How to handle the transfer of the company's trademark? Transfer process and how? Xiaobian to organize the company trademark transfer process to share with you, welcome to read, just for reference Oh!

Trademark transfer process how to do

Enterprises due to merger, separation or merger should be timely for the transfer of registered trademarks.

If the enterprise has been canceled, the ownership of its trademark naturally disappears, can no longer handle the trademark transfer procedures.

Trademark transferor in the same or similar goods on the same or similar trademark registration, must be transferred together.

Application for transfer of a registered trademark shall be made by the transferor and the transferee*** to the Trademark Office, and the transferee shall go through the formalities of application for transfer of the registered trademark.

The Trademark Office approves the application for transfer, and then sends the transferor and transferee of the trademark the corresponding notice of transfer and the notice of proof of transfer.

Trademark transfer materials to be provided

1, "power of attorney": entrusted to the trademark agency, need to provide a power of attorney stamped with the transferee. The transferee outside the mainland to apply for the transfer of trademarks in China, must be entrusted to a trademark agency.

2. Application for Transfer of Registered Trademark: If the application for transfer of trademark is entrusted to an agent, it shall be made by the agent and stamped or signed by both the transferor and the transferee***.

3, the transferee's business license or legal person qualification of institutions, associations and other organizations with a copy of the supporting documents. Such documents are not required if the transferee is outside the mainland.

4, special supporting documents:

1) The transferee of the registered trademarks used by the transferor for pharmaceuticals, medical nutritional food, medical nutritional beverages and baby food shall, at the time of the transfer, provide the supporting documents of the administrative department of health, i.e., the "Pharmaceutical Manufacturer's License" or "Pharmaceutical Business Enterprise License", or, if it has not yet obtained the above two certificates, provide the consent from the administrative department of health to Approval documents for the establishment of pharmaceutical production or business enterprises; if the transferor is used for the trademark of disinfectant, the transferee is required to provide proof from the health epidemic prevention department.

2)For the transfer of trademarks of cigarettes, cigars and packaged tobacco, the transferee is required to provide the document certifying the approval of production by the competent state tobacco authority. Applicants outside the mainland do not need such documents.

3) enterprises due to merger, separation or merger for some reason did not handle the transfer procedures in a timely manner and the seal has been invalidated, may not be stamped with the seal of the transferor, but must provide the transferor's competent authorities of the valid documents or the local administration for industry and commerce of the documents.

Trademark transfer of attention

Trademark transfer, the exclusive right to trademark transfer, so the transfer of trademarks must be careful. Transfer of registered trademarks should pay attention to the following issues:

The same or similar trademarks registered in the same class or similar goods must be transferred together. This is to avoid the problem of product source confusion brought about by the split transfer. In addition, joint trademarks and defense trademarks must be transferred together.

The trademark has been licensed to others, unless the licensee's consent must be obtained, shall not be transferred. This is because the license contract can not be transferred with the transfer, not to cancel the use of the license contract, you can not apply for the transfer of registration. After the transfer of registration, the transferee may continue to sign a license contract with the original user if he/she wishes to do so.

The transferee must guarantee the quality of the goods.

To transfer a registered trademark, the transferor and the transferee shall sign a transfer agreement and **** apply to the Trademark Office together. Transfer of registration then have the transferee to handle. After the trademark is approved, it shall be published. The transferee shall enjoy the exclusive right to use the trademark from the date of publication.

***There are trademarks that cannot be assigned by a single decision.

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Trademark design must follow what principles

1, recognition

Recognition is the most basic function of the trademark. Because of the special nature and role of the trademark, and therefore determines the trademark form of law and special requirements, which is to have their own unique personality, do not allow the slightest similarity. American stylist Anheim, Rudolph said: ? The content of any kind of work must be beyond the work contains those individual appearance. That is to say, the image of the work must have a seductive power. Make people's understanding to the author needs to focus on the direction. Sharp and vivid image has a strong visual impact, give people a psychological aftertaste, in the aftertaste to get a psychological enjoyment. Trademarks can have a business name does not have the function and role of the name of the name, although the name can make people understand, but never in people's minds to establish a clear and powerful fixed, unified image. Only rich in creativity, with its own characteristics of the trademark, has vitality, as distinctive as the flag, eye-catching and powerful. Characteristics of personality. The more distinctive, the visual expression of the more infectious, the deeper the degree of stimulation, the longer the time to maintain.

2, conveyance

Modern trademark is not only the role of the commodity mark, but also through the trademark to express a certain meaning, convey a clear message to the public to leave a good, unique impression. This? meaning? and? message? From the designer's deep understanding of all aspects of the enterprise, including the business philosophy, scale and history of the enterprise and the product's performance, use, sales target, price, production process, etc., choose the most representative of a? The most representative one is chosen. , using exaggerations, generalizations, metaphors or hints and other techniques to create an artistic image with symbolic significance. The creation of visual image is to meet the psychological needs of consumers as a prerequisite, it must be with the visibility of consumer vision and readability, research to understand, master and use their psychological needs, expressed through the silent image, pouring in their vision and psychology, to achieve the purpose of solicitation. In this sense, the trademark is as exact as the signal, easy to understand and recognize.

3, aesthetic

Schiller said: on the one hand, in line with nature, on the one hand, in line with the ideal, which is beautiful.

Because of the different art forms and social functions of trademark design, its method of thinking, means of expression, artistic language and aesthetic point of view are different from the general artistic creation. The biggest characteristic of trademark aesthetics is: concise, easy to read, easy to remember. Because the human perception has a certain load limit, the stimulation of the environment has a selective acceptance of the transmission and defense of the function of refusal. That is to say, the vision is interested in their own to accept. Human visual contact with the object is instantaneous, visual recognition of the image of the ability to be stifled by the time and speed, speed and time requires human visual recognition of the object to be fast, and into the brain and leave a memory, which requires the image has a concise and clear visual effect and visual impact. Simple, do not lose this in simple, empty; complex, can not flow this in complex, trivial. Simplicity contains rich, simple changes in the complexity of the simple, rich in the search for simplicity.

Trademark pattern is the main artistic language of attraction, with? Shelf competition? The strong expressive force, for the beautification of goods, publicity goods play an inestimable role. Assuming that copying the natural form, is bound to lose the expressive power of the trademark, to be in the art of continuous control of the pursuit, it is possible to make your work has a distinctive, strong stimulus, vivid, simple intuition.

4, adaptability

Trademarks are the most widely used in visual communication design, the highest frequency. In the face of different materials, different technologies, different conditions of the challenge, the form of expression should be suitable for black and white and color, positive and negative shape, zoom in and out, as well as wireframe hollow body and so on changes. The purpose of standardized work is to establish the authority of systematic, standardized and other rules of use.

5, the times

Enterprise trademark simarouba is the core of corporate image. It is the guarantee of product quality and the basis for recognizing the goods. It represents a kind of credibility, this kind of credibility is the enterprise a few years, decades, even hundreds of years to help cultivate out. Economic prosperity, competition, lifestyle changes, fashion trends guide, etc., the trademark must adapt to the times. One way is to abandon the old trademark, redesign, with a new look. This kind of re-design may cost more economically, and the image can be re-established only through repeated publicity through the advertising media. The other way is to the old and enjoy the reputation of the trademark, on the basis of the original trademark through the gradual change of techniques, with the passage of time, the gradual transformation and improvement, not only has the continuity, easy to identify, double endowed with a sense of the times, so that people unknowingly accept the new trademark, the law of this evolution, from the figurative to the abstract, from the complexity to the simplicity of the modernization and internationalization of the characteristics of the.

The above is the company's trademark transfer process, I hope you can enjoy!

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