's boat porridge and brother porridge are spread overseas and popular in Southeast Asia. Besides general diet, its utility can also be used for preventing diseases, treating diseases, maintaining health and beautifying. Due to various reasons, such as scattered methods, single varieties and wrong marketing methods, industrial management cannot be formed. We just seize the opportunity, dig and sort out, collect and select hundreds of practical porridge charts, and launch the series of products of Hekou One Porridge to meet the market demand. The investigation shows that this is one of the industries with low investment risk, wide application, small cost and large profit, considerable market prospect and high return rate.

2. Market research and competition

At present, people's understanding of porridge is still limited to the general state, with a single variety, such as rice congee with pickles, eight-treasure porridge (red) bean porridge, millet porridge, preserved egg porridge and a few other varieties, and little publicity on its effectiveness, outdated sales methods, no special porridge shop and corresponding marketing network, so there is a big market gap and no obvious competition.

Ordinary porridge can only satisfy hunger, with low price and low profit, and people are highly selective. What we have introduced are hundreds of green products with dietotherapy, health care, beauty and longevity.

selling point: not porridge, but health! The concept of taking porridge as general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and make consumers get value and satisfaction from it. At the same time, before others wake up, find out the potential needs of consumers and create them for them to seize business opportunities.

1. consumer research

1. target: general consumers, with emphasis on infants, students, the elderly, pregnant women and patients.

2. main benefits: nutrition, hygiene, good taste, health care and dietotherapy.

3. main occasion: breakfast: economical and nutritious breakfast. Cooperate with some sales. Dinner: in addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. (It is also an opportunity to provide quality service to taxi drivers at night) < P > 4. Importance: patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials and ingredients; More secure, hygienic and nutritious, and more effective. The tonic effect of high-grade porridge makes people with status feel superior. Maintain health, save time and effort, and make consumers feel cheap.

ii. main products: more than 311 kinds of porridge and 62 dry items are supplied in turn

1 cereal porridge 14 2 bean porridge 16 3 vegetable porridge 36 4 meat porridge 41 5 flower porridge 12

6 fruit porridge 32 7 Chinese medicine porridge 81 8 fish porridge 21 9 other porridge 12

1 cake porridge 62. 11

Advantages: numerous varieties, wide adaptability, high selectivity, cheap raw materials, easy procurement, short technological process, no need for special technology, easy production, good sales and no off-peak season.

Disadvantages: Due to many ingredients, the initial procurement is a little troublesome, and the promotion needs a process.

iii. consumer research

1. target: general consumers, with emphasis on infants, students, the elderly, pregnant women and patients.

2. main benefits: nutrition, hygiene, good taste, health care and dietotherapy. 3. Main occasion: Breakfast: an economical and nutritious breakfast. Cooperate with some sales. Dinner: in addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. (It is also an opportunity to provide quality service to taxi drivers at night) < P > 4. Importance: patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials and ingredients; More secure, hygienic and nutritious, and more effective. The tonic effect of high-grade porridge makes people with status feel superior. Maintain health, save time and effort, and make consumers feel cheap.

IV. Main products:

More than p>311 kinds of porridge and 62 kinds of dry snacks are supplied in turn (the formula and preparation method are separately reported). 1 cereal porridge 14, 2 bean porridge 16, 3 vegetable porridge 36, 4 meat porridge 41, 5 flower porridge 12, 6 fruit porridge 32, 7 traditional Chinese medicine porridge 81, 8 fish porridge 21, 9 other porridge 12, supporting products 62, 1 cake porridge 36, 2 bread porridge 16, 3 other porridge 11 Advantages: numerous varieties, wide adaptability, high selectivity, cheap raw materials, easy procurement, short technological process, no special technology, easy to purchase. Disadvantages: Because of many ingredients, the initial purchase is a little troublesome, and the promotion needs a process.

2. Pot-stewed vegetables: local special pot-stewed vegetables (such as Sichuan pot-stewed vegetables, Wuhan duck neck, Nanjing salted duck, Kaifeng bucket chicken, Jiangsu and Zhejiang spoiled vegetables, Guangdong and Hunan roasted meat and smoked vegetables), fresh kimchi, etc.

3. Local specialty snacks:

1. Northern flavor: northeast Li Liangui bacon pie, Haicheng pie, Dalian jujube paste steamed cake, Tianjin mother-child clove cake, ten brocade sesame cake, pancake fruit, Chengde mixed sugar pot cake, flower rose cake, a nest of silk oil cakes in Beijing, Hada cake in Inner Mongolia, Chinese hamburger in Xi 'an, radish cake, Qin Zhen cold rice noodles, and Huanggui persimmon.

2. Southern flavor: Taiwan Province peanut stone cake, pickles cake, bean paste pot cake, pumpkin cake, three fresh pot cake, Shanghai distiller's grains cake, scattered silk pot cake, Sichuan pepper and salt pot kui, rose cake, Jiangsu Huangqiao sesame cake, Suzhou sesame cake, Yangzhou jujube paste cake, Taicang oil-soaked spring cake, Guiyang chicken cake, Hangzhou coir cake, and Huzhou Gu cake. Xiaotaoyuan shortcake, noodle nest, bean paste lotus root cake, Guangxi lotus seed cake, Anqing shortcake, Hunan Liuyang fennel cake, Jiangxi Jiujiang osmanthus tea cake, Guangdong Chaozhou lard cheese onion cake, Guangzhou Xiaofeng cake, crescent pie, Yunnan egg wheat cake, Fujian Quanzhou crystal vegetable cake, Quanzhou taro cake. Fried sea oysters in Xiamen, and so on. There are many local flavor snacks, which can be made according to the local specific conditions. It is suggested that the snacks between the north and the south should be more attractive.