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Strategy application of mass customization
In today's highly developed science and technology, especially information technology, the business environment of enterprises has undergone fundamental changes. Whether customers are satisfied with the products and services of enterprises will be the key factor for the survival and development of enterprises, and customer satisfaction will be the source of enterprise benefits.

Accurately obtaining customer demand information is the premise of meeting customer demand. Mass customization enterprises should provide customized products and services that meet the individual needs of each customer, so the ability to accurately obtain customer needs is more important in the implementation of mass customization enterprises. MC customization enterprises can effectively integrate e-commerce, customer relationship management and one-to-one marketing to improve their ability to accurately obtain customer needs. E-commerce enables MC enterprises to cross intermediate links and realize direct sales, which not only reduces the circulation cost of products, but also helps enterprises to obtain customer demand information in time and accurately; In addition, e-commerce system provides a platform for rapid communication between manufacturers and customers and between manufacturers and partners. This platform is the basic condition for MC enterprises to understand and guide customer needs and design customized products with customers and partners. Customer relationship management (CRM) takes customers as the center, and optimizes and integrates the business processes of enterprises. Research and manage customer resources. So as to improve customer satisfaction and loyalty. Improve the operating efficiency and profit of enterprises. The customer-centered idea of CRM is consistent with MC, and mass customization enterprises implement one-to-one marketing through CRM. It can systematically, comprehensively and accurately obtain the personalized needs of customers, so as to transmit the customized information of customer needs to various departments, and arrange design and production according to these customized information to provide customers with satisfactory customized products. At present, the popular online customer demand extraction method is product configurator, also known as selection board, design system or collaborative design platform. Product configuration system is an important way to realize the interaction between enterprises and customers, reflect the diversified products of enterprises and obtain the personalized needs of customers. At present, online product configuration system has been widely used in the industry, such as Dell, Nike, Adidas and so on.

Diversified and customized products put forward higher requirements for the manufacturing ability of enterprises. The traditional rigid production line is specially designed for one product, which can not meet the diversified and personalized manufacturing requirements. MC requires enterprises to have flexible manufacturing capability. It is mainly realized by enterprise flexible manufacturing system. The effective integration of FMS and networked manufacturing and the use of flexible management to establish and enhance its flexible manufacturing capability. FMS is an automatic manufacturing system consisting of CNC machining equipment, material conveying and storage devices and computer control system. FMS is a machining system with high efficiency, high precision and high flexibility. It can be quickly adjusted according to the changes of processing tasks or production environment. So as to be suitable for multi-variety, medium and small batch production.

Networked manufacturing is an enterprise alliance manufacturing mode based on Internet. Networked manufacturing has changed the organizational structure and working mode of enterprises. Improve the working efficiency of enterprises, shorten the product development cycle and enhance the flexible manufacturing ability of enterprises. Flexible production formed by the effective integration of FMS and networked manufacturing in mass customization production enterprises is a market-oriented on-demand production. Its advantages are enhancing the flexibility and adaptability of mass customization enterprises, shortening product production cycle, improving equipment utilization and improving product quality. Enterprises need to implement flexible management and form flexible manufacturing capability. Flexible management is a personal preference for the complexity and variability of market and consumer demand in a turbulent environment. Implement dynamic management with flexible and quick response.